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Renee Cassard

Thursday, November 19, 2009. Who Should “Own” Social Media? At the macro level, John Gerzema has provided us with an excellent illustration of using a broad audience (actually, the entire United States) to draw conclusions about the mindset of today's consumer. In his TED talk, entitled the “ post-crisis consumer. 8221; he discusses four cultural shifts. In line with the shift toward a more authentic, values driven economy, lies the concept of the Experience Economy. The good news is that sharing knowled...

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Renee Cassard | reneecassard.blogspot.com Reviews

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Thursday, November 19, 2009. Who Should “Own” Social Media? At the macro level, John Gerzema has provided us with an excellent illustration of using a broad audience (actually, the entire United States) to draw conclusions about the mindset of today's consumer. In his TED talk, entitled the “ post-crisis consumer. 8221; he discusses four cultural shifts. In line with the shift toward a more authentic, values driven economy, lies the concept of the Experience Economy. The good news is that sharing knowled...

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Renee Cassard | reneecassard.blogspot.com Reviews

https://reneecassard.blogspot.com

Thursday, November 19, 2009. Who Should “Own” Social Media? At the macro level, John Gerzema has provided us with an excellent illustration of using a broad audience (actually, the entire United States) to draw conclusions about the mindset of today's consumer. In his TED talk, entitled the “ post-crisis consumer. 8221; he discusses four cultural shifts. In line with the shift toward a more authentic, values driven economy, lies the concept of the Experience Economy. The good news is that sharing knowled...

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reneecassard.blogspot.com

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Renee Cassard: August 2009

http://reneecassard.blogspot.com/2009_08_01_archive.html

Monday, August 24, 2009. Lean, Clean and Green: An Excuse (I mean.case study) for Maid Service. I’m writing this post in part because it might give some of you a reason to hire a maid service (you’re welcome! But mostly because it tells a story involving a successful case study and phenomenon that brand and digital planners run into on a frequent basis. Wednesday, August 5, 2009. Is ROI cramping our creative style? One of the stand out findings in the report. For me, another big question is this: How do ...

2

Renee Cassard: October 2009

http://reneecassard.blogspot.com/2009_10_01_archive.html

Monday, October 26, 2009. Foundations of Social Media: Something New? Or Tried and True? 8221; of a modified message to other consumers. (Click this link for a great article on receivers becoming senders, by Gary Stein.). Subscribe to: Posts (Atom). MA, Developmental Psychology, Columbia University. View my complete profile. Find Me On FriendFeed. Subscribe To Renee Cassard. Foundations of Social Media: Something New?

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Renee Cassard: November 2009

http://reneecassard.blogspot.com/2009_11_01_archive.html

Thursday, November 19, 2009. Who Should “Own” Social Media? At the macro level, John Gerzema has provided us with an excellent illustration of using a broad audience (actually, the entire United States) to draw conclusions about the mindset of today's consumer. In his TED talk, entitled the “ post-crisis consumer. 8221; he discusses four cultural shifts. In line with the shift toward a more authentic, values driven economy, lies the concept of the Experience Economy. The good news is that sharing knowled...

4

Renee Cassard: Is ROI cramping our creative style?

http://reneecassard.blogspot.com/2009/08/is-roi-cramping-our-creative-style.html

Wednesday, August 5, 2009. Is ROI cramping our creative style? Recently, I came across an interesting blog posting by Danny Turnbull from GyroHSR, Europe. The report provided an overview of the initial findings of their annual Marketing Insight Report. In which the audience researched included senior level decision makers in marketing and marcomm firms. One of the stand out findings in the report. The extent to which we make creative sacrifices under these conditions remains unknown, but it continues to ...

5

Renee Cassard: Foundations of Social Media: Something New? Or Tried and True?

http://reneecassard.blogspot.com/2009/10/foundations-of-social-media-something.html

Monday, October 26, 2009. Foundations of Social Media: Something New? Or Tried and True? 8221; of a modified message to other consumers. (Click this link for a great article on receivers becoming senders, by Gary Stein.). Subscribe to: Post Comments (Atom). MA, Developmental Psychology, Columbia University. View my complete profile. Find Me On FriendFeed. Subscribe To Renee Cassard. Foundations of Social Media: Something New?

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Thursday, November 19, 2009. Who Should “Own” Social Media? At the macro level, John Gerzema has provided us with an excellent illustration of using a broad audience (actually, the entire United States) to draw conclusions about the mindset of today's consumer. In his TED talk, entitled the “ post-crisis consumer. 8221; he discusses four cultural shifts. In line with the shift toward a more authentic, values driven economy, lies the concept of the Experience Economy. The good news is that sharing knowled...

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