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1 marketing research
2 custom marketing research
3 consumer research
4 business research
5 qualitative research
6 quantitative research
7 focus groups
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9 telephone interviewing
10 internet interviewing
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Types Of Studies Conducted

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RESEARCH PLUS, INC. Offering Research Solutions To The Marketing Equation. Types Of Studies Conducted. We have experience conducting many different types of studies, including. Advertising and copy tests. Positioning and segmentation studies. Tracking studies (awareness and image). Trademark infringement studies (likelihood of confusion, secondary meaning, genericness). Sales forecasting for consumer non-durables, consumer durables and business products.

2

How We Operate

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RESEARCH PLUS, INC. Offering Research Solutions To The Marketing Equation. Nearly all of the research we do involves going through a number of steps. We like to start off the research process with a thorough understanding of the client's situation and the information they would like to obtain through research. Sometimes this involves a personal meeting while other times a phone conversation is sufficient. We have a good understanding of the information needed, we prepare a written proposal that states.

3

Principal Profiles

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RESEARCH PLUS, INC. Offering Research Solutions To The Marketing Equation. Herb Hupfer, PH.D. Herb Hupfer is one of the founders of Research Plus. Dr. Hupfer has over 30 years of experience designing and supervising a wide variety of custom marketing research studies, both qualitative and quantitative. He has conducted a large number of concept evaluations, new product sales forecasts, packaging tests, image studies, market segmentation studies, tracking studies and taste tests. Dr Hupfer has been a memb...

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Available Newsletters

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RESEARCH PLUS, INC. Offering Research Solutions To The Marketing Equation. We publish a quarterly newsletter that deals with a variety of marketing research issues. Some of the topics covered include the following:. Twelve Questions to Ask Yourself When Determining Sample Size. Discusses the roles of statistical accuracy, incidence, population size, face validity, budget and timing as well as other factors that can impact sample size. Using Marketing Research As A Sales Tool.

5

Home Page

http://www.researchplusinc.com/Home_Page.php

Welcome To The Research Plus Inc. Website. Offering Research Solutions To The Marketing Equation. RESEARCH PLUS, INC. Deer Park, Illinois 60010. E-mail us at: cahplus@aol.com. Research Plus is a full-service custom marketing research firm dedicated to providing the highest quality research at reasonable prices. We bring extensive experience and provide sound guidance from problem definition and study design, through the information gathering process, to the final report and recommendations.

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Home Page

Welcome To The Research Plus Inc. Website. Offering Research Solutions To The Marketing Equation. RESEARCH PLUS, INC. Deer Park, Illinois 60010. E-mail us at: cahplus@aol.com. Research Plus is a full-service custom marketing research firm dedicated to providing the highest quality research at reasonable prices. We bring extensive experience and provide sound guidance from problem definition and study design, through the information gathering process, to the final report and recommendations.

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