carolynyoon.com
Carolyn Yoon, Ph.D. | Consumer Behavior & Neuroscience Lab | Dr. Carolyn Yoon
http://www.carolynyoon.com/dr-carolyn-yoon
Carolyn Yoon, Ph.D. Consumer Behavior and Neuroscience Lab. Design Science and Marketing. Download Curriculum Vitae (.pdf). Fuqua School of Business, Duke University. Anderson School of Management, UCLA. University of California, Berkeley. The University of Michigan, Ann Arbor. Stephen M. Ross School of Business. Research Center for Group Dynamics. Institute for Social Research. Cognition and Cognitive Neuroscience. Stephen M. Ross School of Business. Rotman School of Management.
carolynyoon.com
Carolyn Yoon, Ph.D. | Consumer Behavior & Neuroscience Lab | Publications
http://www.carolynyoon.com/publications
Carolyn Yoon, Ph.D. Consumer Behavior and Neuroscience Lab. Design Science and Marketing. Yoon, Carolyn, Richard Gonzalez, et al. (2012), Decision Neuroscience and Consumer Decision Making, Marketing Letters, 23 (2), 473-485. Shiv, Baba and Carolyn Yoon (2012) Integrating Neurophysiological and Psychological Approaches: Towards an Advancement of Brand Insights, Journal of Consumer Psychology, 22 (1), 3-6. Drolet, Aimee, Norbert Schwarz, and Carolyn Yoon (2010), The Aging Consumer: Perspectives from Psych...
carolynyoon.com
Carolyn Yoon, Ph.D. | Consumer Behavior & Neuroscience Lab | People
http://www.carolynyoon.com/people
Carolyn Yoon, Ph.D. Consumer Behavior and Neuroscience Lab. Design Science and Marketing. Affect, emotion, consumer judgment and decision making. Graduate Student in Marketing and Psychology. Cultural neuroscience, social neuroscience, self-relevant processing. Social and cultural influences on consumer behavior. Graduate Student in Marketing. Product design, culture, nonconscious processing. Graduate Student in Design Science. Neuroimaging, genetics, reward processing. Product usability, aging.
SOCIAL ENGAGEMENT