We exist to make the world better by helping socially-minded companies improve their bottom line and advance their mission. We do this by enabling our clients to think different, focus on what they do best, stand out, and generate results that matter. Some call what we do
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:::: ResearchWorks :::: | researchworks.com Reviews
https://researchworks.com
We exist to make the world better by helping socially-minded companies improve their bottom line and advance their mission. We do this by enabling our clients to think different, focus on what they do best, stand out, and generate results that matter. Some call what we do
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Healthcare Sales & the Transfer of Enthusiasm! May 20, 2015. 8220;Nothing great was ever achieved without enthusiasm. A new friend of mine Jerry Schneider reminded me today of a very powerful definition of sales: Sales is the transfer of enthusiasm. Try this next time you’re in a selling situation. Determine the one thing about your product or service that is unique and valuable,. Feel your customer’s enthusiasm grow! This is the transfer of enthusiasm. This is what makes the sale. May 19, 2015. She rais...
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Presentations & Articles
http://www.researchworks.com/index.php/resources/articles
Presentations by Moshe Engelberg. Health IT Marketing Conference, 2016. Winning Internal Support for Better Health IT Marketing. Medical Device Marketing Summit, 2016. High Stakes Product Launch? How To Nail Your Positioning Strategy! Convergence Summit sponsored by Wireless-Life Sciences Alliance (WLSA), 2015. New Product Innovation And The Next Big Thing: How To Know What To Invest In". Health IT Marketing and PR Conference, 2015. Your Next Product Launch: How To Knock It Out Of The Park! Pdf - 135 KB).
Our Clients
http://www.researchworks.com/index.php/our-clients
From revolutionary thinking to better products and services, we help our clients make a difference in the world. With an emphasis in healthcare, ResearchWorks works with an array of top companies. Wireless Life Sciences Alliance. Robert Wood Johnson Foundation. Check out these two new publications by Dr. Moshe Engelberg:. Med Device Online: How To Win Support (Internal and External) For Your Medical Device. How to Make Medical Devices Customers Want and Will Buy.
Case Studies
http://www.researchworks.com/index.php/resources/case-studies
Evolving from Med Devices into Health IT. Evolving From Devices to Health IT. Pivoting from being known as a Med Device company that sells boxes to also offering Health IT has been a challenging proposition for many evolving manufacturers. One of our global MedTech clients needed a world-wide strategy for taking patient monitoring and IT solutions to the next level of wireless care with a health IT platform that integrated into existing hospital IT backbones. Read More. As a global MedTech company with a...
What We Do
http://www.researchworks.com/index.php/what-we-do
From Idea To Market. As decision-makers in the healthcare industry, you are faced with many critical questions. Where should you invest? Which ideas will satisfy true market needs? What can you do better than anyone else? We help you get the right answers and build a solid business case based on sound research so you gain the internal support you need. Better products and services. You’ve done your homework and know your direction. Now, how do you get the product right so customers buy it? ResearchWorks ...
Your Marketing Minute Newsletter
http://www.researchworks.com/YMM_2014/ResearchWorks_YourMarketingMinute_The_Emotional_Hook-How_to_Win_Your_Customers_Hearts.html
The Emotional Hook: How to Win Your Customers' Hearts. Imagine you’re creating a new medical device to help physicians better track patient progress. It’s loaded with new technology and cool features. You put together a strong business case. Expectations are high. You build this revolutionary device, you bring it to market, and nothing happens. Why? Maybe you forgot the emotional hook. Take the med device described above. The emotional hook could be alleviating. The process is as much art and creativity ...
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Healthcare.gov | ResearchWorks Blog
http://blog.researchworks.com/tag/healthcare-gov
Tag Archives: Healthcare.gov. On Strategy Messaging: Obama’s New Buzzfeed Video on the Healthcare Marketplace. February 12, 2015. Posted just 5 hours ago, Obama’s video promotion of the Healthcare Marketplace on BuzzFeed. Already got over 10 million views. It’s part of his outreach campaign using unconventional media outlets to target Millennials. Continue reading On Strategy Messaging: Obama’s New Buzzfeed Video on the Healthcare Marketplace. Think vs. Know. Subscribe to Blog via Email.
Never-Ending Product Revisions: Who Cares?! | ResearchWorks Blog
http://blog.researchworks.com/2015/05/19/never-ending-product-revisions-who-cares
Never-Ending Product Revisions: Who Cares? May 19, 2015. I was catching up last week with a former client- a very bright, articulate, and to-the-point MarCom professional with years of experience in the med device industry. I was sharing some of our recent new product launch client success stories. (FYI – Here’s a “how-to” summary. From a recent talk I gave at the Health IT Marketing and PR conference). Here’s how she put it:. The field is always asking, the business unit has trouble articulating. Ma...
public service announcement | ResearchWorks Blog
http://blog.researchworks.com/category/public-service-announcement
Category Archives: public service announcement. On Strategy Messaging: Obama’s New Buzzfeed Video on the Healthcare Marketplace. February 12, 2015. Posted just 5 hours ago, Obama’s video promotion of the Healthcare Marketplace on BuzzFeed. Already got over 10 million views. It’s part of his outreach campaign using unconventional media outlets to target Millennials. Continue reading On Strategy Messaging: Obama’s New Buzzfeed Video on the Healthcare Marketplace. December 10, 2014. Think vs. Know. Siemens ...
med device | ResearchWorks Blog
http://blog.researchworks.com/category/med-device
Category Archives: med device. Make Medical Devices & IT Solutions Customers Want & Buy. April 17, 2016. In medtech, you encounter unique challenges to making devices and solutions customers want and will buy. External forces, like downward cost pressures, reimbursement challenges, and regulatory requirements make it tough. Plus a lot of device and IT companies impose relentless pressure to get the next big thing to market and to do it. Keep customers first in how you think and all you do. March 15, 2016.
social marketing | ResearchWorks Blog
http://blog.researchworks.com/category/social-marketing
Category Archives: social marketing. Marketing Fruits & Veggies: Hip! March 4, 2015. How do you get kids to eat more fruits and veggies? Make it hip and cool of course! At least that’s the thinking behind the brand new FNV Campaign (details in this. Continue reading Marketing Fruits & Veggies: Hip! Think vs. Know. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. By Moshe Engelberg, Ph.D. Subscribe to Blog via Email.
customer feedback | ResearchWorks Blog
http://blog.researchworks.com/tag/customer-feedback
Tag Archives: customer feedback. How “Social Math” Can Help. February 28, 2015. We recently put solar panels on our house in sunny San Diego and are beginning to reap the benefits. Here’s how the aptly named SUNPOWER Dashboard uses “social math” to show our positive environmental impact in a meaningful way. Continue reading Show Your Impact! How “Social Math” Can Help. Think vs. Know. Subscribe to Blog via Email. By Moshe Engelberg, Ph.D. Subscribe to Blog via Email. Proudly powered by WordPress.
Show Your Impact! How “Social Math” Can Help | ResearchWorks Blog
http://blog.researchworks.com/2015/02/28/show-your-impact-solar-energy-savings-social-math
How “Social Math” Can Help. February 28, 2015. We recently put solar panels on our house in sunny San Diego and are beginning to reap the benefits. Here’s how the aptly named SUNPOWER Dashboard uses “social math” to show our positive environmental impact in a meaningful way. And of course there is the financial savings from generating 170 kilowatt hours that we can see on our utility’s website (no social math needed there). Oral B’s “Wrong Reason” 2 Minute Toothbrushing App. Think vs. Know.
Moshe Engelberg | ResearchWorks Blog
http://blog.researchworks.com/author/moshe
All posts by Moshe Engelberg. Creating Space for Strategic Thinking in Business and Life. August 7, 2016. Clients often engage us to help them think differently, often more expansively. All come in with a desire, idea, or plan could be for a next gen product or better user experience, tapping into a new market, developing a go-to-market launch campaign, improving their brand strategy, or something else. But hang in there with me. Because when you do create a bigger space for strategic thinking, all kinds...
product launch | ResearchWorks Blog
http://blog.researchworks.com/category/product-launch
Category Archives: product launch. On the Importance of “Oh Shit Moments” (OSMs) in Business. July 3, 2015. I answered that we have several ways to carefully set the stage for people to have necessary and positive “Oh Shit” moments (OSMs) that generate the sudden insight often needed to change longstanding internal behaviors. These are the moments when you get unexpected clarity and realize what you had been thinking or doing was way off. You feel it deep in your core. May 19, 2015. She raised the questi...
wrong reason marketing | ResearchWorks Blog
http://blog.researchworks.com/tag/wrong-reason-marketing
Tag Archives: wrong reason marketing. Oral B’s “Wrong Reason” 2 Minute Toothbrushing App. February 20, 2015. How to you get people to do what you want them to do? One approach is what we call “right reason” marketing. If you make toothbrushes, that means rationally convince people why they should brush for 2 whole minutes – better hygiene, greater cavity prevention, etc. Surely they’ll agree and brush away! Or not. Continue reading Oral B’s “Wrong Reason” 2 Minute Toothbrushing App. July 22, 2014. Beyond...
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The Research WorkRoom
The Research WorkRoom (RWR) is an information services enterprise providing knowledge via research to non-profit organizations. Since quality research is . Why Choose The Research WorkRoom? 1: We are committed to providing you with top notch research services because we believe that research is a crucial . Rishma Parpia has been conducting research for over six years. Her extensive experience in qualitative and quantitative methods stems through . Go to Top ↑.
RESEARCHWORKS INC - CALGARY MARKETING RESEARCH
EsearchWorks is a boutique market research firm with a focus on organizational, satisfaction, and tracking research. The company features a full-time staff of a senior researcher, numerous content experts and statisticians, and more than 10 part-time field and data entry staff. Techniques include focus groups, online surveys, telephone surveys, service audits (mystery shopping), and secondary research. 1340, 246 Stewart Green SW, Calgary, Alberta T3H 3C8.
Research Works - Carleton University
View full story: A showcase for solutions. A showcase for solutions. Posted on May 21, 2015. The C2UExpo shines a spotlight on campus-community partnerships that spark positive change. Continue reading →. Posted on May 13, 2015. Putting the i in intelligent aerospace. Continue reading →. Artisanal Mining in Africa. Posted on April 30, 2015. Where Women Are Mining for Economic Independence. Continue reading →. New Sun scholar delves deep into First Nations identity issues. Posted on April 17, 2015. For mo...
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Research Works
How we do it. Market Research and Consultancy. How We Do It. Whole health system reviews; taking #CQC. To 'new places' goo.gl/a0FWps. Could be bad news for wine lovers goo.gl/KqmJtN. Do false beliefs make our food waste worse? Getting Carter: the NHS cost revolution. No prescription, but perhaps some caution. Service, Product and Brand Evolution. We draw our resources from primary research, academia, the media, and the business world wherever useful insight and information is to be found so you get the d...
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We do custom research, develop grounded strategy, and create persuasive messaging so you avoid mistakes, know what to do and why, and get your products and marketing right the first time. Know which ideas to invest in and which to avoid. Develop better products customers really want. Create marketing that builds desire and gets more customers to buy. Accelerate sales of existing products with improved messaging. Build a culture that puts customers first so you keep growing stronger.
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Leaders in Improving Radio Commercials Effectiveness | ResearchWorks is dedicated to improving ratings and revenue for radio stations
Leaders in Improving Radio Commercials Effectiveness. THE COST OF A NEW SALE COMPARED TO KEEPING A CUSTOMER. Does your radio station spend much more time trying to acquire new customers than keeping the ones you currently have? That’s costing you a lot because according to an eMaketer study, it costs 5 to 10 times more to acquire a new customer than retain a current customer. Want ResearchWorks products and pay with Barter? Contact our distributor at http:/ envisionradio.com/. One day, a mighty recession...
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University of Washington Libraries ResearchWorks Service
It's the Washington Way. QUICK LINK: Electronic Thesis and Dissertation FAQ. The University of Washington Libraries ResearchWorks Service provides faculty, researchers and students with tools to archive and/or publish the products of research including data sets, monographs images, journal articles and technical reports. Discover more by exploring the links below. What is the Archive Service? Go to the Archive. What is Data Services? What is Geospatial Services? What is the Journal Hosting Service?
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