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Heineken Premium Light Launch. Charmin Restrooms Recap Video. Mercedes-Benz Tweet Race Case Study. Naked Cowboy Music Video: Charmin Restrooms Times Square. Machaneh Yehuda Market, Jerusalem. Working with the team at MS&L, we successfully pitched Heineken USA for the privilege of launching Heineken Premium Light, the first new Heineken product extension in the company’s 133-year history. June 2, 2015. What Marketers Can Learn from ‘Weird’ Al Yankovic. August 2, 2014. Let’s be frank for a moment: most men...

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Heineken Premium Light Launch. Charmin Restrooms Recap Video. Mercedes-Benz Tweet Race Case Study. Naked Cowboy Music Video: Charmin Restrooms Times Square. Machaneh Yehuda Market, Jerusalem. Working with the team at MS&L, we successfully pitched Heineken USA for the privilege of launching Heineken Premium Light, the first new Heineken product extension in the company’s 133-year history. June 2, 2015. What Marketers Can Learn from ‘Weird’ Al Yankovic. August 2, 2014. Let’s be frank for a moment: most men...

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2 campaign experience

3 best buy

4 cbs home entertainment

5 charmin restrooms

6 dc entertainment

7 ferrero rondnoir launch

8 guinness world records

9 mercedes benz tweet race

10 philips electronics

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resnicoff.org | (under construction) | resnicoff.org Reviews

https://resnicoff.org

Heineken Premium Light Launch. Charmin Restrooms Recap Video. Mercedes-Benz Tweet Race Case Study. Naked Cowboy Music Video: Charmin Restrooms Times Square. Machaneh Yehuda Market, Jerusalem. Working with the team at MS&L, we successfully pitched Heineken USA for the privilege of launching Heineken Premium Light, the first new Heineken product extension in the company’s 133-year history. June 2, 2015. What Marketers Can Learn from ‘Weird’ Al Yankovic. August 2, 2014. Let’s be frank for a moment: most men...

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resnicoff.org

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BEST BUY | Roger Resnicoff

http://www.resnicoff.org/campaign-experience/best-buy

From 2004-2008, I acted as part of the National Media Relations. Team for Best Buy, developing and implementing comprehensive strategies for coverage as well as message-training and preparing clients/spokespersons for media exposure. Successes included numerous top-tier broadcast, print and online placements for campaigns that included Black Friday, Back-To-School, Home Theater, Mobile Computing, Style Tech, and Holiday. Examples furnished upon request. El Mundo Es Tuyo Photolite theme by Flythemes.

2

HEINEKEN PREMIUM LIGHT Launch | Roger Resnicoff

http://www.resnicoff.org/campaign-experience/heineken-premium-light

HEINEKEN PREMIUM LIGHT Launch. The first new Heineken product extension in the company’s 133-year history. The MS&L team orchestrated 11 launch events in key markets, including a kick-off event with magician Criss Angel in Times Square. This is another sizzle reel that I conceptualized and produced. At the culmination of a campaign. This video, I led the broadcast efforts of the media relations campaign. And provided counsel for on the online campaign. El Mundo Es Tuyo Photolite theme by Flythemes.

3

CBS Home Entertainment | Roger Resnicoff

http://www.resnicoff.org/campaign-experience/cbs-home-entertainment

For CBS Home Entertainment, I implemented creative content strategies to grow the social media presences of more than 70 iconic properties (e.g.,. Star Trek, The Honeymooners, I Love Lucy, The Brady Bunch). These efforts more than doubled the CBS properties’ Facebook Fans by 7.8 million (to 15 million-plus), resulting in 2 million-plus Amazon Affiliate clicks (and more than $41K in sales) within a 10-month period. El Mundo Es Tuyo Photolite theme by Flythemes.

4

Charmin RestRooms | Roger Resnicoff

http://www.resnicoff.org/campaign-experience/charmin-restrooms

This is a sizzle reel I conceptualized and produced at the conclusion of the Charmin RestRooms initiative. In addition, I led portions of the media relations campaign, and you can see the clips of some of my efforts (including Fox News Channel. Within various portions of the recap. As previously mentioned, for the Charmin RestRooms campaign, I produced an online-only element (unheard of at the time! Utilizing already-extant b-roll. This video spawned more than. And resulted in pickup by.

5

Photography | Roger Resnicoff

http://www.resnicoff.org/photography

CLICK images to launch galleries. The Gallery Players Production of:. US OPEN Tennis Championships. RoboUniverse Conference and Expo NYC 2015. El Mundo Es Tuyo Photolite theme by Flythemes.

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