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Point of Purchase Scrapbook

http://knowledge.flexmr.net/point-of-purchase-scrapbook

Point of Purchase Scrapbook. Pinpoint the exact moment that a shopper makes an in-store purchase decision. Use photos from shopper diaries to create group scrapbooks that are used as the basis for a collaborative discussion. Evaluate merchandise, promotions, product placement and packaging to identify the most impactful point of purchase elements. In-Store, Visual Scrapbooks. Focus scrapbooks on comparable images, such as shelving layout or merchandising. Use the tasks to compare the effects of diffe...

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In-Situ Shopper Diary

http://knowledge.flexmr.net/in-situ-shopper-diary

Get a full 360 degree view of shoppers and their purchase behaviour. Understand the full shopping process by gathering in-the-moment, contextual feedback. Use task based structures, clear instructions and repeated activities to build up profiles over time. Examples of In-Store Diary Questions. At the end of each diary entry, give participants the opportunity to upload a photo and write a brief explanation. This visual stimuli can be of the storefront, shelf displays or the product itself. These r...Under...

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Retail Journey Mapping

http://knowledge.flexmr.net/retail-journey-mapping

Establish the path customers take through your store, the areas that they visit and those that are overlooked. Use this information to create effective store layouts that highlight promotions and improve profitability. Pin Comments to Individual Displays. Read through the order of comments to build up a visual map of how participants view the storefront. Take advantage of the most prominent, earliest areas for merchandise and promotion placement. Combine this with sentiment analysis to better und...Tailo...

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Website User Evaluation

http://knowledge.flexmr.net/website-user-evaluation

Put your website to the ultimate test. Evaluate user experience, design, content and layout en masse. Use a variety of survey questions to understand how your target audience will react to individual website elements, as well as the overall experience. Harness the power of scalable insights. Publish an open survey to gather both qualitative and quantitative opinion from a wide range of consumers. Include images, videos, links and instructions for specific scenarios for accurate, reliable research. Know w...

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User Journey Review

http://knowledge.flexmr.net/user-journey-review

Give participants specific tasks representative of common user experiences. Gather reports on specific journeys, which pinpoint areas that need to be impoved, unnecessary pages and ways in which your site can offer a more coherent, smooth experience. Look for small design changes that will have an immediate impact in addition to long,term structural variations. Website User Journey Review Instructions. In further detail by integrating dedicated discussion forums into your online platform.

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Product Ideation Forum

http://knowledge.flexmr.net/product-ideation-forum

Give community members the freedom to share product experiences, likes and dislikes. In this space, members are able to discuss the products offered by your company and competitors, highlighting what exactly they like or dislike about each. Encourage community members to share stories and experiences for greater depth and context. An Example of a Smartphone Ideation Forum. Moderators should always have a presence in all threads to provide encouragement, support and elicit responses from other members&#46...

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Collaborative Development

http://knowledge.flexmr.net/collaborative-development

Invite your most creative or active community members into a dedicated question board focus group to discuss product development opportunities in further depth. Use the opportunity to understand the trade-offs that participants are willing to make and the reasons behind these choices. Use rich, qualitative detail to inform the next stage of your NPD process. A Collaborative Development Forum. Invite participants to comment on each thread, explaining their choice and why that product feature is important ...

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User Video Demonstrations

http://knowledge.flexmr.net/user-video-demonstrations

Even the most well-written instructions don't always translate into how consumers actually use your product. However, finding out how consumers use your products once they have left the store is challenging. By invite select participants to record short video demonstrations of how they interact with your product in dayto-day situations, you're able to view otherwise invisible habits. Uploading a Product Demonstration Video. User video demonstrations give you a rare glimpse inside your customer’s environm...

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Website Sentiment Mapping

http://knowledge.flexmr.net/website-sentiment-mapping

See a visual overview of your website as viewed by your target audience. Find out which elements stand out, which trigger little reaction and which require improvement. Test multiple pages or variations on a single design and compare to understand which design works best and why. See Your Website Through the Eyes of Your Audience. Consider testing multiple pages of your site, or a few variations of the same page. Understanding the differences between these will guide you towards a more effective solu...

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Blind Creative A/B Test

http://knowledge.flexmr.net/blind-creative-a/b-test

Blind Creative A/B Test. Stuck between a creative rock and a hard place? It can be tough to decide which advert to take forward when faced with multiple creatives. By conducting a blind A/B test it's possible to choose a winning piece using feedback and sentiments directly from your target audience, whilst still optimising and refining individual elements. Measure Sentiment and Read Qualitative Comments. Dive into individual, nested comments to understand why participants liked or disliked particular ele...