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Conversion

Converting Website Traffic Into Buyers (Or Leads)

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Conversion | retention-magnet.typepad.com Reviews
<META>
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Converting Website Traffic Into Buyers (Or Leads)
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1 conversion
2 improving lead generation
3 permalink
4 comments 0
5 keywords
6 for keywords
7 the buying cycle
8 persuasive copy continued
9 unresolved questions
10 shopping cart abandonment
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conversion,improving lead generation,permalink,comments 0,keywords,for keywords,the buying cycle,persuasive copy continued,unresolved questions,shopping cart abandonment,not really,converting search traffic,what is possible,persuasion 2,macro,micro,next
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Conversion | retention-magnet.typepad.com Reviews

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Converting Website Traffic Into Buyers (Or Leads)

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1

Conversion: Persuasive copy for websites

http://www.retention-magnet.typepad.com/conversion/2006/12/persuasive_copy.html

Converting Website Traffic Into Buyers (Or Leads). Laquo; Persuasion 2. Converting search traffic ». Persuasive copy for websites. Maria Veloso, author of Web Copy That Sells, has a simple blueprint for writing web copy, consisting of five questions:. What is the problem? Why hasn't the problem been solved? What is different now? What should you do now? Make sure you get them in the right order. December 09, 2006 in Persuasion. The comments to this entry are closed. Paid search landing pages that convert.

2

Conversion

http://www.retention-magnet.typepad.com/conversion/page/2

Converting Website Traffic Into Buyers (Or Leads). Your website needs to persuade its visitors to take action, you need to keep them motivated each step of the way. One fundamental error is assuming a single type of buyer; sure you might end up doing a reasonable job of converting these prospects but you'll struggle to sell to anyone else. On a scale of 1-10 how well do you cater for this type of prospect? December 09, 2006 in Persuasion. Where are people leaving the website? The average salesperson sell...

3

Conversion: The buying cycle

http://www.retention-magnet.typepad.com/conversion/2006/12/the_buying_cycl.html

Converting Website Traffic Into Buyers (Or Leads). Laquo; Persuasive copy continued. When someone types in this particular combination of keywords, where are they in the buying cycle? Some searches convert immediately, while others are used much earlier, when the person is doing initial research so any sale may come weeks or months later. In general specific terms such as product titles are more likely to convert in the short term. December 09, 2006 in Converting Search Traffic.

4

Conversion: Converting search traffic

http://www.retention-magnet.typepad.com/conversion/2006/12/converting_sear.html

Converting Website Traffic Into Buyers (Or Leads). Laquo; Persuasive copy for websites. Shopping Cart Abandonment ». Most websites do a poor job of converting search traffic. One of the main reasons for this is that they fail to appreciate the subtle differences between the various keywords that they advertise under. The keywords chosen give us clues as to someone's readiness to buy. The more specific the term, the more likely in the short term that it will result in a direct conversion.

5

Conversion: Shopping Cart Abandonment

http://www.retention-magnet.typepad.com/conversion/shopping_cart_abandonment

Converting Website Traffic Into Buyers (Or Leads). The reasons for shopping cart abandonment. Why do so many people end up abandoning their shopping cart? Plenty of different reasons. Here are a few:. Simply comparing prices at this stage. Bought the item off-line. Decided against purchasing once the total cost was clear. Purchased from a competitor. Unable to buy using their preferred method. Got interrupted and didn't return to complete the purchase. Error in the checkout process. Paid search landing p...

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Converting Website Traffic Into Buyers (Or Leads). So you're less than impressed by your current lead generation results and you're wondering what you can do to improve matters. Well, a good starting point is the wonderful world of buyer psychology. Increase your understanding of your clients, both regarding what they have in common, and the subtle differences in terms of how they buy, what they value, their motivations and so on. December 10, 2006 in Lead Generation. December 10, 2006 in Landing Pages.

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