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REVENUE-ENGINEER.COM

Revenue Engineer - Revenue Engineer

Learn what Revenue Engineer is all about. Check out the Revenue Engineer Blog. Tell us what you think, what you're working on, and what you want to hear about. Revenue Engineer News via Paper.li. The Truth About Email Testing. Marketing Content: Short and Sweet Wins the Race. Eloqua Contact Routing Made Easy. Summary One particularly painful challenge that Eloqua users often face is contact routing between programs. Eloqua is extremely flexible and built to manage routing effectively. However, ne...I lea...

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Learn what Revenue Engineer is all about. Check out the Revenue Engineer Blog. Tell us what you think, what you're working on, and what you want to hear about. Revenue Engineer News via Paper.li. The Truth About Email Testing. Marketing Content: Short and Sweet Wins the Race. Eloqua Contact Routing Made Easy. Summary One particularly painful challenge that Eloqua users often face is contact routing between programs. Eloqua is extremely flexible and built to manage routing effectively. However, ne...I lea...
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Revenue Engineer - Revenue Engineer | revenue-engineer.com Reviews

https://revenue-engineer.com

Learn what Revenue Engineer is all about. Check out the Revenue Engineer Blog. Tell us what you think, what you're working on, and what you want to hear about. Revenue Engineer News via Paper.li. The Truth About Email Testing. Marketing Content: Short and Sweet Wins the Race. Eloqua Contact Routing Made Easy. Summary One particularly painful challenge that Eloqua users often face is contact routing between programs. Eloqua is extremely flexible and built to manage routing effectively. However, ne...I lea...

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revenue-engineer.com revenue-engineer.com
1

The Truth about Email Testing

http://www.revenue-engineer.com/the-truth-about-email-testing

The Truth About Email Testing. December 3, 2013. Everyone and their brother/sister are now singing the praises of A/B and multivariate email testing. But as a marketer I like to differentiate myself so I’ll play devil’s advocate. This post challenges these email testing methods to see how accurate they really are. The results are a little scary. The Email Testing Experiment. I used a sample size of over 15,000 emails. One would think a sample of this size is substantial enough that natural variations...

2

Marketing Content: Short and Sweet Wins the Race

http://www.revenue-engineer.com/marketing-content-short-and-sweet-wins-the-race

Marketing Content: Short and Sweet Wins the Race. November 14, 2013. Fluff in marketing content is dead or at least it should be. This article serves as a reminder (and hopefully an example) of this. Get to your point quickly to be more effective. Several recent events have reminded me that short marketing content is not being used as often as it should but when it is used it is extremely effective:. Keep it short. Keep it direct. That is all. Influencing Buyer Decisions Using Video.

3

About - Revenue Engineer

http://www.revenue-engineer.com/about

Welcome to the Revenue Engineer blog! My name is Joe Gelata. I’ve spent the last decade building revenue engines for both large and small companies across the B2B technology space. From this position my goal is to offer blog content based on real world experiences. I’ll provide examples of what did and didn’t work, how industry developments impact revenue professionals like us, and bring in the voice of other revenue engineers with new and innovative points of view. What is Revenue Engineer about? Kind o...

4

Campaign Creation Template

http://www.revenue-engineer.com/campaign-creation-template

December 7, 2012. I lead an extremely unstructured life. Chauffer to two busy kids, husband to my wonderful wife, conference calls at all hours of the day and night (perks of working for a truly global company), frequent travel, and all the side projects you can imagine (including the never-ending basement reno! Standardized processes allow us to measure results in a consistent wayfor only when we measure, can we improve. Joe helps clients achieve maximum output from their revenue engine by leveraging be...

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Learn what Revenue Engineer is all about. Check out the Revenue Engineer Blog. Tell us what you think, what you're working on, and what you want to hear about. Revenue Engineer News via Paper.li. The Truth About Email Testing. Marketing Content: Short and Sweet Wins the Race. Eloqua Contact Routing Made Easy. Summary One particularly painful challenge that Eloqua users often face is contact routing between programs. Eloqua is extremely flexible and built to manage routing effectively. However, ne...I lea...

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