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Reynoldswriting.com Blog: February 2015
http://blog.reynoldswriting.com/2015_02_01_archive.html
All Things Writing and Marketing. Tuesday, February 24, 2015. Boosting Your Business's Metabolism. In case you haven't noticed, we're experiencing a sort of national deep-freeze this winter (and unless you're reading this from Southern Florida, you most definitely have. Noticed). Many areas are struggling to get out of the negative digits, and we're not done with meteorological winter yet. So what are your options as far as keeping warming and staying alive and all that good stuff? Not too long ago I met...
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Reynoldswriting.com Blog: July 2015
http://blog.reynoldswriting.com/2015_07_01_archive.html
All Things Writing and Marketing. Tuesday, July 28, 2015. How to Put Your Marketing Content on a Summertime "Weight Loss Plan". Summer is swimsuit season, which also makes it weight loss season for many self-conscious individuals. But while you're subsisting on salads and watching the scale like a hawk until you're rescued by the return of sweater season, ask yourself whether your marketing content could stand to lose some extra flab as well. Here are some tips for helping your writing lose weight. Your ...
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Reynoldswriting.com Blog: June 2015
http://blog.reynoldswriting.com/2015_06_01_archive.html
All Things Writing and Marketing. Tuesday, June 30, 2015. Content That Converts: Writing for Your Sales Funnel. Well, your online presence may be suffering the same problem - a low conversion rate caused by folks ejecting themselves from your sales funnel. You have to route your visitors to specific areas of the site that offer solid, specific solutions. Make sure your site navigation is clear enough that they can find these portals quickly and easily. Tuesday, June 16, 2015. Here are some reasons:.
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Reynoldswriting.com Blog: January 2015
http://blog.reynoldswriting.com/2015_01_01_archive.html
All Things Writing and Marketing. Tuesday, January 27, 2015. Frequently Asked Questions About Frequently Asked Questions. Q: What should my FAQ page include? People would ask, or that you suspect they're keeping to themselves. Q: How long should my answers be? Q: How should I address legitimate worries or known problems in my industry or product line? Q: Should I put my company bio in the FAQ page? A: Probably not, although you could answer some specific questions about skills, experience, et cetera....
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Reynoldswriting.com Blog: August 2015
http://blog.reynoldswriting.com/2015_08_01_archive.html
All Things Writing and Marketing. Tuesday, August 25, 2015. Could Your Branding Take a Lesson from Alphabet? There are brands, and there are BRANDS. Surely one of the most recognizable brands in the world is Google, which over the years has blossomed from search engine to search leader to ultimate judge of countless enterprises' online fates. So its decision to create an entire new brand called Alphabet. Will its mission change? Think about it - and then contact me. Tuesday, August 11, 2015. For instance...
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Reynoldswriting.com Blog: How to "Friendly Up" Your Marketing Content Like a Pro
http://blog.reynoldswriting.com/2015/05/how-to-friendly-up-your-content-like-pro.html
All Things Writing and Marketing. Tuesday, May 19, 2015. How to "Friendly Up" Your Marketing Content Like a Pro. Many business make the mistake of falling mostly into the third person in their marketing content: "XYZ Corporation helps homeowners with the following problems." Yes, the results can seem impressively professional - but also cold and alienating. You don't want to read about what some company out there does for its target market; you want to know what our. Company can do for you. So never fear...
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Reynoldswriting.com Blog: Content That Converts: Writing for Your Sales Funnel
http://blog.reynoldswriting.com/2015/06/content-that-converts-writing-for-your.html
All Things Writing and Marketing. Tuesday, June 30, 2015. Content That Converts: Writing for Your Sales Funnel. Well, your online presence may be suffering the same problem - a low conversion rate caused by folks ejecting themselves from your sales funnel. You have to route your visitors to specific areas of the site that offer solid, specific solutions. Make sure your site navigation is clear enough that they can find these portals quickly and easily. You know you want to. View my complete profile.
blog.reynoldswriting.com
Reynoldswriting.com Blog: How to Put Your Marketing Content on a Summertime "Weight Loss Plan"
http://blog.reynoldswriting.com/2015/07/how-to-put-your-marketing-content-on.html
All Things Writing and Marketing. Tuesday, July 28, 2015. How to Put Your Marketing Content on a Summertime "Weight Loss Plan". Summer is swimsuit season, which also makes it weight loss season for many self-conscious individuals. But while you're subsisting on salads and watching the scale like a hawk until you're rescued by the return of sweater season, ask yourself whether your marketing content could stand to lose some extra flab as well. Here are some tips for helping your writing lose weight. I beg...
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Reynoldswriting.com Blog: Start the Presses! How to Write the Right Press Release
http://blog.reynoldswriting.com/2015/07/start-presses-how-to-write-right-press.html
All Things Writing and Marketing. Tuesday, July 14, 2015. How to Write the Right Press Release. So you want to take the business world by storm by calling attention to your products, services or achievements? Here are some things to keep in mind when crafting a press release for your company or organization. Follow the Inverted Pyramid. Top-loading the article with the most critical facts before moving on to supporting details and additional data of interest. It's also critical that you answer the "5...
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Reynoldswriting.com Blog: September 2014
http://blog.reynoldswriting.com/2014_09_01_archive.html
All Things Writing and Marketing. Tuesday, September 23, 2014. 4 Remedies for Rejuvenating Your Writing Mind. How do you get literary blood out that overworked turnip between your ears? It's a question we all have to contend with. Here are four suggestions that I've found helpful:. 2 Go for a walk. One final suggestion: Sometimes the best thing you can do for a creative project is add a second point of view. If you feel that it's time to get another writer on board, you know who to call! Hmm, now that I ...