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Richard Leslie - Creating Relevant Consumer Brands and Products

I utilize consumer anthropology, to uncover in-context human insight and then develop culturally relevant response systems for brand and product development.

http://www.richardleslie.com/

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CONTACTS AT RICHARDLESLIE.COM

Richard Leslie

688 Gl●●●●●●d Ave.

At●●ta , Georgia, 30312

UNITED STATES

1404●●●●8345
rl●●●●●●●@gmail.com

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Richard Leslie

688 Gl●●●●●●d Ave.

At●●ta , Georgia, 30312

UNITED STATES

1404●●●●8345
rl●●●●●●●@gmail.com

View this contact

Richard Leslie

688 Gl●●●●●●d Ave.

At●●ta , Georgia, 30312

UNITED STATES

1404●●●●8345
rl●●●●●●●@gmail.com

View this contact

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Richard Leslie - Creating Relevant Consumer Brands and Products | richardleslie.com Reviews

https://richardleslie.com

I utilize consumer anthropology, to uncover in-context human insight and then develop culturally relevant response systems for brand and product development.

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1

Richard Leslie Blog | RichardLeslie.com

http://richardleslie.com/blog

The Brand-Life Story is Critical in Branding. Category : Brand Strategy Development. Comments : 1 Comment. It would seem, that Branding, as one of the foremost weapons of capitalism, would be a fully developed creative science at this point in its history. It is truly astounding how many options and tools there are now available and consistantly utilized for extending brand experience and eliciting response and generating memorable experiences, and yet most brands still occupy a mainly 2 . What is a BBF?

2

Brand Strategy | RichardLeslie.com

http://richardleslie.com/brand-strategy

Acheiving relevance is often easier than maintaining it. Unlike their human partners, brands don’t have a finite lifespan. A brand’s lifespan is governed only by the responsibility and foresight of its stewards. It is this responsibility that rests on the shoulders of senior management of the great brands that have spanned entire human generations. After research has been conducted and insights developed, I help my clients create Culturally Relevant Response Systems for their brand. These systems are the...

3

Brand Strategy | RichardLeslie.com

http://richardleslie.com/brand

Acheiving relevance is often easier than maintaining it. Unlike their human partners, brands don’t have a finite lifespan. A brand’s lifespan is governed only by the responsibility and foresight of its stewards. It is this responsibility that rests on the shoulders of senior management of the great brands that have spanned entire human generations. After research has been conducted and insights developed, I help my clients create Culturally Relevant Response Systems for their brand. These systems are the...

4

Product Innovation | RichardLeslie.com

http://richardleslie.com/innovation

What came first, the chicken or the egg? The answer is neither or both. Regardless of the category, technology, automotive, heavy equipment, beverages, spirits, etc., truly resonant innovation is a risky proposition if the consumer is not involved early and continuously and in such a way that truly drives insight; e.g. the Consumer Proposition. Subscribe to the comments on this post. Subscribe To My Blog. Enter your email address:. Michael Perman - Senior Director, Global Marketing - Levi Strauss and Co.

5

The highest order of brand love: The BBF! | RichardLeslie.com

http://richardleslie.com/the-highest-order-of-brand-love-the-bbf

The highest order of brand love: The BBF! What is a BBF? It’s a Best Brand Friend. How Do We Create “Best Friend” Status between people and brands? The answer is at once simple and very complex. It’s ‘created’ when a brand develops a special relationship with the consumer that displays an understanding of their world and the opportunities and challenges they face on a daily basis. Subscribe to the comments on this post. Atlanta, Georgia 30312. Phone : 404.304.8345.

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Richard Leslie - Creating Relevant Consumer Brands and Products

Make Yourself At Home. Culturally relevant brands enjoy more frequency, larger margins and a greater survivability in negative business climates. Subscribe to the comments on this post. I’m Not Just A Phone. People personify the things they value in life. Whether it’s a beverage, an auto, or a favorite fast food drive-through, cultural value is rewarded with relationship status . Subscribe to the comments on this post. Subscribe to the comments on this post. Subscribe to the comments on this post. I util...

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