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Chances | Re-inventing by @rishad
https://rishadt.wordpress.com/2014/02/09/chances
Just another WordPress.com weblog. Four Feelings After Four Days On Magic Mountain. Why Nestlé’s “Share Your Goodness” is More Than Good →. February 9, 2014. This is a remembered summary ( I spoke without a script) of my remarks on Feb 6 2014 when accepting the Chicago Advertising Federation’s Silver Medal Award. It is not this chance that I would like to speak about but rather about the chances that people took and the chances people have given me over the years without which I would not be here. Then c...
About | Re-inventing by @rishad
https://rishadt.wordpress.com/about
Just another WordPress.com weblog. Rishad is Chief Strategist and member of the Directoire of Publicis Groupe,. The world’s third largest communication firm with 58,000 employees. Rishad also is the chairman of. The Tobaccowala Foundation,. A family foundation providing health, education and welfare help to the needy of India. Rishad was also the Chief Strategy and Innovation officer of VivaKi, a global leader in digital advertising solutions. 19 responses to “ About. February 23, 2010 at 4:12 pm. March ...
Why Nestlé’s “Share Your Goodness” is More Than Good | Re-inventing by @rishad
https://rishadt.wordpress.com/2014/04/23/873
Just another WordPress.com weblog. Too much math. Too little meaning. →. Why Nestlé’s “Share Your Goodness” is More Than Good. April 23, 2014. Nestlé has hit a nerve with its latest “Share Your Goodness” campaign. This series of heartwarming ads has emotionally resonated with millions of people in India, as well as a larger set of the global population via social/online media. The lessons are surprisingly less about digital technology and more about analog humanity. Human insights are key:. The core insi...
Five Lessons From The World Economic Forum Davos 2015 | Re-inventing by @rishad
https://rishadt.wordpress.com/2015/01/26/five-lessons-from-the-world-economic-forum-davos-2015
Just another WordPress.com weblog. Analog Feelings From a Carbon-Based Life Form Amidst a Digital Sea of Silicon Objects. Ten Career Lessons →. Five Lessons From The World Economic Forum Davos 2015. January 26, 2015. A Point of View Depends On Ones Perspective. The reality of how different speakers and panelists saw the world was highly dependent on the world they were experiencing. Two statistics that were shared from the stage illustrate the challenges facing Europe and the need for significant structu...
The Five Keys To Marketing | Re-inventing by @rishad
https://rishadt.wordpress.com/2012/01/02/the-five-keys-to-marketing-in-2012
Just another WordPress.com weblog. Good Meetings →. The Five Keys To Marketing. January 2, 2012. Here is a perspective on the five key arenas that marketers will grapple with:. In a world of Twitter, Facebook, Google and other social platforms, marketing. Will increasingly resemble political campaigns. Marketing to a New Mindset:. They are looking for authenticity, community, value, relevance and simplicity. Get great. Or you may be forced to get out. Open in both mindset and partnering. It is no surpris...
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Coke FIFA 2010 Longest Goal Celebration – Brett Malden aka "bmw"
http://www.brettmalden.com/portfolio/content/coke-fifa-2010-longest-goal-celebration
Brett Malden aka bmw. Executive Creative Director Design Innovation Experience. Coke FIFA 2010 Longest Goal Celebration. As an additional digital component for videogame fans, the EA SPORTS 2010 FIFA World Cup South Africa title featured Coca-Cola celebrations which could be unlocked through special codes from EA SPORTS and Coca-Cola channels in participating countries. After unlocking each celebration, fans could score a goal and use the controller to activate the celebrations. 2010 FIFA World Cup.
Ad Majorem: Spider Charts Are Just Wrong
http://admajoremblog.blogspot.com/2012/02/spider-charts-are-just-wrong.html
It's all Advertising. It's all changing. Stay ahead. Spider Charts Are Just Wrong. If you work in marketing or advertising, chances are you’ve seen a spider chart. These are supposed to impress upon us the vast number of consumer touchpoints reached by your IMC plan. Although actual arachnids have eight legs, most marketing spider charts have many more. The more the merrier! I call this spidermania. You can see some examples, here. Where did Spider Charts come from? In the days of. 1 You can’t guar...
Ad Majorem: Display Ads: the New Subliminal Advertising
http://admajoremblog.blogspot.com/2015/04/display-ads-new-subliminal-advertising.html
It's all Advertising. It's all changing. Stay ahead. Display Ads: the New Subliminal Advertising. In the days of Ye Olde Marketing. There was a belief in "subliminal advertising". The idea that TV commercials would be spliced with fleeting images, usually sexual, to overpower your psyche and make you buy something you didn't need. Although the science behind subliminal stimuli. Is interesting, it's never really been used in advertising and we have no. Online Display is the New Subliminal Advertising.
Ad Majorem: "DON'T Follow Us on Twitter"
http://admajoremblog.blogspot.com/2012/08/dont-follow-us-on-twitter.html
It's all Advertising. It's all changing. Stay ahead. DON'T Follow Us on Twitter". Old Media meets New Media. You see it everywhere. Advertisers invite you to "Follow us on Twitter". It’s all too easy to add this short message to traditional ad executions. The problem is that Twitter in this way is treated as a mass medium just like the ads themselves. They might as well say “Follow us on Twitter so we can send you more messages just like this one.”. Or: This is a lead generator! The point is, you’v...
Ad Majorem: What is Ad Majorem?
http://admajoremblog.blogspot.com/2009/09/what-is-ad-majorem.html
It's all Advertising. It's all changing. Stay ahead. What is Ad Majorem? Thank you for visiting my blog, Ad Majorem. It’s a view from within a large agency. And how an executive there embraces the changes and challenges of modern marketing and advertising. The title, Ad Majorem, is part of a familiar Latin phrase. The “ad” in Ad Majorem means. In these channels allows me to provide a perspective that is part specialist, part generalist. There is much talk that large ad agencies are in trouble today, in p...
Ad Majorem: The State of TV Advertising Now That the Super Bowl Is Over
http://admajoremblog.blogspot.com/2015/02/the-state-of-tv-advertising-now-that.html
It's all Advertising. It's all changing. Stay ahead. The State of TV Advertising Now That the Super Bowl Is Over. On Sunday, millions of people watched 4-1/2 hours of Live TV. Today, millions of people will do the same. As covered in my previous post. Despite the popular reporting that TV is Dead, the medium is actually alive, well — and changing. Live TV viewing is holding steady at 4-1/2 hours per day. Much of that viewing happens on an actual TV. In the same way this blog says "it's all advertising".
Ad Majorem: October 2014
http://admajoremblog.blogspot.com/2014_10_01_archive.html
It's all Advertising. It's all changing. Stay ahead. Mobile Devices Are a Way for Consumers to Reach Brands - Not for Brands to Reach Consumers. Here's something advertisers and agencies seem slow to understand:. Mobile devices are not a way for brands to reach consumers; they're a way for consumers to reach brands. But the smartphone is wonderful tool for consumers to invade your. So why not invite them? Use Mobile to Invite Customers and Prospects. Which also sums up why I avoid them. At the other end ...
Ad Majorem: Ad Spending: Pixels are Up, Ink & Paper are Down
http://admajoremblog.blogspot.com/2015/03/ad-spending-pixels-are-up-ink-paper-are.html
It's all Advertising. It's all changing. Stay ahead. Ad Spending: Pixels are Up, Ink and Paper are Down. US ad spending went up slightly in 2014 because pixels increased more than ink and paper declined. That's my analysis of fresh data from Kantar Media. Summarized in this chart:. The pixels were TV ( 5.5%) and Internet Display ( 0.9%). Representing ink and paper were Magazines (-5.1%), Newspapers (-10%), Outdoor (-0.2%) and FSIs (-2.8%). Radio was also down -3.9%. Two Questions to Think About. The vast...
Ad Majorem: November 2014
http://admajoremblog.blogspot.com/2014_11_01_archive.html
It's all Advertising. It's all changing. Stay ahead. Automatic Advertising: We Take Spotomate for a Test Drive. Software can make your 30-second TV commercial. You knew this would happen. Not just because technology makes the software possible. But because newly-available media makes it necessary. There's the first screen (TV), second screen (computer), third screen (mobile), fourth screen (digital signage) and all of them are hungry for content - and advertising. So why not video advertising creative?
The Three Types of Digital Disruption | Wandering Strategist
https://wanderingstrategist.com/2013/11/19/the-three-types-of-digital-disruption
Observations on the practical arts of strategy development, innovation, and getting stuff done in complex organizations. The Three Types of Digital Disruption. November 19, 2013. Middot; by timperlstein. Image by Jan Smith (jemasmith) via Flickr ( CC by 2.0 license. Type 1: Transformation of Market Demand. The most profound industry-level transformation occurs when digital technology changes basic patterns and levels of demand for a product or service. The obvious example is media. A similar shift is hap...
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Rishad Mateen & Company
Rishad Mateen and Company, the exporters of fresh fruits and vegetables from Pakistan take pride in describing briefly the success story of their organization even since its inception in 1996. Our company collects and distributes products through experienced post harvest faculties owned. The focus of these operations is efficiency, price, competitiveness and Quality.
rishadmistri.com
Robert Miller Gallery / the RASA. The RASA 1.0. VIDEO / Ingrid / Paris. VIDEO / Mistri / Misrach. VIDEO / Maya / Paris. MUSIC* / Fendi / Elle w Alexei Hay. VIDEO /June / July / 2015. VIDEO / June / July / 2015 / Women. VIDEO / Wake / 2015. Tribeca Film Festival / 2013.
Rishad Patel
What's on your mind? User interface design, branding, creative strategy, startup guy. Design Singapore, SG. Founder, principal designer at T. Rex Design. We work with businesses to make really good web, mobile, identity, social and editorial experiences. Co-founder, creative director of JidoBox, a Singapore-based startup. JidoBox is a simple, beautiful accounting app for small businesses. Coming soon. Aug 2012 - Present. Co-founder, Creative Director / Givatude, Inc. Co-founder of Givatude, an iOS giftin...
Rishadragon (Jessica) - DeviantArt
Window.devicePixelRatio*screen.width 'x' window.devicePixelRatio*screen.height) :(screen.width 'x' screen.height) ; this.removeAttribute('onclick')" class="mi". Window.devicePixelRatio*screen.width 'x' window.devicePixelRatio*screen.height) :(screen.width 'x' screen.height) ; this.removeAttribute('onclick')". Join DeviantArt for FREE. Forgot Password or Username? I'm done waiting. Deviant for 6 Years. This deviant's activity is hidden. Deviant since Mar 13, 2010. I'm done waiting. Why," you ask? This Ros...
Re-inventing by @rishad | Just another WordPress.com weblog
Just another WordPress.com weblog. April 18, 2015. Often when asked for career advice from students coming out of school or individuals early in their own careers here is what I share. A The First Decade. 1 Find the least sucky job you can. Early on in your career your initial assignments being those of the starter variety will be filled with a certain rote drudgery as you being the lowest of the low will be delegated work that no one wants to do themselves. 2 The Trend is your Friend:. Have a distinct a...
Rishad Tobaccowala
Green kayak on green river . Outside my office little green kayaks on a greenish river. Technology is the slingshot that allows David like start ups to topple Goliath like incumbents. How Chicago reversed the course of its river is less shocking than why:. Jon Stewart and ‘The Daily Show’: A Behind-the-Scenes Look at 9 Essential Moments. A great overview with links to some of the best Indian You Tube acts. Really fun! Glass Water Shadow Chicago. Glass water. Chicago . Head of product of Twitter. Apple ha...
Rishad Was Here, Wasn't He?
Rishad Was Here, Wasn't He? Hello Welcome to my personal blog. Enjoy! Tuesday, April 24, 2007. The Story Of Mr. Yes and Mr. No (Part 6). This is the sixth part of the story, this one is called :. Look At Those Trembling Little Pencils, Mr. No ". Manusia pada dasarnya tidak dapat mengetahui kapan ajal akan menjemput mereka, bisa hari ini, bisa esok hari, bisa juga 1000 tahun lagi. Namun entah mengapa aku merasa bisa merasakan kapan ajal akan menjemputku. Kapankah itu? Ngapain lo di sini? Aku tak percaya i...
rishae01
Rabu, 04 Maret 2009. UPAYA PENGEMBANGAN/ KIAT MENG-UPGRADE SEKRETARIS PROFESIONAL. 1 Latar Belakang Permasalahan. Di zaman ekonomi global dengan tingkat teknologi tinggi, para esekutif menjadi tergantung pada dukungan staf-nya untuk mengontrol sisitem yang baru. Sedangkan kondisi dari para pelaku bisnis adalah menghadapi bebagai tantangan dan berada dalam lingkungan yang serba bersaing. Kondisi demikian membuat para pimpinan perusahaan membutuhkan jasa sekretaris yang lebih handal dan profesional. Dalam ...
Risha, | Risha Fabric Handmade Handbags, Womens Hand Bags, Scarves, Stoles, Fashion Accessories and More
Add me to Mailing List. We are manufacturers and exporters of exclusive range of Handbags. That are manufactured from premium organic fabric as per the latest trends and fashion. Known for their long lasting and cost effective features, we offer these bags in various designs, patterns and colour combinations.
Thorny path...
Upgrade to paid account! Дневник рок-виолончелистки и будущего контрабасиста Иры Львовой. Cello rock quartet Vespercellos в жж. Сайт группы Тут как туТ. Дневник рок-виолончелистки и будущего контрабасиста Иры Львовой. Видеоотчеты с моих концертов. Информацию о музыкально-поэтических квартирниках. Пленочные фотоотчеты о моих поездках в Питер. А так же просто путешествия. И все это немножко приправленно жизненными эмоциями). Более подробная информация обо мне http:/ rishafox.livejournal.com/pro. Спасибо ht...
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