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Riten Bhatia: SEO, PPC and Web Analytics

Riten Bhatia: SEO, PPC and Web Analytics. Saturday 18 August 2012. Why are there discrepancies between Adwords and GA data? When you've finished integrating Google Adwords with Google Analytics, you will notice that the number of Clicks reported by Adwords does not always result into Visits. In simpler words the Clicks do not match Visits metrics. You will notice similar data like the below screenshot. Now coming to Cookies. Invalid clicks is another point for data discrepancy. Invalid clicks may als...

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Riten Bhatia: SEO, PPC and Web Analytics. Saturday 18 August 2012. Why are there discrepancies between Adwords and GA data? When you've finished integrating Google Adwords with Google Analytics, you will notice that the number of Clicks reported by Adwords does not always result into Visits. In simpler words the Clicks do not match Visits metrics. You will notice similar data like the below screenshot. Now coming to Cookies. Invalid clicks is another point for data discrepancy. Invalid clicks may als...
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Riten Bhatia: SEO, PPC and Web Analytics | ritenbhatia.blogspot.com Reviews

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Riten Bhatia: SEO, PPC and Web Analytics. Saturday 18 August 2012. Why are there discrepancies between Adwords and GA data? When you've finished integrating Google Adwords with Google Analytics, you will notice that the number of Clicks reported by Adwords does not always result into Visits. In simpler words the Clicks do not match Visits metrics. You will notice similar data like the below screenshot. Now coming to Cookies. Invalid clicks is another point for data discrepancy. Invalid clicks may als...

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Riten Bhatia: SEO, PPC and Web Analytics: October 2011

http://ritenbhatia.blogspot.com/2011_10_01_archive.html

Riten Bhatia: SEO, PPC and Web Analytics. Sunday 30 October 2011. Understanding Customer Behavior through PPC data. Always focus on customer behavior rather than aggregate metrics. You can do some cool PPC analysis by applying that principle. OK, let's find out whether we see the same behavior with traffic from other sources. Below figure shows the report for Direct Traffic. Why don't they behave like normal people. In this case, the travel website took this data and reviewed the landing pages for its PP...

2

Riten Bhatia: SEO, PPC and Web Analytics: November 2011

http://ritenbhatia.blogspot.com/2011_11_01_archive.html

Riten Bhatia: SEO, PPC and Web Analytics. Wednesday 9 November 2011. Why Brands should have profiles on Google Plus? Just want to make you aware about news from Search world, and present key highlights from post written by Google Senior VP of Engineering - Vic Gundotra. Why key brands should have profiles on Google Plus:. 1 To own at least one more postition on Google Search Shelf and be when she/he is looking for us. 2 To test all new features presented by Google. Links to this post. Riten specializes i...

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Riten Bhatia: SEO, PPC and Web Analytics: Why is SEO important for companies like P&G?

http://ritenbhatia.blogspot.com/2011/10/why-is-seo-important-for-companies-like.html

Riten Bhatia: SEO, PPC and Web Analytics. Sunday 9 October 2011. Why is SEO important for companies like P&G? A friend and colleague recently asked me why SEO is important. I sent him to a series of articles I recently wrote that starts with the basics of “What is SEO“. When a consumer decides to purchase a product there is a typical purchase cycle (see diagram). Creative types of media are intrusive, meaning the advertising is not user initiated. Common types of creative media would be:. Directive types...

4

Riten Bhatia: SEO, PPC and Web Analytics: January 2012

http://ritenbhatia.blogspot.com/2012_01_01_archive.html

Riten Bhatia: SEO, PPC and Web Analytics. Saturday 14 January 2012. What is a Click Density Analysis report? Also known as 'In-Page Analytics' reporting). The In-Page Analytics report shows the number of clicks on each link on a page. Information such as Revenue from clicks on a link, Goal Conversions, and so. Report shows % Page Views, Time on Page, Time to the Page, % Exits. To the page. In a nutshell, it's everything you would ever want to know to judge the performance of a page. When you look at the.

5

Riten Bhatia: SEO, PPC and Web Analytics: Understanding Customer Behavior through PPC data

http://ritenbhatia.blogspot.com/2011/10/understanding-customer-behavior-through.html

Riten Bhatia: SEO, PPC and Web Analytics. Sunday 30 October 2011. Understanding Customer Behavior through PPC data. Always focus on customer behavior rather than aggregate metrics. You can do some cool PPC analysis by applying that principle. OK, let's find out whether we see the same behavior with traffic from other sources. Below figure shows the report for Direct Traffic. Why don't they behave like normal people. In this case, the travel website took this data and reviewed the landing pages for its PP...

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Riten Bhatia: SEO, PPC and Web Analytics

Riten Bhatia: SEO, PPC and Web Analytics. Saturday 18 August 2012. Why are there discrepancies between Adwords and GA data? When you've finished integrating Google Adwords with Google Analytics, you will notice that the number of Clicks reported by Adwords does not always result into Visits. In simpler words the Clicks do not match Visits metrics. You will notice similar data like the below screenshot. Now coming to Cookies. Invalid clicks is another point for data discrepancy. Invalid clicks may als...

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Ritendra Datta, Ph.D. Mdash;———————-. I currently work at Google. Working to make the shopping-related search experience better. Before that, in February 2009, I completed my Ph.D. in Computer Science and Engineering. I was advised by Prof. James Z. Wang. And Prof. Jia Li. Even earlier, I finished a Bachelor of Engineering degree from the Bengal Engineering and Science University, Shibpur. Please feel free to contact me at ritendra [DOT] datta [AT] gmail. Program Committee Member of ACM Multimedia 2013.