mandarkoolkarni.blogspot.com
A Refreshing break: May 2012
http://mandarkoolkarni.blogspot.com/2012_05_01_archive.html
Sunday, May 20, 2012. Pepsi ropes in Mamata Banerjee as its brand ambassador. Hours after West Bengal Chief Minister Mamata Banerjee announced her plans. To paint Kolkata blue to celebrate her one year in power, Soft Drink giant Pepsi has shaken the ad world by signing the Chief Minister as its next brand ambassador. With the end of IPL round the corner and thus the risk of cricketers. Unconfirmed sources have pointed out that Pepsi may move back to its old tagline with a minor modification while featuri...
mandarkoolkarni.blogspot.com
A Refreshing break: March 2010
http://mandarkoolkarni.blogspot.com/2010_03_01_archive.html
Saturday, March 13, 2010. A jury in front. Questions. His nervous answers. More questions. Finally Kabir pleaded guilty. He had managed to keep slipping away nicely for a few years since he had got trapped into this field. But now all the evidence was against him. And as expected, they sentenced him to jail. It sounded scary. But then, somehow he couldn’t help feel a bit excited! From conning the common man on the street to duping governments! Soon rumours started doing the rounds in the cells. The p...
mandarkoolkarni.blogspot.com
A Refreshing break: March 2011
http://mandarkoolkarni.blogspot.com/2011_03_01_archive.html
Saturday, March 26, 2011. Marketing in Product UI. Just got myself a Tata Photon . Was rather surprised when I saw the Interface for the first time. Here's a screenie of how it looks. The two images on the left and right turn out to be hyperlinks to this page. Which keeps giving me a 'Connection Timed Out'! And if you still insist on inserting your ad images in your own product UI, then please put high resolution images so that at least the text is legible :P. Links to this post. Friday, March 25, 2011.
mandarkoolkarni.blogspot.com
A Refreshing break: Piggybacking on competitors' ad spends [Marketing vs Sales]
http://mandarkoolkarni.blogspot.com/2011/09/piggybacking-on-competitors-ad-spends.html
Friday, September 9, 2011. Piggybacking on competitors' ad spends [Marketing vs Sales]. I saw the Quikr ad. That shows a girl who sells her mobile before the ball that she throws up in the air falls back into her hand. And I saw the OLX ad. That claims "Yahan sab kuch bikta hai" [" Anything can get sold here. Which shows two guys managing to convince their father to sell his old desktop as they already had a buyer through OLX. And I decided to give these sites a try! The classifieds portals need the peop...
mandarkoolkarni.blogspot.com
A Refreshing break: Idea 3G targets afterlife market – makes life more difficult for UPA
http://mandarkoolkarni.blogspot.com/2012/04/idea-3g-targets-afterlife-market-makes.html
Friday, April 6, 2012. Idea 3G targets afterlife market – makes life more difficult for UPA. Idea 3G has caused further commotion in the UPA government with its new ad campaign. In which it gives clear indications of targeting the as yet untapped afterlife market. The opposition was quick to react to the ads, demanding an explanation from the government about how the afterlife spectrum was allocated. We only see Abhishek Bachchan promoting this afterlife network, but what about Ranbir Kapoor? When contac...
mandarkoolkarni.blogspot.com
A Refreshing break: Pepsi ropes in Mamata Banerjee as its brand ambassador
http://mandarkoolkarni.blogspot.com/2012/05/pepsi-ropes-in-mamata-banerjee-as-its.html
Sunday, May 20, 2012. Pepsi ropes in Mamata Banerjee as its brand ambassador. Hours after West Bengal Chief Minister Mamata Banerjee announced her plans. To paint Kolkata blue to celebrate her one year in power, Soft Drink giant Pepsi has shaken the ad world by signing the Chief Minister as its next brand ambassador. With the end of IPL round the corner and thus the risk of cricketers. Unconfirmed sources have pointed out that Pepsi may move back to its old tagline with a minor modification while featuri...
mandarkoolkarni.blogspot.com
A Refreshing break: Does 'Google Plus' imply a 'Facebook Minus'?
http://mandarkoolkarni.blogspot.com/2011/07/does-google-plus-imply-facebook-minus.html
Sunday, July 10, 2011. Does 'Google Plus' imply a 'Facebook Minus'? Some quick (and dirty! Google was publicly launched on 28th June 2011. It started off with limited invites, and today (close to 2 weeks after the launch), almost everyone has one. Thus this is a right time to do some analysis as enough people have given Google a whirl by now. Attribute the rest of the increase (5.76% or 9 Billion USD) to the perceived increase in value created by Google Plus! 9 Billion USD is HUGE! Feature launch in the ...
mandarkoolkarni.blogspot.com
A Refreshing break: June 2011
http://mandarkoolkarni.blogspot.com/2011_06_01_archive.html
Saturday, June 11, 2011. Bumped [by the King of 'Goon' Times]. She looked towards left and then to the right for help, but both the counters seemed to be too busy (and it didn't seem like they had got any such E-mail). I heaved a sigh of relief when she finally printed the boarding pass. But as it turned out, the relief turned into outright disbelief, when she looked at the boarding pass, frowned, tore it and threw the pieces in the dustbin! I protested. "How is this even possible! I have a valid ticket!
mandarkoolkarni.blogspot.com
A Refreshing break: November 2011
http://mandarkoolkarni.blogspot.com/2011_11_01_archive.html
Sunday, November 27, 2011. Government reveals reforms agenda, mulls over FDI in corruption [#satire]. Continuing with its stance on economic reforms, the Government of India is on course for taking a revolutionary step which will officially allow FDI in corruption. The Finance Minister, in an exclusive interview with our correspondent, disclosed the Government’s intention. And will we get that in Rupees or Dollars? 8221; asked an opposition party MP, on condition of anonymity. Meanwhile, Credit Rating ag...
mandarkoolkarni.blogspot.com
A Refreshing break: April 2010
http://mandarkoolkarni.blogspot.com/2010_04_01_archive.html
Saturday, April 10, 2010. Stay humble, (and) stay bullish! Have written this as a guest post for Stratessence. 183; Don’t let early success get into your head! During the first couple of months of launch you are bound to see very promising looking registrations/usage numbers. But understand that a big part of this is purely due to the affection of your family and friends, as well as the novelty factor attached to any new ‘cool’ looking business plan! 183; Launch only when ready, even if it takes time!
