robsidney.blogspot.com

Rob Sidney

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Tuesday, June 28, 2011. Voices of angels •. It's the same old song . but she makes it sound. Vocalist Benita Arterberry and producer. A solo overdub to a LITE FM jingle. Spending the week at TM Studios. In Dallas, producing (well, watching the production of) a new custom jingle package for 101.5 LITE FM. Some of LITE's previous material lives on for other stations to consider on TM's Jingles site. And soloist Benita Arterberry.

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Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Tuesday, June 28, 2011. Voices of angels •. It's the same old song . but she makes it sound. Vocalist Benita Arterberry and producer. A solo overdub to a LITE FM jingle. Spending the week at TM Studios. In Dallas, producing (well, watching the production of) a new custom jingle package for 101.5 LITE FM. Some of LITE's previous material lives on for other stations to consider on TM's Jingles site. And soloist Benita Arterberry.

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Rob Sidney | robsidney.blogspot.com Reviews

https://robsidney.blogspot.com

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Tuesday, June 28, 2011. Voices of angels •. It's the same old song . but she makes it sound. Vocalist Benita Arterberry and producer. A solo overdub to a LITE FM jingle. Spending the week at TM Studios. In Dallas, producing (well, watching the production of) a new custom jingle package for 101.5 LITE FM. Some of LITE's previous material lives on for other stations to consider on TM's Jingles site. And soloist Benita Arterberry.

INTERNAL PAGES

robsidney.blogspot.com

1

Rob Sidney: resume •••

http://www.robsidney.blogspot.com/p/resume.html

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Audience perceptual and focus-group research, commercial copywriting, telemarketing and direct-mail campaigns, and graphic design, layout and production for print, video and web applications. Trained by Creative Resources as an idea-generation facilitator; participant in each of the 18 annual Dan O'Day PD Grad School workshops. Director of Programming and Operations. Successfully retargeted heritage MOR property to adult contempo...

2

Rob Sidney: philosophy •••

http://www.robsidney.blogspot.com/p/philosophy.html

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. To compete, a radio station must occupy a singular position in the mind of the Listener. For a radio station to. The Listener must realize one clear benefit. 5 Steps to Posturing the Station for Success. Identify a narrow ‘laser-target’ audience for the service. Develop a complete lifestyle model of the individual Listener. Establish a comprehensive plan for creating content unerringly aimed at this target. As imperative as ident...

3

Rob Sidney: voices of angels •••

http://www.robsidney.blogspot.com/2011/06/voices-of-angels.html

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Tuesday, June 28, 2011. Voices of angels •. It's the same old song . but she makes it sound. Vocalist Benita Arterberry and producer. A solo overdub to a LITE FM jingle. Spending the week at TM Studios. In Dallas, producing (well, watching the production of) a new custom jingle package for 101.5 LITE FM. Some of LITE's previous material lives on for other stations to consider on TM's Jingles site. And soloist Benita Arterberry.

4

Rob Sidney: June 2011

http://www.robsidney.blogspot.com/2011_06_01_archive.html

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Tuesday, June 28, 2011. Voices of angels •. It's the same old song . but she makes it sound. Vocalist Benita Arterberry and producer. A solo overdub to a LITE FM jingle. Spending the week at TM Studios. In Dallas, producing (well, watching the production of) a new custom jingle package for 101.5 LITE FM. Some of LITE's previous material lives on for other stations to consider on TM's Jingles site. And soloist Benita Arterberry.

5

Rob Sidney: radio guy •••

http://www.robsidney.blogspot.com/p/radio-guy.html

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Radio guy •. Rob in the studios of WXLO,. Northwestern University, 1984. Hey it ain't brain surgery.'. Nope It’s radio. The primal, all-consuming passion of my life. And ever since I got my first taste of rock ‘n’ roll radio at age 15 in the dank, decrepit studios of WLPL Baltimore (right under the Cottman Transmission Shop), I knew this is where I had to be. WSBA-TV • York, Pa. Brahms-Gerber Advertising • Baltimore, Md. Douglas ...

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Rob Sidney

Home •••. Radio guy •••. Resume •••. Philosophy •••. Audio •••. Design •••. Tuesday, June 28, 2011. Voices of angels •. It's the same old song . but she makes it sound. Vocalist Benita Arterberry and producer. A solo overdub to a LITE FM jingle. Spending the week at TM Studios. In Dallas, producing (well, watching the production of) a new custom jingle package for 101.5 LITE FM. Some of LITE's previous material lives on for other stations to consider on TM's Jingles site. And soloist Benita Arterberry.

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