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ROB SORGINI | Brand Experience Producer

Brand Experience Producer (by Rob Sorgini)

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ROB SORGINI | Brand Experience Producer | robsorgini.wordpress.com Reviews
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ROB SORGINI | Brand Experience Producer | robsorgini.wordpress.com Reviews

https://robsorgini.wordpress.com

Brand Experience Producer (by Rob Sorgini)

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Understanding comes after Experience | ROB SORGINI

https://robsorgini.wordpress.com/2010/01/19/29

Message in the Music – Chester French and Diddy. Emotional Storytelling →. Understanding comes after Experience. January 19, 2010. I am a competitor. I fight for things I want. I was raised to be a competitor…. A gladiator if you will. A modern day Markus Aurelius…. yes! That describes my spirit perfectly. That may be a bit of a stretch; nevertheless i will continue. 8230;… why was I fighting this? All these thoughts ran through my mind…. Trip to the Superbowl? The suspense was killing me! I opened up th...

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Message in the Music – Chester French and Diddy | ROB SORGINI

https://robsorgini.wordpress.com/2009/04/09/message-in-the-music

Understanding comes after Experience →. Message in the Music – Chester French and Diddy. April 9, 2009. 8216;Don’t keep me out of this bar….I’m a Ciroc Star’. This is the first line of what i am forced to call Diddy’s latest venture…. his core positioning of the Diddy brand as an aspirational lifestyle brand. I enjoy music; especially new music. About a year ago, i came across a band called Chester French. Sean Combs meet Chester French. Chester French meet Sean Combs. Was a voice over directing people t...

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Emotional Storytelling | ROB SORGINI

https://robsorgini.wordpress.com/2010/04/02/emotional-storytelling

Understanding comes after Experience. April 2, 2010. Brands are built around stories, and stories of identity who we are, where we’ve come from are the most effective stories of all. This is a powerful way to bring them to life. In psychology, there’s a saying: ‘People who like you tend to be like you.’ In other words, their values, beliefs and ideas are similar to your own, which leads to a natural bonding. Not once, did you hear about product attributes; quality of material, style of the gear etc&#8230...

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ROB SORGINI | Brand Experience Producer

April 2, 2010. Brands are built around stories, and stories of identity who we are, where we’ve come from are the most effective stories of all. This is a powerful way to bring them to life. In psychology, there’s a saying: ‘People who like you tend to be like you.’ In other words, their values, beliefs and ideas are similar to your own, which leads to a natural bonding. Not once, did you hear about product attributes; quality of material, style of the gear etc…. This was an exercise in driving...It was ...

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