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Kevin McTigue
5431●●●● ave
Down●●●●rove , Illinois, 60515
UNITED STATES
View this contact
Kevin McTigue
5431●●●● ave
Down●●●●rove , Illinois, 60515
UNITED STATES
View this contact
Kevin McTigue
5431●●●● ave
Down●●●●rove , Illinois, 60515
UNITED STATES
View this contact
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Marketing 430 - McTigue. Kevin McTigue (Section 72). This course is intended to introduce you to the essentials of marketing: how firms and consumers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. Specifically, the course goals are:. To define the strategic role of marketing in the firm. To introduce students to the key elements of marketing analysis. There are three main components of this course:. As noted above, teamwork is an essential...
Syllabus
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Marketing 430 - McTigue. Class Schedule and Assignments. Class 1 – Overview - April 2. Website: Read the course overview:. Relevant Readings: Course overview; Chapters 1, 2. Class 2 – Market Analysis - April 9. Case: Iridium Satellite Phone - When the Pioneer Fails. Why did Iridium fail? What where the key aspects of Iridium's strategy and tactics? Define the Iridium's value proposition to its customers, collaborators, and stakeholders. Who were Iridium’s competitors? Did they succeed or fail? Class 3 &#...
Case Templates
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Marketing 430 - McTigue. Final exam case template (available week 9). Please email your case memo to:. Please submit your memo as an attachment labeled as follows:. Section number] [group name] [case]. For example: 71 MarketingMavericks Calyx. Please enter your section number and group name in the Subject line of the email.
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Scroll down to launch. ACCELERATE business success by embracing changes within the healthcare markets, making a real difference for patients and investors. Discuss your business vision with us accelerate your success. For a confidential discussion and to find out why Rocket Science is the optimal strategy partner for biopharma, medical technology and healthcare services companies, contact us. Evolution in the healthcare market is accelerating. Technology is quickening research and innovation. Unlike trad...
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Marketing 430 - McTigue. Kevin McTigue (Section 72). This course is intended to introduce you to the essentials of marketing: how firms and consumers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. Specifically, the course goals are:. To define the strategic role of marketing in the firm. To introduce students to the key elements of marketing analysis. There are three main components of this course:. As noted above, teamwork is an essential...
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