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CONTACTS AT ROCKETSCIENCECONSULTING.COM

Kevin McTigue

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Kevin McTigue

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Kevin McTigue

5431●●●● ave

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UNITED STATES

312 ●●●●7502
ke●●●●●●●●●●●@yahoo.com

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1 main navigation
2 overview
3 schedule
4 case templates
5 quant assignment
6 home page
7 marketing management mkt430
8 course organization
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Marketing 430 - McTigue. Kevin McTigue (Section 72). This course is intended to introduce you to the essentials of marketing: how firms and consumers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. Specifically, the course goals are:. To define the strategic role of marketing in the firm. To introduce students to the key elements of marketing analysis. There are three main components of this course:. As noted above, teamwork is an essential...

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Syllabus

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Marketing 430 - McTigue. Class Schedule and Assignments. Class 1 – Overview - April 2. Website: Read the course overview:. Relevant Readings: Course overview; Chapters 1, 2. Class 2 – Market Analysis - April 9. Case: Iridium Satellite Phone - When the Pioneer Fails. Why did Iridium fail? What where the key aspects of Iridium's strategy and tactics? Define the Iridium's value proposition to its customers, collaborators, and stakeholders. Who were Iridium’s competitors? Did they succeed or fail? Class 3 &#...

3

Case Templates

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Marketing 430 - McTigue. Final exam case template (available week 9). Please email your case memo to:. Please submit your memo as an attachment labeled as follows:. Section number] [group name] [case]. For example: 71 MarketingMavericks Calyx. Please enter your section number and group name in the Subject line of the email.

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Marketing 430 - McTigue. Kevin McTigue (Section 72). This course is intended to introduce you to the essentials of marketing: how firms and consumers behave and what strategies and methods marketers can use to successfully operate in today's dynamic environment. Specifically, the course goals are:. To define the strategic role of marketing in the firm. To introduce students to the key elements of marketing analysis. There are three main components of this course:. As noted above, teamwork is an essential...

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