rocreate.com rocreate.com

ROCREATE.COM

RoCreate

Advertising isn’t Advertising anymore. Do not involve the usual suspects. Surround yourself with extraordinary characters that tell stories. Hire storytellers that traffic in integrated ideas. Who embrace the new normal and thrive, to create experiential, shareable, collaborative ideas. I’m Ro, and I tell stories with gusto. Adriana Lima, the World Cup and Kia convince teenage footballers, NASCAR watching bar patrons and man-cave jocks to become fútbol fans For one month, let’s all be fútbol fans. A full...

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CONTACTS AT ROCREATE.COM

rojelio cabral

1226 ●●●●●t st.

alh●●●bra , California, 91803

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rojelio cabral

1226 ●●●●●t st.

alh●●●bra , California, 91803

United States

917●●●871
ro●●●●●●●●●●●●@gmail.com

View this contact

rojelio cabral

1226 ●●●●●t st.

alh●●●bra , California, 91803

United States

917●●●871
ro●●●●●●●●●●●●@gmail.com

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RoCreate | rocreate.com Reviews
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Advertising isn’t Advertising anymore. Do not involve the usual suspects. Surround yourself with extraordinary characters that tell stories. Hire storytellers that traffic in integrated ideas. Who embrace the new normal and thrive, to create experiential, shareable, collaborative ideas. I’m Ro, and I tell stories with gusto. Adriana Lima, the World Cup and Kia convince teenage footballers, NASCAR watching bar patrons and man-cave jocks to become fútbol fans For one month, let’s all be fútbol fans. A full...
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1 portfolio
2 skills
3 resumé
4 rare creative
5 clients
6 now what
7 hint
8 work
9 advertising
10 experiential
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portfolio,skills,resumé,rare creative,clients,now what,hint,work,advertising,experiential,awards,street art,motion,art direction,outdoor,print,integrated,social,design,football vs fútbol,break glass,hotness,electric moyo,the eyewriter,redacted,daily,grit
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RoCreate | rocreate.com Reviews

https://rocreate.com

Advertising isn’t Advertising anymore. Do not involve the usual suspects. Surround yourself with extraordinary characters that tell stories. Hire storytellers that traffic in integrated ideas. Who embrace the new normal and thrive, to create experiential, shareable, collaborative ideas. I’m Ro, and I tell stories with gusto. Adriana Lima, the World Cup and Kia convince teenage footballers, NASCAR watching bar patrons and man-cave jocks to become fútbol fans For one month, let’s all be fútbol fans. A full...

INTERNAL PAGES

rocreate.com rocreate.com
1

RoCreate » Natural Forces

http://www.rocreate.com/portfolio/perrier-experiential

Client: Perrier, Spain. Perrier bottles and packaging were used as raw material to create sculptures that were installed in the hottest restaurants and bars in Barcelona. Including the fashionable Borne, hip Raval and ritzy Zona Alta neighborhoods. Perrier is naturally bubbly, not artificially carbonated. Each sculpture illustrated one of the five naturally occurring physical forces of this carbonation process Time, Gravity, Pressure, Force and Decomposition.

2

RoCreate » Vegas Novela & Realeza 2.0

http://www.rocreate.com/portfolio/las-vegas-new-york-hotel-casino-resort

Vegas Novela & Realeza 2.0. Client: New York New York Hotel and Monte Carlo Hotel, Las Vegas. Date: 2012 and 2013. In production. Will post soon. Web and Print campaigns for. New York New York Las Vegas Hotel and Casino. Monte Carlo Las Vegas Resort and Casino. En producción. Las comparto pronto. Camapañas Web y Gráfica para. New York New York Las Vegas Hotel and Casino. Monte Carlo Las Vegas Resort and Casino.

3

RoCreate » Football vs Fútbol

http://www.rocreate.com/portfolio/kia-world-cup-adriana-lima

Client: Kia Motors and FIFA World Cup. Beauty, charm and surprisingly few words albeit in a sultry accent go a long way in these spots. Adriana Lima and Kia during the FIFA World Cup entice English. Spanish language audiences (with a wink at Portuguese) with. Inclusive campaign for both General. For one month, let’s all be fútbol fans. I thoroughly enjoyed working on this campaign at David&Goliath I’m a fútbol fan, I love working on cars and Adriana Lima was icing on the chocolate cake!

4

RoCreate » The Letter A

http://www.rocreate.com/portfolio/letter-a-street-art

After 15 years of drawing A’s -pencil to paper, marker to metal, aerosol to wall- I turned to sculpting A’s and inserting them into the city environment. The recycled materials used in constructing the A’s were located in the vicinity of the installation site. These 3-D graffiti pieces were created for the second annual BAC! Barcelona Arte Contemporáneo, 2002. I show a close-up image and then a wider shot to show the context, whenever possible. Shown are eight pieces, from a series of thirty.

5

RoCreate » Break Glass

http://www.rocreate.com/portfolio/nissan-armada-break-glass

We positioned the Nissan Armada as the SUV for urban adventure by placing a full-size Armada inside a customized fire-engine red storage container, attaching an over-sized hammer and daring the public to “Break Glass In Case Of Adventure”. A set of cards labeled Adventure Survival Kit, designed with urban adventure driving tips using the Armada, were dispensed from the container. The integrated campaign, which included TV and Print, was high-impact and cost-effective.

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Advertising isn’t Advertising anymore. Do not involve the usual suspects. Surround yourself with extraordinary characters that tell stories. Hire storytellers that traffic in integrated ideas. Who embrace the new normal and thrive, to create experiential, shareable, collaborative ideas. I’m Ro, and I tell stories with gusto. Adriana Lima, the World Cup and Kia convince teenage footballers, NASCAR watching bar patrons and man-cave jocks to become fútbol fans For one month, let’s all be fútbol fans. A full...

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