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marketing research services from Roller Marketing Research, reseach design, qualitative and quantitative studies

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Roller Research - Home | rollerresearch.com Reviews
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marketing research services from Roller Marketing Research, reseach design, qualitative and quantitative studies
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1 research design review
2 testimonials/clients
3 credentials
4 services and expertise
5 focus group training
6 professional affiliations
7 global capabilities
8 publications
9 speaking engagements
10 contact rmr
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Roller Research - Home | rollerresearch.com Reviews

https://rollerresearch.com

marketing research services from Roller Marketing Research, reseach design, qualitative and quantitative studies

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1

Roller Research - Services

http://www.rollerresearch.com/services.html

Services and Professional Expertise. Margaret Roller's expertise in design, field selection and supervision, analysis, and reporting offers clients well-thought-out, customized research studies. Clients include primarily Fortune 500 companies and major not-for-profit organizations, with RMR providing satisfaction, new product/service, attitude and behavior, and usability research among consumers, business target groups, corporate employees, as well as volunteers and staff in the not-for-profit sector.

2

Roller Research - Training

http://www.rollerresearch.com/training.html

Our group thoroughly enjoyed the training. You made it fun, and everyone had positive things to say about our two days with you and what we learned.". Margaret Roller offers customized focus group training that is dedicated to satisfying each client's training needs. Rather than a one-size-fits-all approach, Margaret partners with the client to develop a training course that addresses the specific goals of the organization. Development of a moderator's guide. Group facilitation training, covering basic s...

3

Roller Research - Publications

http://www.rollerresearch.com/publications.html

Roller, Margaret R. 2016. Designing Research to Find Contradictions and Personal Meaning: From Research Design Review. Roller, Margaret R. 2016. Qualitative research design: Selected articles from Research Design Review. Roller, Margaret R., and Lavrakas, Paul J. (2015). Applied Qualitative Research Design: A Total Quality Framework Approach. New York: Guilford Press. Roller, Margaret R. 2015. Qualitative research design: Selected articles from Research Design Review. Monthly E-Newsletter, June. Roller, ...

4

Roller Research - Testimonials & Clients

http://www.rollerresearch.com/clients.html

You are an amazing consultant who goes beyond service delivery and who actually cares intensely about her work and its contribution to the larger good.". I just have to say what a pleasure it is to work with you. I am inspired by your professionalism and dedication.". Your report is well researched, contains fine synthesis and analysis, includes recommendations that are right on target, and provides lots of food for thought.". Thank you for your firm's outstanding effort in conducting our recent customer...

5

Roller Research - Affiliations

http://www.rollerresearch.com/affiliations.html

Margaret Roller believes in the value of collaborating with colleagues and contributing to the research needs of the community by way of her membership and involvement with the following organizations:. Call Us: 888.227.8999.

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researchdesignreview.com researchdesignreview.com

focus groups | Research Design Review

https://researchdesignreview.com/category/focus-groups

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. Using a Design Display to Guide Qualitative Research Design. By expanding the display and allowing it to guide the design process, the qualitative researcher can efficiently develop qualitative studies that build on past successes and result in useful outcomes. Supportive Care in Cancer. 8), 1227 1238. 1), 13 23. 5), 617 627. Click to share on Reddit (Opens in new window). Posted in Best Practices.

researchdesignreview.com researchdesignreview.com

why | Research Design Review

https://researchdesignreview.com/tag/why

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. Beyond the Behavior-plus- why Approach: Personal Meaning as Insight. But researchers have come to appreciate that behavior is not enough. It is not enough to simply ask about past behavior, observe current behavior, or capture in-the-moment experiences via mobile. Behavior only tells part of a person’s story and, so, researchers passionately beef-up their research designs to include why focus...Click...

researchdesignreview.com researchdesignreview.com

Ask Someone a Question, You’ll Get an Answer | Research Design Review

https://researchdesignreview.com/2010/04/30/ask-someone-a-question-youll-get-an-answer

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. Ask Someone a Question, You’ll Get an Answer. Make a response that approximates reality. Having said that, I would contend that it is more likely that the respondent will simply drop out of the survey or do exactly what I did that is, pick an answer option based on no truth (in my case, I chose a neutral response) and move on. How neutral is that? Click to share on Reddit (Opens in new window). April...

researchrockstar.com researchrockstar.com

Ideas for a Survey Grading Site | Research Rockstar LLC

http://www.researchrockstar.com/ideas-for-a-survey-grading-site

Speaking & publications. Ideas for a Survey Grading Site. Aug 5, 2010. I saw some great interest this morning in the idea of a survey grading site. Inspired by yet another awful. Questionnaire design (one that had been sent to the market research community itself, ironically), I threw out the idea half-joking. I was thrilled to see responses to the idea from great tweeps like @MDMktingSource @conversition @MargaretRoller. Could this crazy idea have legs? What do you think? Could we get a sponsor for it?

researchdesignreview.com researchdesignreview.com

accuracy | Research Design Review

https://researchdesignreview.com/tag/accuracy

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. The Recipe for Quality Outcomes in Qualitative Research Includes a Healthy Dose of Consistency. The impact of bias (in various forms) on research outcomes is well-documented. In. Alone, there are many articles related to this issue; bias in the world of both quantitative such as Ask Someone a Question, You’ll Get an Answer. Social Desirability Bias in Online. Share on Facebook (Opens in new window).

researchdesignreview.com researchdesignreview.com

context | Research Design Review

https://researchdesignreview.com/tag/context-2

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. There are 10 unique attributes associated with qualitative research. These were discussed briefly in an article posted in this blog back in 2013. Click to share on Reddit (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on LinkedIn (Opens in new window). Share on Facebook (Opens in new window). Click to share on Google (Opens in new window). July 30, 2016. A rece...

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reflexivity | Research Design Review

https://researchdesignreview.com/tag/reflexivity-2

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. Facilitating Reflexivity in Observational Research: The Observation Guide & Grid. Not unlike the outlines interviewers and moderators use to help steer the course of their in-depth interviews and group discussions, the observation guide. As an adjunct to the observation guide, it is recom. Mended that ethnographic researchers also utilize an observation grid. Roller and Lavrakas, 2015. Click to share...

researchdesignreview.com researchdesignreview.com

guide development | Research Design Review

https://researchdesignreview.com/tag/guide-development-2

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. Interview Guide Development: A 4-Stage Funnel Approach. In-depth interviewers and focus group moderators typically work from an outline of relevant topics and questions that guides them through the interview or discussion. The. Guide is intended to be just that, a. Click to share on Reddit (Opens in new window). Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window).

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Beyond the Behavior-plus-“why” Approach: Personal Meaning as Insight | Research Design Review

https://researchdesignreview.com/2015/07/30/beyond-the-behavior-plus-why-approach-personal-meaning-as-insight

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. Beyond the Behavior-plus- why Approach: Personal Meaning as Insight. But researchers have come to appreciate that behavior is not enough. It is not enough to simply ask about past behavior, observe current behavior, or capture in-the-moment experiences via mobile. Behavior only tells part of a person’s story and, so, researchers passionately beef-up their research designs to include why focus...Beyon...

researchdesignreview.com researchdesignreview.com

in-depth interviewing | Research Design Review

https://researchdesignreview.com/tag/in-depth-interviewing

A Discussion of Qualitative and Quantitative Research Design Issues. Applied Qualitative Research Design. Applying a Quality Framework to the In-depth Interview Method. Click to share on Reddit (Opens in new window). Click to share on Twitter (Opens in new window). Click to share on LinkedIn (Opens in new window). Share on Facebook (Opens in new window). Click to share on Google (Opens in new window). Click to share on Tumblr (Opens in new window). Click to email (Opens in new window). August 11, 2016.

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Roller Research - Home

Roller Marketing Research specializes in qualitative and quantitative research design, implementation, analysis, and delivering useful, actionable findings. Margaret R. Roller emphasizes high-quality research through a thorough understanding of research design and analysis as well as working one-on-one with each client. Is Margaret Roller's blog devoted to qualitative and quantitative research design issues. Published January 2015 from Guilford Press. Call Us: 888.227.8999.

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