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Mobile Video Advertising – Better With MRAID+VPAID | Rollmob | Video Ad Units | Programmatic Video
http://rollmob.com/mobile-video-advertising-better-with-mraidvpaid
Mobile Video Advertising Better With MRAID VPAID. Mobile video advertising is growing more rapidly than any other digital ad format. And yet advertisers running mobile video ad campaigns are increasingly frustrated by the lack of available scale and reach, as well as the frequent technical and reporting headaches that often beset otherwise great mobile ad executions. With the release of the Video Addendum, ad creators will be able to leverage the VPAID event framework to generate standardized video impre...
The Changing Anatomy of a TV Viewer (infographic) | Rollmob | Video Ad Units | Programmatic Video
http://rollmob.com/the-changing-anatomy-of-a-tv-viewer-infographic
The Changing Anatomy of a TV Viewer (infographic). 68% Of Marketers & Agencies Anticipate Increasing Video Ad Spend. September 5, 2015. Why would AOL shell out $300 million or more for Millenuin media. July 13, 2015. Mobile Video Advertising Better With MRAID VPAID. April 20, 2015. Facebook’s LiveRail Adding Mobile App Display Ads to its Exchange. March 26, 2015. Facebook to Open Ad Exchange Powered by LiveRail AdAge. March 9, 2015. Mobile Video Advertising Is Set To Explode TechCrunch. February 27, 2015.
Facebook’s LiveRail Adding Mobile App Display Ads to its Exchange | Rollmob | Video Ad Units | Programmatic Video
http://rollmob.com/facebooks-liverail-adding-mobile-app-display-ads-to-its-exchange
Facebook’s LiveRail Adding Mobile App Display Ads to its Exchange. Among the myriad announcements that Facebook crammed into its hour-long F8 Developer Conference keynote was an update on its video ad monetization scheme.The company announced that LiveRail, its ad tech platform for publishers’ video, will soon support display ads in mobile apps alongside video. The plan was mentioned briefly in the keynote, and augmented in a blog post by LiveRail engineer Mark Edwards. According to Edwards, Facebook ano...
Facebook to Open Ad Exchange Powered by LiveRail – AdAge | Rollmob | Video Ad Units | Programmatic Video
http://rollmob.com/facebook-to-open-ad-exchange-powered-by-liverail-adage
Facebook to Open Ad Exchange Powered by LiveRail AdAge. Facebook continues its campaign to invade Google’s ad-tech turf. Facebook is building an ad exchange that would automate the sale of other publishers’ ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one operating the exchange, which will handle video and display ads. A Facebook spokesman declined to comment. Over the past couple years Facebook has been working t...
Facebook Drops More Than 15 Companies From FBX (via AdExchanger) | Rollmob | Video Ad Units | Programmatic Video
http://rollmob.com/facebook-drops-more-than-15-companies-from-fbx-via-adexchanger
Facebook Drops More Than 15 Companies From FBX (via AdExchanger). Facebook has decertified more than half the seat holders on its Facebook Exchange (FBX) as part of a revamp of its marketing partner program, unveiled Tuesday. Among the partners no longer badge-certified to buy on FBX are some very big ad platform players, including Adobe, Advertising.com (AOL), Rocket Fuel, IgnitionOne and Dotomi/Conversant (Epsilon). Downsizing the FBX partner set is consistent with Facebook’s long-range focus on buildi...
68% Of Marketers & Agencies Anticipate Increasing Video Ad Spend | Rollmob | Video Ad Units | Programmatic Video
http://rollmob.com/68-of-marketers-agencies-anticipate-increasing-video-ad-spend
68% Of Marketers & Agencies Anticipate Increasing Video Ad Spend. Digital Video Spending and Trends. Digital video continues strong growth with higher spending optimism than any other video or TV media type. The increase in digital video spending will be funded by shifting money away from cable/broadcast TV (with agencies more apt to shift dollars away from Cable in particular). Original Digital Video Content Spending and Trends. 68% Of Marketers & Agencies Anticipate Increasing Video Ad Spend.
Mobile Video Advertising Is Set To Explode – TechCrunch | Rollmob | Video Ad Units | Programmatic Video
http://rollmob.com/mobile-video-advertising-is-set-to-explode-techcrunch
Mobile Video Advertising Is Set To Explode TechCrunch. Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in the U.S. more than doubled from 2013 ($720 million) to 2014 ($1.5 billion) and will reach $6 billion in 2018, representing about half of the total online video ad spend. Another interesting driver is the democratization of video production and distribution. Some of the most beautiful, profess...
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Home | Mifos
Mifos: Technology that accelerates microfinance. Why We're Open. How Mifos is Used. News and Social Media. Who's Using Mifos. Mifos The Next Phase. Grameen Foundation to Transition Mifos to a Community-Led Effort. David Edelstein, Director of Grameen Foundation Technology Center. Variable Installment Loans, Early Fee Repayment, M-PESA Disbursals Support. Bharathi Ramasubramanian and Donnie Tuck. Kudos to Bharathi and Donnie for documenting how to use our Floss user manuals. With little knowledge of our p...
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