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Making Sense: e-Digest of Brand Thinking: June 2005
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Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Thursday, June 30, 2005. Wish I had written that. You have to love a book whose first line reads: "Let's face it: Business today is drowning in bullshit.". For Father's Day, my son gave me a copy of. Why business people speak like idiots. Posted by Robert Roth : 7:09 PM 14 comments. Links to this post. Sorry f...
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Making Sense: e-Digest of Brand Thinking: Redefining the role of crop circles in consumer culture
http://makingsensedigest.blogspot.com/2007/04/redefining-role-of-crop-circles-in.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Monday, April 30, 2007. Redefining the role of crop circles in consumer culture. First there were crops, then crop circles, and now, crop-advertising. What is crop-advertising? Check out these examples on. And you thought urinal advertising was an innovative medium. Posted by Robert Roth : 9:24 AM.
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Making Sense: e-Digest of Brand Thinking: Will the real BP please stand up.
http://makingsensedigest.blogspot.com/2007/04/will-real-bp-please-stand-up.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Monday, April 30, 2007. Will the real BP please stand up. We talk a lot about brand personality. But can a brand have a split personality? Take the case of. But there’s also an un-green side to BP. It surfaced in 2005, with an explosion and fire at their Texas City refinery that killed 15 workers and injur...
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Making Sense: e-Digest of Brand Thinking: September 2005
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Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Monday, September 19, 2005. Steal This Brand - Part Two. This is a follow-up to my 08-26-2005 post). LEFT: Minor Threat's album cover. RIGHT: NIKE's skatboarding poster. What drives some big companies to do dumb things? For permission. As you might imagine, everyone was outraged. So basically, as one who purpo...
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Making Sense: e-Digest of Brand Thinking: April 2006
http://makingsensedigest.blogspot.com/2006_04_01_archive.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Sunday, April 30, 2006. Great moments in sensory branding. Or does your air conditioner dream in color? In his book,. Series of air conditioners - the first air conditioner that gives homeowners a choice of seven designer colors. For Affinity that lets you compare the seven air conditioner colors with six colo...
makingsensedigest.blogspot.com
Making Sense: e-Digest of Brand Thinking: June 2006
http://makingsensedigest.blogspot.com/2006_06_01_archive.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Sunday, June 25, 2006. Tag line of the month (June 2006): CRAVENDALE. Is a dairy company in the UK. Launched in 1998, it went to market with a unique (and hilarious) tag line:. Milk so good, the cows want it back. On their Web site, you can view the latest CRAVENDALE TV spot. Links to this post. Says he will f...
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Making Sense: e-Digest of Brand Thinking: Mr. Clean finds his feminine side
http://makingsensedigest.blogspot.com/2007/03/mr-clean-finds-his-feminine-side.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Tuesday, March 13, 2007. Mr Clean finds his feminine side. Well, the funniest woman I ever seen. Was the great-granddaughter of Mr. Clean. What does Mr. Clean do in his off time? One can only guess. But based on the latest P&G brand extension,. Mr Clean Multi-Surfaces Liquid Cleaners. The point of all this?
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Making Sense: e-Digest of Brand Thinking: A Ford by any other name is still a Ford
http://makingsensedigest.blogspot.com/2007/02/ford-by-any-other-name-is-still-ford.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Friday, February 09, 2007. A Ford by any other name is still a Ford. What do you call a. A Taurus. Or at least, that’s what the folks at Ford intend to do. They are renaming the Ford Five Hundred, the full-sized sedan that replaced the Taurus in 2005, the Taurus all in an effort to revive sales. Coke’s Chairma...
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Making Sense: e-Digest of Brand Thinking: November 2005
http://makingsensedigest.blogspot.com/2005_11_01_archive.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Sunday, November 27, 2005. The right way to spice up a tag line. With all the carping I do about tag lines, it’s nice to be able to say something good about one for a change. In this case it’s the new Spice Islands. Tag line used in their recent TV spots:. What the World Tastes Like". Links to this post. For o...
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Making Sense: e-Digest of Brand Thinking: AT&T to Cingular: Hit the road “Jack”
http://makingsensedigest.blogspot.com/2007/02/at-to-cingular-hit-road-jack.html
Comment-link {margin-left:.6em;}. Making Sense: e-Digest of Brand Thinking. Making Sense: e-Digest of Brand Thinking. The good, the bad and the ugly - a critical look at brand communications today. Tuesday, February 13, 2007. AT&T to Cingular: Hit the road Jack. One good thing according to the folks at. AT&T is employing in its advertising to transition from the Cingular. Brand to the AT&T brand will enhance its chances of a successful brand name transition. But what about poor Jack? Links to this post:.