chrisgarbutt.wordpress.com
Chris | A Two-Way Street
https://chrisgarbutt.wordpress.com/author/chrisgarbutt
Student Communications in the 21st Century. Should higher education institutions worry about branding? Last year, I did a presentation about our Communications Summit. To a group of colleagues. When I showed a slide with the word “brand” at the top, a few hands shot up. They weren’t asking to go to the bathroom. Are they the right promises? Do we promise enough or too much? Do we deliver on those promises, or do we just say nice things and not follow through? We shouldn’t worry about competing with...
chrisgarbutt.wordpress.com
Should higher education institutions worry about branding? No. But yes. | A Two-Way Street
https://chrisgarbutt.wordpress.com/2013/05/02/should-higher-education-institutions-worry-about-branding-no-but-yes?share=email
Student Communications in the 21st Century. Should higher education institutions worry about branding? Last year, I did a presentation about our Communications Summit. To a group of colleagues. When I showed a slide with the word “brand” at the top, a few hands shot up. They weren’t asking to go to the bathroom. Are they the right promises? Do we promise enough or too much? Do we deliver on those promises, or do we just say nice things and not follow through? We shouldn’t worry about competing with...
chrisgarbutt.wordpress.com
Let’s stop spamming students, shall we? | A Two-Way Street
https://chrisgarbutt.wordpress.com/2013/04/07/lets-stop-spamming-students-shall-we
Student Communications in the 21st Century. Let’s stop spamming students, shall we? My work email inbox as of this writing has over 2,700 messages. Every two years or so, I bring it down to zero and vow to never let that happen again. Guess what happens after two years. Two of my colleagues are vigilant about keeping their inboxes empty. But for every person like this, I guarantee you that there are just as many giving up and declaring email bankruptcy. This entry was posted in Communication. You are com...
chrisgarbutt.wordpress.com
How we communicate with each other says a lot about how we communicate with students | A Two-Way Street
https://chrisgarbutt.wordpress.com/2013/04/18/how-we-communicate-with-each-other-says-a-lot-about-how-we-communicate-with-students?share=email
Student Communications in the 21st Century. How we communicate with each other says a lot about how we communicate with students. My most popular post on this blog so far was this one on email. I think most of the people who read it were students or recent students, though the colleagues who regularly empty their inboxes recognized themselves right away. The students I communicated with enthusiastically agreed with that post. Too many emails from their institution. Attached as a PDF. I mean, people r...
chrisgarbutt.wordpress.com
A picture of student communications | A Two-Way Street
https://chrisgarbutt.wordpress.com/2013/04/03/a-picture-of-student-communications
Student Communications in the 21st Century. A picture of student communications. You may be wondering what this banner image is all about. What exactly are all these sticky notes and why is someone taping them to a giant sheet of brown paper? This was the result of an exercise we conducted at an event last year called “ I wish someone had told me: A student communications summit. The results were remarkable. This picture is about half way through the process. As for the picture at the top, those are the ...
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