
rtm2005.blogspot.com
Researching Media AudiencesMonday, October 17, 2005. OProduces questionnaires and survey results. How will I manage the qualitative data? OHow will I count and tabulate my survey results? OHow will I analyse my written data? OOften in the form of ‘text’. ONeed for systematic sorting and rigorous coding methods. OIn order to move from description to the generation of theory. Methods to be used. OTo produce Grounded Theory. OInvolves the discovery of theory from the data. OUsing the general method of comparative analysis. 1The ways ...
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