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Ruben Trevino - On Marketing: February 2013
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Monday, February 25, 2013. In the Oscar mood: Dissecting the $1.6 Million Commercials. How Marketers Used TV's Second-Most-Expensive Ad Vehicle. February 24, 2013. The Oscars are the second most-expensive TV advertising opportunity. With the price of a 30-second spot going for between $1.6 million to $1.8 million. Here, we take a look at what some major marketers did with their time during the broadcast. We detailed on Friday how a couple major marketers, JC Penney. Are placing big bets on the Oscars.
rubentrevino.blogspot.com
Ruben Trevino - On Marketing: January 2013
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Wednesday, January 30, 2013. So you want to improve work relationships? How to improve the relationship between departments. Playing Well With Others. How to improve the relationship between the marketing and R&D departments—and increase the chance of coming up with successful new products. By PHILIP KOTLER. ROBERT C. WOLCOTT. And SUJ CHANDRASEKHAR. Why can’t marketing and research and development play nice? See the complete Business Insight. How big is the gap? Marketing, meanwhile, had its own beefs:...
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Ruben Trevino - On Marketing: September 2012
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Monday, September 17, 2012. Marketing Attribution: The next metric? Marketing attribution: The next metric. September 17, 2012 - 6:01 am EDT. OTHER STORIES ON BtoB. The 7 habits of highly effective social marketers. It's time to start your company's New Year resolution. Three secrets to opening the CEO door. Developing game-winning, thought leadership campaigns. Good data: Keys to your marketing kingdom. Simplified English reaches global customers better. Why bad data can kill your marketing efforts.
elpuntop.blogspot.com
El Punto P: mayo 2005
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Mayo 31, 2005. 1er Paso. Acepta que tienes un problema. Ya se porque mi blog apesta a mierda! 1 Nadie sabe que existe, pa empezar. Igual y si sabe mas gente seguira apestando igual. Pero tengo el beneficio de la duda. 2 El fondo es negro y a veces da hueva. Lo cambiare, pero luego porque ahorita me da hueva. 3 Es un pedo poner fotos, me salen chingos de errores cada vez que intento subir alguna. Pero si se arma el porn porn tendre que cumplir mi palabra. 4 Basicamente soy una persona aburrida. Quiero mi ...
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Ruben Trevino - On Marketing: April 2012
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Tuesday, April 24, 2012. Learn how to manage it! Ad Age Trend Report Explores Strategies for Social-Media Platforms, Organizing Your Team and What to Measure. Consumers are investing serious amounts of their time in social-media platforms, with 16.6% of all online minutes now spent on social networks. With so much focus on social as a marketing tool, it's worth stopping and mapping out a smart social strategy. If a straightforward numbers game is what you're after, Olivier Blanchard, author of "Social Me...
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Ruben Trevino - On Marketing: July 2012
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Monday, July 23, 2012. Analysis: Latin Culture as a major U.S. Economic Growth Driver. From Portada’s Q3 2012 Issue). Below are some thoughts on the current and future role that the Spanish-language and the Latin culture will play in the U.S.:. Mother Tongue and Foreign Tongue. Nevada, Colorado, Florida, Los Angeles, Santa Barbara…There are countless Spanish-derived names for U.S. cities and locations. In other words, Spanish has never been a foreign language in the U.S. Spanish language and Latin culture.
rafaelibanez.blogspot.com
Rafael Ibáñez: July 2008
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July 24, 2008. Jessica y Erick @ Monterrey, México. Este sábado tuve la oportunidad de tomar la boda de Jessica y Erick. Jessica es hermana de Caty, y a Caty le tomé su boda en Abril de este año. Fundidora fue el lugar seleccionado para la sesión. Lo que me gusta es que está lleno de lugares diferentes que se pueden aprovechar muy bien. Links to this post. July 15, 2008. Gracias a Gerardo y Juan Manuel por la excelente piloteada, y a Eduardo por la invitación a su rancho. Links to this post. July 14, 2008.
rubentrevino.blogspot.com
Ruben Trevino - On Marketing: April 2013
http://rubentrevino.blogspot.com/2013_04_01_archive.html
Friday, April 26, 2013. How P&G, Ford and Wendy's Are Redefining Value? Recibe un afectuoso saludo. 1Un 52% lo hace por el rol e influencia de representantes y empleados de las empresas donde compran, incluyendo portavoz y /o celebridades. 2 Imagen de la organización (15%). Aspectos de orden, limpieza, buen señalamiento y organización. Adicionalmente les motivan aquellas marcas o instituciones involucradas en el apoyo a la comunidad. Breve resumen y comentarios:. Hay una nueva tendencia en las propuestas...
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Ruben Trevino - On Marketing: June 2013
http://rubentrevino.blogspot.com/2013_06_01_archive.html
Tuesday, June 11, 2013. Brand Value: a new definition. In the new Millennial-inspired Participation Economy, the old definition of brand value — the one that worked for decades — is dead. THE NEW DEFINITION OF BRAND VALUE. Millennials don’t just want to buy your brand, they want to be a part. In The Participation Economy, (emotional benefits function benefits participative benefits)/price = brand value. We’ll explore this more in a bit. First, let’s review who makes up this generation...Millennials, also...
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