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Marketing & Influencers | Global insights on influencer relations and storytelling

Global insights on influencer relations and storytelling. May 23, 2014. Industry analysts are a critical part of any influencer campaign and one of the toughest parts to get right. When thinking about how to influence an analyst, many marketers and communicators mistakenly believe that everything starts with the analyst briefing. “We have to brief the analysts before we launch! To stand out you want to be crisp. You do not want to do a one way core dump all about your product. Step 2 Tell a Story. Step 4...

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Marketing & Influencers | Global insights on influencer relations and storytelling | rvobrien.com Reviews

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Global insights on influencer relations and storytelling. May 23, 2014. Industry analysts are a critical part of any influencer campaign and one of the toughest parts to get right. When thinking about how to influence an analyst, many marketers and communicators mistakenly believe that everything starts with the analyst briefing. “We have to brief the analysts before we launch! To stand out you want to be crisp. You do not want to do a one way core dump all about your product. Step 2 Tell a Story. Step 4...

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1 marketing and influencers

2 blog page

3 briefing analysts

4 rvobrien@gmail com

5 0 comments

6 compelling

7 and conversational

8 hatching twitter

9 true story

10 participants

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Marketing & Influencers | Global insights on influencer relations and storytelling | rvobrien.com Reviews

https://rvobrien.com

Global insights on influencer relations and storytelling. May 23, 2014. Industry analysts are a critical part of any influencer campaign and one of the toughest parts to get right. When thinking about how to influence an analyst, many marketers and communicators mistakenly believe that everything starts with the analyst briefing. “We have to brief the analysts before we launch! To stand out you want to be crisp. You do not want to do a one way core dump all about your product. Step 2 Tell a Story. Step 4...

INTERNAL PAGES

rvobrien.com

1

The Ultimate Moment of Truth | Marketing & Influencers

http://www.rvobrien.com/2013/11/16/the-ultimate-moment-of-truth

Global insights on influencer relations and storytelling. The Ultimate Moment of Truth. Brian Solis is one of the foremost thinkers on marketing and communications you can read his posts on the excellent www.briansolis.com. His recent post on ‘The Ultimate Moment of Truth and the Art of Digital Engagement’. The challenge for marketers is twofold encouraging those who are inclined to share and nurturing those who might not have thought of sharing. Enabling and promoting positive sharing by consumers w...

2

True Story – How to Combine Story and Actions to Transform your Business | Marketing & Influencers

http://www.rvobrien.com/2013/11/24/true-story-how-to-combine-story-and-actions-to-transform-your-business

Global insights on influencer relations and storytelling. True Story – How to Combine Story and Actions to Transform your Business. Was published in mid 2013 and is an excellent book on that addresses a timely subject. Authored by Ty Montague, the outlines the growing importance of ‘story-telling’ and the recent trend toward ‘story-doing’. His first, and one of the most compelling case studies, is Red Bull. 8211; Who we are. 8211; Our story today. 8211; The world we are doing business in.

3

Briefing Analysts | Marketing & Influencers

http://www.rvobrien.com/2014/05/23/briefing-analysts

Global insights on influencer relations and storytelling. Industry analysts are a critical part of any influencer campaign and one of the toughest parts to get right. When thinking about how to influence an analyst, many marketers and communicators mistakenly believe that everything starts with the analyst briefing. “We have to brief the analysts before we launch! To stand out you want to be crisp. You do not want to do a one way core dump all about your product. Step 1 Align Goals for the briefing.

4

Hatching Twitter | Marketing & Influencers

http://www.rvobrien.com/2014/03/30/hatching-twitter

Global insights on influencer relations and storytelling. With an estimated 645 million and growing number of registered users, Twitter is disrupting how we communicate, learn and influence. In eight short years, Twitter has rapidly achieved a global reach and ability to influence far beyond what most of us would have imagined even several years ago let alone in the early days. From a product and technology perspective, site performance was one of Twitter’s early and most significant challenges. As o...

5

A New Brand of Marketing | Marketing & Influencers

http://www.rvobrien.com/2014/05/22/a-new-brand-of-marketing

Global insights on influencer relations and storytelling. A New Brand of Marketing. One of the leading thought leaders on the new world of marketing is Scott Brinker who edits the Chiefmartec.com. Blog He recently published an excellent e-book: ‘A New Brand of Marketing’. In future posts I will explore each of these trends in more detail and, when possible, map them back to the role of influencers. In the meantime, do yourself a favor and download this excellent e-book. Sign in with Twitter. True Story &...

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rvobrien.com

Marketing & Influencers | Global insights on influencer relations and storytelling

Global insights on influencer relations and storytelling. May 23, 2014. Industry analysts are a critical part of any influencer campaign and one of the toughest parts to get right. When thinking about how to influence an analyst, many marketers and communicators mistakenly believe that everything starts with the analyst briefing. “We have to brief the analysts before we launch! To stand out you want to be crisp. You do not want to do a one way core dump all about your product. Step 2 Tell a Story. Step 4...

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