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Davis Marketing Pros: 2011-03-20

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Saturday, March 26, 2011. How Should B2B Businesses Use Facebook? For the longest time, social media marketers said that B2B businesses will not benefit from being on Facebook. In a short period of time, the tides have turned and Facebook can be profitable for B2B businesses when utilized properly. How should B2B businesses utilize Facebook to get the maximum benefit? Another approach was to treat it just like B2C and offer deals and sale, sale, sale! Help Center – I stated earlier that B2B custome...

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Davis Marketing Pros: 2010-07-11

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Tuesday, July 13, 2010. 7 Tips To More Effective Email Marketing. Email marketing has the highest ROI of any direct sell tool available. You have an interested audience that is waiting for you to give them a reason to buy from you. So is it that easy to get your customer to take action? If you avoid some of the more common mistakes many email marketers make, you will increase the number of customers that take action and buy from you and not the competition. 2 Use an Email Service Provider (ESP). Providin...

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Davis Marketing Pros: Geolocation Based Incentives – What to award for “checking-in”?

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Saturday, April 16, 2011. Geolocation Based Incentives – What to award for “checking-in”? I have noticed a lot of blogs and social media posts discussing what is a good incentive for customers “checking in” on Geolocation Services. All of the different Geolocation services (Facebook Places, Gowalla, FourSquare, Google Latitude, Twitter Places, Whrrl and others) have built in awards and badges, however, this has no value to the majority of mobile users. At this point – businesses are not offering &#...

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Davis Marketing Pros: 2010-08-08

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Wednesday, August 11, 2010. 3 Things Locally Owned Businesses Must Do. Locally owned businesses that want to do business with the local population need to consider 3 very important points to have an effective marketing strategy. Local marketing is unique and should not be treated like a national campaign. Individuals that shop locally are attracted to companies that they have some type of connection. You must know your target market and base you local marketing on this information. Links to this post.

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Davis Marketing Pros: 2010-07-25

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Wednesday, July 28, 2010. 7 Inexpensive and Effective Marketing Tools. If you're a business owner, you are probably looking for ways to promote your business without having to spend a lot of money. No matter what size business you own, you probably aren't taking full advantage of the many opportunities you have for marketing your business in basic ways that cost little or nothing to implement. Some of these marketing tools that you can utilize include:. You either send a customer an invoice or give them ...

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Davis Marketing Pros: 2010-07-18

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Friday, July 23, 2010. 3 Important Points in Website Design. When designing a website there are 3 things that you must decide before starting. If you start the process of designing before determining the answers to these three questions - you will waste alot of time and money. These issues are the foundation of the website. With those points out of the way - here are the 3 questions to answer. 1 Are you selling or answering? What I mean is are you a B2C or a B2B business? Here is a good B2B website:.

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Davis Marketing Pros: 2011-03-27

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Saturday, April 2, 2011. What is on the horizon for local marketing? Some communities are very resistant to change and can be years behind the rest of the nation. The local business that is the first to utilize a marketing technique will get the greatest benefit long term. Sometimes it takes a lot of patience by the business owner, to allow the community to embrace the idea, but once they do – the flood gates open and revenue increases. 1 Group online coupon buying. The local deal sites. 8211; Four Squar...

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Davis Marketing Pros: 2010-06-27

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Friday, July 2, 2010. Don't Touch That Marketing Budget. I am encountering and hearing of businesses making cuts to their budgets. Whether it is staffing, capital purchases, benefits, marketing and many others; they want to cut expenses and increase revenue. Most are not successful increasing revenues. Just because you cut expenses does not automatically increase revenue. For small businesses the internet and social media can be the answer. Web-based marketing and social media tools are usually less ...

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Davis Marketing Pros: 2010-08-15

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Wednesday, August 18, 2010. Great article about Marketing Strategy. Published on August 10, 2010. As I work with marketing organizations around the world, a common gap stands out: the lack of marketing strategy. Perhaps it's because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less. Rushing to implement marketing programs and tactics in the absence of a strategy means setting the stage for potential failure. Moreover, marketi...