cmns1290absharina.blogspot.com
Absharina's PR Blog: August 2009
http://cmns1290absharina.blogspot.com/2009_08_01_archive.html
Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Week 5 - Ethics.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 7 - Tactics & PR in Business
http://cmns1290absharina.blogspot.com/2009/09/week-7-tactics-pr-in-business.html
Monday, September 7, 2009. Week 7 - Tactics and PR in Business. Chapter 8 by Marian Hudson. As to what I remember in the previous reading n strategy and planning, tactics are the actions to achieve the objectives and sometime one tactic can be use in to two objectives. This week's reading I find it is the most interesting one, so far. Many practitioners have used good media relations tactics in their successful PR campaign. Tactics divided in to two majors:. Controlled - such as advertising, brochures.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 9 - A typical public relations program
http://cmns1290absharina.blogspot.com/2009/10/week-9.html
Friday, October 9, 2009. Week 9 - A typical public relations program. Article from "The new Australian and New Zealand public relations manual/ Tymson and Lazar", 5th rev. and updated., Chapter 4, 2006, pp. 74-116. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: October 2009
http://cmns1290absharina.blogspot.com/2009_10_01_archive.html
Thursday, October 15, 2009. Week 10 - Risk, crisis, issues and Third sector. Chapter 11 by Susan Nicholls. Chapter 16 by Kristin Demetrious. Often the term third sector heard on news and it always associated with the government. It consist of:. Non-government organisation (NGOs) - such as not-profit organisations e.g clubs, societies and professional and member associations. These organisations mostly very proactive, well organised and have access to facilities and infrastructures. Friday, October 9, 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 2 - PR History and Theory
http://cmns1290absharina.blogspot.com/2009/08/week-2.html
Tuesday, August 4, 2009. Week 2 - PR History and Theory. Chapter 1 by Jane Johnston, Clara Zawawi and Jeff Brand. Chapter 2 by Clara Zawawi. Before I took this course, my understanding of Public Relations (PR) was about a company or a person's reputation in the public eye. And the role of a PR person is to be responsible for controlling that image, so that the public will always see the positive side. But after I finished this weeks reading, I understand that it is actually a lot more than that.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 4 - Media Relations
http://cmns1290absharina.blogspot.com/2009/08/week-4.html
Tuesday, August 18, 2009. Week 4 - Media Relations. A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis? Issuing media releases is a PR role to make sure the media get news materials. These media releases have to be accurate in answering six basic news questions: Who? Otherwise it'll look uninteresting and ends up in the bin or shame file of newsroom. So it is important for PR people to acknowledge themselves with PR writing skills.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 6 - Communities and Public Relations
http://cmns1290absharina.blogspot.com/2009/08/week-6-communities-and-public-relations.html
Monday, August 31, 2009. Week 6 - Communities and Public Relations. Chapter 13 by Kate Fitch. This chapter I think really reflect on what exactly happening now a days in the community. Many organisations involving the community to participate in their PR campaign especially the government and health and wellbeing organisations. It's a simple chapter but I guess I was too occupied preparing for my debate I wasn't concentrating enough. After reading the chapter twice, it becoming clearer. Intro to PR 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 3 - Strategy and Planning
http://cmns1290absharina.blogspot.com/2009/08/week-3.html
Friday, August 7, 2009. Week 3 - Strategy and Planning. Subscribe to: Post Comments (Atom). PR: A Student's Thoughts on Her Readings Etc. Intro to PR 2009.
cmns1290absharina.blogspot.com
Absharina's PR Blog: Week 5 - Ethics
http://cmns1290absharina.blogspot.com/2009/08/week-5-ethics.html
Tuesday, August 25, 2009. Week 5 - Ethics. Chapter 5 by Lelde McCoy. Ethics, such a difficult word to describe. However the text book put a simplified term:. Standard of integrity. Doing the right thing.". Situation - The current situation that makes you have to decide. Values - Involving fairness, honesty, loyalty and advocacy. Principles - A person's principles that may affect the decision making. Loyalties - Loyalty to your friends, clients, colleagues. The key point of the reading is that when it com...
