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Sara McKinley Marketing Research Home

Sara McKinley Marketing Research Services specializes in custom qualitative research including focus groups and individual interviews. Our mission is to help businesses and organizations leverage customer insights to make better business decisions.

http://www.saramckinley.com/

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Sara McKinley Marketing Research Home | saramckinley.com Reviews

https://saramckinley.com

Sara McKinley Marketing Research Services specializes in custom qualitative research including focus groups and individual interviews. Our mission is to help businesses and organizations leverage customer insights to make better business decisions.

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1

Sara McKinley Marketing Research Services

http://www.saramckinley.com/services.html

Qualitative Methodologies, including:. Focus Groups and Mini Groups. Dyad and Triad Discussion Groups. Ethnography and Observational Studies (in-home, in-store and other locations). Studies Designed to Address Business and Marketing Issues, including:. Customer target exploration and profiling. To gain an in-depth understanding of customers’ beliefs, wants and needs. Branding strategy and brand equity understanding. To gain customer insights and develop strategies for brand equity management.

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Sara McKinley Marketing Research Links We Like

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Http:/ www.foodnavigator-usa.com.

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Sara McKinley Marketing Research Approach

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My approach is to design qualitative research customized to meet your specific business issues and goals. No two situations or organizations are alike, and research should reflect your situation. My training and experience with a wide variety of qualitative research techniques means that you have the best methodology to address your objectives. Your project is in the hands of a research professional with 25 years of experience, including roles as a corporate Marketing Research Director and Brand Manager.

4

Sara McKinley Marketing Research About

http://www.saramckinley.com/about.html

Sara McKinley has over 25 years of marketing and marketing research experience. She has 14 years of client side experience in consumer packaged goods, including marketing and marketing research roles with Quaker Oats and Nestle. She also has experience as a research supplier managing both qualitative and quantitative projects. Sara began conducting qualitative research in 1995.

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Sara McKinley Marketing Research Clients

http://www.saramckinley.com/clients.html

Central Garden and Pet. The National Food Laboratory. Weight Loss Products and Services. Cosmetics and Hair Care Products. Financial Products and Services. Business and Consumer Software.

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