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Marketing Your Business – Part 2 – Radio ads | BSC Genius
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Marketing Your Business – Part 2 – Radio ads. Can you imagine your customers singing a jingle about your company? That would be really cool. Radio is a distinct way to communicate your marketing message. So as part 2 of Marketing Methods (Newspapers covered in part 1), let’s look at radio advertising for small businesses. The good and the bad, pros and cons of radio advertising, in no particular order…. In sampling Indiana, for a 30 second spot – or ad- the rates varied from $18.00 to $88.00. Even if you...
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Marketing Methods – Pros and Cons – Part 3 – Word of Mouth | BSC Genius
http://bscgenius.com/marketing-methods-pros-and-cons-part-3-word-of-mouth
Marketing Methods – Pros and Cons – Part 3 – Word of Mouth. Back in the day before social media and the Internet, people were still social. Actually more so, imho. The thing is, they did their socializing at places where they met and gathered… The Post Office, the Beauty Shop/Barber Shop, doing grocery shopping, etc. By the way, that’s not a proven or scientific way of guaranteeing that your experience will likewise be good. We make a positive conclusion based on very little evidence. Why? Communicate fr...
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Look over my shoulder… today in my biz | BSC Genius
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Look over my shoulder… today in my biz. Here’s a brief recap of today’s events…. Entry in trivia contest from Frank at one of my cleaning accounts. The deadline is tonight. Each month I put a trivia question in my company newsletter, The Tidy Times. 1st place gets $25, 2nd place is $15 and 3rd place is $10. My off-site bookkeeper copied me on invoices and required paperwork for biggest customer. There was more detail and thus a delay. Most customers are invoiced the 15th of the month. April 21, 2015.
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Today in my cleaning business… | BSC Genius
http://bscgenius.com/hello-world
Today in my cleaning business…. What’s it like to own and operate a janitorial business? You can look over my shoulder each day that I post and see my personal experiences. For privacy, I won’t publish names of customers. Please be sure to check out other links here as we add content from the experience of others in this industry. Learn from everybody and become a genius, a BSC genius! I followed up with the customer whose business is expanding. He had told me a couple of months ago to check in with ...
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Get Attention of Your Prospects by Sending a Prescription Bottle in the Mail | BSC Genius
http://bscgenius.com/get-attention-of-your-prospects-by-sending-a-prescription-bottle-in-the-mail
Get Attention of Your Prospects by Sending a Prescription Bottle in the Mail. So the trick is to get the curiosity factor raised high before the prospect ever opens your mail piece. How cool to get the prospect to wonder -even out loud – “What is this? Who’s sending it to me? What’s this all about? 8221; You can bet they’re not wondering that with most of the mail they open. 8221; That’s never happened to me yet in over 35 years of cleaning. Maybe one day it will. To your success,. May 1, 2015. Your emai...
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Ways To Market Your Business – Pros and Cons – Part 1: Newspaper ads | BSC Genius
http://bscgenius.com/ways-to-market-your-business-pros-and-cons-part-1-newspaper-ads
Ways To Market Your Business – Pros and Cons – Part 1: Newspaper ads. It’s time to advertise and market your business. That’s good. But there are sooo many choices. Which method do you use? Which marketing media is most successful? The correct answer is…. It depends. Sorry to disappoint you, but that’s the most accurate answer I can offer. Let’s start with newspapers. In no particular order of the plusses and minuses, pros and cons, here goes…. Fewer businesses are advertising in newspapers, so your ad i...
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Blog | BSC Genius
http://bscgenius.com/blog
Recommended book: “Free Prize Inside” by Seth Godin. Does your business get noticed? Or is it an “also ran” type of commodity? It’s important to stand out in business. Every business must have a USP, a Unique Selling Proposition. In other words, why should any customer choose to do business with you instead of all the other choices they have, including doing nothing at all? Please tell me that your USP. Is more than ‘we do good work at a fair price’ because that’s what everybody says. Here are a few exam...
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About Us | BSC Genius
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Created this website as a resource for small cleaning services. It’s not a place to learn how to clean. But you’ll find resources here that will help you grow or right-size your business to suit your lifestyle. Recommended book: “Free Prize Inside” by Seth Godin. Does your business get noticed? Or is it an “also. Marketing Methods – Pros and Cons – Part 3 – Word of Mouth. Back in the day before social media and the Internet,. Marketing Your Business – Part 2 – Radio ads. Resources For Your Business.
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Had to deal with a last-minute customer request today | BSC Genius
http://bscgenius.com/had-to-deal-with-a-last-minute-customer-request-today
Had to deal with a last-minute customer request today. Continuing blog about daily activity inside my own cleaning business…. Also emails copied to me from my off-site bookkeeper who is in touch with customer #12 on their involved process of invoicing. We have to create more invoices in order to keep each total under a certain amount. All work is approved and under contract. But with their internal controls, it expedites invoice payment if they are under a certain threshold. May 1, 2015. You may use these.
