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The White Board | Musings about B2B Brand GrowthMusings about B2B Brand Growth (by Jim Lanzalotto)
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The White Board | Musings about B2B Brand Growth | scanlonlouis.wordpress.com Reviews
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Musings about B2B Brand Growth (by Jim Lanzalotto)
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The White Board
https://scanlonlouis.wordpress.com/2009/04/20/61
Musings about B2B Brand Growth. Social media spending is up and here’s why. The real value of social networking →. April 20, 2009. I’ve become a big fan of Springwise. Which leverages a network of 8,000 spotters. To scan the planet for unique new business ideas. Some of the new business launches are a little goofy, but that’s not the point. There’s a lot of fresh approaches and new spins on old ideas that get the old wood burning. Last week, Springwise introduced Jump Start Social Media. Notify me of new...
Marshall McLuhan was right | The White Board
https://scanlonlouis.wordpress.com/2009/07/13/marshall-mcluhan-was-right
Musings about B2B Brand Growth. Social media and customer loyalty. You can still grow in this economy →. Marshall McLuhan was right. July 13, 2009. Sometimes, it more than the content of a message. Or a campaign for that matter. Take Roger Federer’s win at Wimbledon earlier this month. The moment NBC broke from coverage into some spots, Nike and NetJets were teed up with timely commercials about Federer’s achievements. The NetJets. Spot is repurposed from his win at the French. But a Nike. On Social medi...
Bouncing back | The White Board
https://scanlonlouis.wordpress.com/2009/08/12/bouncing-back
Musings about B2B Brand Growth. You can still grow in this economy. Social media in the staffing world →. August 12, 2009. Jim Collins once wrote that The essence of a great company lies not in the absence of difficulty but in its ability to bounce back. In a recent column. I wrote on business resilience, I described three companies that have uniquely positioned themselves in the healthcare market. (I’m speaking on business growth at a healthcare summit. This entry was posted in Brand packaging. Marshall...
The White Board | Musings about B2B Brand Growth | Page 2
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Musings about B2B Brand Growth. Newer posts →. Social media spending is up and here’s why. March 16, 2009. The folks at Forrester are reporting that 53% of marketers will be increasing social media spend. There’s 2 big reasons: 1) It’s a cheap entry point to incubate a new idea, especially in B2B and 2) The spend was so low in 08 that it’s hard not to increase spending, even in this environment. What if marketers ran the world? February 25, 2009. What if Roadies Ran the World. My view: Everything would b...
You can still grow in this economy | The White Board
https://scanlonlouis.wordpress.com/2009/07/28/you-can-still-grow-in-this-economy
Musings about B2B Brand Growth. Marshall McLuhan was right. Bouncing back →. You can still grow in this economy. July 28, 2009. I’ve started to advise a unique technology consulting company called Q Analysts. Based in Santa Clara. The company serves Fortune 500 and emerging growth companies. They’ve got several high-quality hooks, including a unique operating model that combines focused practice areas with its Follow-the-Sun Recruiting Model. That went out today. This entry was posted in Growth strategies.
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The White Board | Musings about B2B Brand Growth
Musings about B2B Brand Growth. Social media in the staffing world. October 15, 2009. I’m speaking on Wednesday at Staffing World in Orlando. My subject: Strategic Marketing. As part of this presentation, I’ve put together a brief on social media’s impact on the recruiting industry. The purpose of this brief is to describe five common social media approaches and to illustrate how staffing companies are using these leading-edge tools to expand their business. Global staffing company), Veredus. Shoot video...
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