scattergather.razorfish.com

bobrinderle.typepad.com

Bob Rinderle / Business & Beyond: CMOs

http://bobrinderle.typepad.com/business/cmos

Bob Rinderle / Business and Beyond. My take on the human condition, viewed through the filter of marketing, management, culture, and relationships. See how we're connected. Richard P. Rumelt. Healthy Growth Is Not Engineered. A Little Less Conversation, A Little More Action. Collapse Of Newspaper Ad Revenues. So You Plan To Get Digital When? Good Strategy, Bad Strategy. Seinfeld (1992) On Belonging. The Science Of Sarcasm. Follow me on Twitter. Alltop - Social Media. Wireless and Mobile News. Tags: Bob R...

bobrinderle.typepad.com

Bob Rinderle / Business & Beyond: Change Agents

http://bobrinderle.typepad.com/business/power-of-one

Bob Rinderle / Business and Beyond. My take on the human condition, viewed through the filter of marketing, management, culture, and relationships. See how we're connected. Richard P. Rumelt. Healthy Growth Is Not Engineered. A Little Less Conversation, A Little More Action. Collapse Of Newspaper Ad Revenues. So You Plan To Get Digital When? Good Strategy, Bad Strategy. Seinfeld (1992) On Belonging. The Science Of Sarcasm. Follow me on Twitter. Alltop - Social Media. Wireless and Mobile News. The current...

blog.rachellovinger.com

Meaningful Data | Pursuing datameaningfulness, online and off | Page 2

https://blog.rachellovinger.com/page/2

Pursuing datameaningfulness, online and off. August 23, 2009. SXSW Panel Picker: Please Vote! Posted by Rachel under conference. This year I’m determined to present at SXSW. To that end, I’m involved in five (5! Proposals. Two of them are talks, and the rest are panels submitted by other people that, SXSW-gods willing, I will be participating in. SXSW likes to have the community get involved in deciding what panels will be chosen for the conference, so they use this Panel Picker. Conserving The Web&#8217...

contentstrategynoob.com

Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf

http://contentstrategynoob.com/types-taxonomy-and-turf/comment-page-1

Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf. October 8th, 2013 2 Comments. The situation, of course, will be PAINFULLY familiar to many. Content owners think in departments. Each department has its own services and programs, and it has its own perspective on how things should be organized. As the reality of this new user-centered design sank in, the content owners started to ask, Where’s OUR department site? Where are all OUR services and programs? NB: It should go without saying that...

contentstrategynoob.com

Content Strategy • The Content Strategy n00b

http://contentstrategynoob.com/category/contentstrategy

Content Declension: Adaptive content for the Hierarchy of Information Needs. August 29th, 2013 Filed under: Content Modeling. Last week, I wrote a piece called, A Hierarchy of Information Needs. That got me thinking about how else one might use the idea of a hierarchy, which led me to this pondering:. Consider how often a content owner would like. You reason, and if it could wink out of existence as soon as it’s served its purpose, then it would be seen, explored, and valued in all its fullness and glory.

contentstrategynoob.com

A Hierarchy of Information Needs

http://contentstrategynoob.com/a-hierarchy-of-information-needs/comment-page-1

A Hierarchy of Information Needs. August 22nd, 2013 4 Comments. Often, I have been charged by the Organization to fix communication with the Community, so that everyone will know. What we want them to know. And by extension, to do. What they’re supposed to do. That goal, by the way, merits careful examination). Be there somewhere), blocking our way instead with worthless stuff like Frequently Asked Questions that don’t include any of our questions. We refer to this as. My first insight into these difficu...

contentstrategynoob.com

career • The Content Strategy n00b

http://contentstrategynoob.com/tag/career

Content strategy is an act of love. April 30th, 2009 Filed under: Content Strategy. There’s been conversation recently, especially on the Google group for Content Strategy. About what it takes to be a content strategist. And how do I get to be one? I don’t think I risk too much by suggesting that no one claiming the title of content strategist. Started out life as a content strategist. It’s a journey of self-discovery: Oh, so. Need help with your content? Let’s get engaged! International guests say, Do n...

contentstrategynoob.com

Information Architecture • The Content Strategy n00b

http://contentstrategynoob.com/category/information-architecture

Coordinated, Coexistent Architecture: Types, Taxonomy, and Turf. October 8th, 2013 Filed under: Drupal. The situation, of course, will be PAINFULLY familiar to many. Content owners think in departments. Each department has its own services and programs, and it has its own perspective on how things should be organized. As the reality of this new user-centered design sank in, the content owners started to ask, Where’s OUR department site? Where are all OUR services and programs? NB: It should go without sa...

contentstrategynoob.com

content effectiveness • The Content Strategy n00b

http://contentstrategynoob.com/tag/content-effectiveness

Be Known For Your Content, Not Your Name! June 4th, 2009 Filed under: Content Strategy. If you manage your corporate website, which houses content from multiple departments or business lines, you probably recognize this scene: You’re summoned to a meeting with some internal web clients who own. Of the content. They complain that they don’t have enough exposure on the site. They articulate the problem this way: We get no traffic to our content. This means that Our peeps can’t find us. Dance of the legisla...