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Schnapp Crackle Pop | Rob Schnapp on advertising, marketing, pr, social media and pop cultureRob Schnapp on advertising, marketing, pr, social media and pop culture
http://www.schnappcracklepop.com/
Rob Schnapp on advertising, marketing, pr, social media and pop culture
http://www.schnappcracklepop.com/
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Rob Schnapp
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UNITED STATES
View this contact
Rob Schnapp
5 Bear●●●●●●k Lane
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UNITED STATES
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Schnapp Crackle Pop | Rob Schnapp on advertising, marketing, pr, social media and pop culture | schnappcracklepop.com Reviews
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Rob Schnapp on advertising, marketing, pr, social media and pop culture
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August 2014 – Schnapp Crackle Pop
http://schnappcracklepop.com/2014/08
Rob Schnapp on advertising, marketing, pr, social media and pop culture. By now, you’ve seen countless Ice Bucket Challenge videos and likely soaked yourself as well. This is the most fun a lot of us have had on Facebook since its inception. It’s a shared experience. And it’s for a good cause. The exposure for ALS research has been incredible. Even if a small fraction of […]. Steve Jobs on the Creative Process. She’s a guy and she tweets. Send to Email Address. Email check failed, please try again.
Actually there is an “i” in TEAM and that’s a good thing. – Schnapp Crackle Pop
http://schnappcracklepop.com/2014/06/30/actually-there-is-an-i-in-team-and-thats-a-good-thing
Rob Schnapp on advertising, marketing, pr, social media and pop culture. Actually there is an “i” in TEAM and that’s a good thing. We’ve all heard that “There is no “i” in team.” This updated variation which finds the “i” hidden in the the “a-hole” has been making its way around on social media recently. And while it’s funny, it’s not really true. Your team needs an “i” in fact it needs plenty of them. I care about my team’s success. I will do whatever it takes to help my team. I trust my teammates.
What is SPAM’s ROI? – Schnapp Crackle Pop
http://schnappcracklepop.com/2014/04/24/what-is-spams-roi
Rob Schnapp on advertising, marketing, pr, social media and pop culture. What is SPAM’s ROI? We all get so much SPAM every day that I have to wonder if spammers get any ROI. Of course you know that I’m not talking about the meat from the folks at Hormel. But rather junk emails and phishing expeditions. I’m just curious. Does ANYBODY actually click on these bogus emails that manage to slip through the spam filters? 8211; Rob Schnapp. Categorized in: advertising. April 24, 2014. August 26, 2014.
February 2014 – Schnapp Crackle Pop
http://schnappcracklepop.com/2014/02
Rob Schnapp on advertising, marketing, pr, social media and pop culture. How To Go Viral by Daffy Duck. Every now and then I’m in a room when someone suggests we make a viral video. It’s a cringeworthy request. Although in fairness, it’s really more of a naive request. My respectful response is always: “We can’t make a viral video. But we can make a really good video.” My more venomous reply, if I […]. Steve Jobs on the Creative Process. She’s a guy and she tweets. Send to Email Address.
How To Go Viral by Daffy Duck – Schnapp Crackle Pop
http://schnappcracklepop.com/2014/02/06/how-to-go-viral-by-daffy-duck
Rob Schnapp on advertising, marketing, pr, social media and pop culture. How To Go Viral by Daffy Duck. Every now and then I’m in a room when someone suggests we make a viral video. It’s a cringeworthy request. Although in fairness, it’s really more of a naive request. My respectful response is always: “We can’t make a viral video. But we can make a really good video.” My more venomous reply, if I know the people well, is: “Sure. How about we light you on fire? That’s all folks. 8211; Rob Schnapp.
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Schnapp Crackle Pop | Rob Schnapp on advertising, marketing, pr, social media and pop culture
Rob Schnapp on advertising, marketing, pr, social media and pop culture. One of my PR colleagues told me this: “With advertising, you pay. With PR, you pray.” Well unfortunately, the ad folks may need to do some praying. Or better yet, some of the marketing channels better do some paying back. A recent visit to my local ShopRite fueled my argument for integrated marketing. 8221; “What will it cost? PS: Alternate title for this post was ShopRong. July 2, 2015. July 2, 2015. She’s a guy and she tweets.
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