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SciMark - Home | scimarkconsulting.com Reviews
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About - SciMark
http://www.scimarkconsulting.com/about.html
Helps direct-marketing companies create successful advertising campaigns for their products or services. Our main area of focus has been short form (two minute) direct-response television commercials for consumer products. Our specialties include identifying products that are right for this channel of sale (using proven criteria and research), developing commercials that effectively sell those products (using tried-and-true techniques) and creating back-end programs that maximize revenue. Stands for " sci.
Media - SciMark
http://www.scimarkconsulting.com/media.html
With more than 1,200 subscribers, Jordan's blog about short-form DRTV is the industry's most read online publication. Jordan contributes monthly to the Research section of this industry trade publication with a print version of his "SciMark Report.". Jordan contributes monthly to the blog of the Electronic Retailing Association (ERA) with a feature called "Field Report.". Proudly powered by Weebly.
Work - SciMark
http://www.scimarkconsulting.com/work.html
This commercial is for a reusable shopping bag that grabs onto a shopping cart and stays open, so it can easily be filled at checkout. This commercial is for a magnetic screen curtain that closes itself, so fresh air stays in and annoying bugs stay out. This commercial is for a cordless and portable engraving tool that makes it easy to etch metal or wood, glass or plastic and more. Want to see more? Check out our YouTube channel. For a complete archive of our work. Proudly powered by Weebly.
Lists - SciMark
http://www.scimarkconsulting.com/lists.html
The SciMark Seven (S7). Combine the D7 and the T&T Techniques into a single, comprehensive tool for campaign evaluation. This checklist is my answer to the question: What if I had to give someone new to the industry a list of screening criteria for products? What would that list look like? Read it in article form. The Divine Seven (D7). Tried and True Techniques. Proudly powered by Weebly.
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The SciMark Report: Lift Away
http://scimark.blogspot.com/2013/02/lift-away.html
The Blog About Short-Form DRTV. February 14, 2013. A wrinkle treatment for the décolletage. Designed to lift away chest wrinkles while you sleep". 2nd one (just pay P&H). Here is a recap of the last three years' worth of attempts at selling a wrinkle treatment on DRTV:. From April 2012: Fail. From March 2011: Fail. Gone In One Minute. From August 2010: Fail. Posted by Jordan Pine. Subscribe to: Post Comments (Atom). Enter your email address:. I am the founder and president of SciMark Corp.
The SciMark Report: December 2014
http://scimark.blogspot.com/2014_12_01_archive.html
The Blog About Short-Form DRTV. December 30, 2014. Rounding Out the Year. Marketer: InvenTel. Pitch: "High fidelity headphones with a dual purpose." Comments: This is 'following' taken too far. It won't be the following of IdeaVillage's Flips Audio. That will be the biggest problem. It will be the following of a mega-brand's trademark. Too closely. As I've written, predicting the future isn't always difficult. 2006-2007) and the second time as InstaBulb. Marketer: Hampton Direct. Pitch: "Cooks delici...
The SciMark Report: June 2015
http://scimark.blogspot.com/2015_06_01_archive.html
The Blog About Short-Form DRTV. June 30, 2015. Uses liquid plastic and revolutionary UV light technology to bond and repair about anything". 2nd one (just pay P&H). Liquid plastic that creates a rock solid bond on virtually any surface". 2nd one (just pay a separate fee). From what I understand, this product actually works - and that presents an interesting dilemma. How do you get people to believe that what looks like an obvious gimmick is actually doing something? Nice try, TV guys! Or whiten my teeth.
The SciMark Report: Lid Buddy
http://scimark.blogspot.com/2015/08/lid-buddy.html
The Blog About Short-Form DRTV. August 06, 2015. A caddy for pot lids. Gives you two places to rest your lid . [and] catches all the drippings". 10 for one large, one small in black or red. Double the offer (just pay P&H), Gripper (free). Criterion that stops me. More specifically, and using the language of the Fab Five. This is much closer to an 'itch' than a 'heart attack' on the problem scale. Posted by Jordan Pine. Subscribe to: Post Comments (Atom). Enter your email address:. View my complete profile.
The SciMark Report: Fight Mite
http://scimark.blogspot.com/2015/08/fight-mite.html
The Blog About Short-Form DRTV. August 06, 2015. The world's first dust mite detection, capture and removal system". 1995 for a set of three. 2nd set of three (free). A product that solves an invisible (or microscopic, in this case) problem is the opposite of what we should be looking for in this business. In my opinion, such items shouldn't make it past the product-evaluation phase. The counter-argument is FabriClear. A solution for bed bugs that was a 2013 True Top Spender. Posted by Jordan Pine.
The SciMark Report: April 2015
http://scimark.blogspot.com/2015_04_01_archive.html
The Blog About Short-Form DRTV. April 30, 2015. Marketer: Spark Innovators. Producer: Paddock Productions. Pitch: "Streams your playlist from your phone to your radio for hours of commercial-free music." Comments: Written by yours truly. [ ss. Marketer: Telebrands. Pitch: "Tiny but powerful universal phone mount keeps your phone safely within reach." Comments: This site is also down. That's probably because the product has a low perceived value. Emson's Clever Grip. Like eggs, tomatoes seem to have a spe...
The SciMark Report: One Hands & Feet
http://scimark.blogspot.com/2015/08/one-hands-feet.html
The Blog About Short-Form DRTV. August 06, 2015. One Hands and Feet. Turn back the hands of time, right before your eyes". 1999 for one bottle. 2nd bottle (just pay P&H). Complicating things is the fact that even wrinkle treatments for the face have not been successful. (Click the Lift Away link for a recap.) So it may be that even if women are equally concerned about the aging of their hands, short-form DRTV is not the right medium to sell them a solution to that problem. Is this product needed.
The SciMark Report: May 2015
http://scimark.blogspot.com/2015_05_01_archive.html
The Blog About Short-Form DRTV. May 27, 2015. SciMark Report from May Response. Tristar's Genie Hour Glass. My SciMark Report in print. For May is now available on the Response. This month I wrote about an IdeaVillage/Tristar duel involving waist-training belts ( Miss Belt. Vs Genie Hour Glass. And Spark Innovator's Clever Key. In the upcoming June issue, I'll be reviewing yet another. Duel: Emson's Roto Chop. Vs Telebrands' Zip Chopper. I'll also share my thoughts on IdeaVillage's The One Cafe. July 201...
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The SciMark Report
The Blog About Short-Form DRTV. August 13, 2015. SciMark Report from August Response. The year's second triple. My SciMark Report in print. For August is now available on the Response. This month I write about the year's second 'triple duel' (here's the first. This one over zippered blankets and pitting TechnoSource and Hutton-Miller's Zippy Sack. Against Tristar's Zip Blankies. And Ontel's Zipit Bedding. Posted by Jordan Pine. Links to this post. August 06, 2015. Auto Cool: Old Gold? Links to this post.
SciMark - Home
Half the money I spend on advertising is wasted. The trouble is, I don't know which half.". If that sounds like something you might say, you've come to the right place. At SciMark, we specialize in helping companies create measurable advertising using direct-marketing methods. Proudly powered by Weebly.
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