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Scott K. Andersen | Communications Devices & Desires
https://scottkandersen.wordpress.com/author/scottkandersen
Communications Devices and Desires. Organizational communications philosophies and techniques. Author Archives: Scott K. Andersen. About Scott K. Andersen. Internal and External Communications expert with more than 20 years experience developing and leading comprehensive communications strategies for two global companies, a #1 nonprofit, and scores of good ol "Mom and Pop Shops.". Are Your Communications Working? March 1, 2011. Are Your Communications Working? February 20, 2011. You Define What’s Relevant.
Is Traditional Internal Communications Obsolete? | Communications Devices & Desires
https://scottkandersen.wordpress.com/2011/01/29/is-traditional-internal-communications-obsolete
Communications Devices and Desires. Organizational communications philosophies and techniques. Just Who is Your Audience? You Define What’s Relevant →. Is Traditional Internal Communications Obsolete? January 29, 2011. Scott K. Andersen. The communications process doesn’t stop with the channel, it begins there. The question in the forum was:. So does all of this make traditional internal communications obsolete? If no, why? If yes, how does it need to be reinvented? My thoughts on the matter:. If, howeve...
Communications Devices & Desires | organizational communications philosophies and techniques | Page 2
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Communications Devices and Desires. Organizational communications philosophies and techniques. Newer posts →. The Complete Role of Communications Part II. September 14, 2010. Scott K. Andersen. That’s the catch. Your customers never completely decide. Your products and services are constantly being evaluated. Every single time your customer uses whatever it is he bought from you, that customer’s account is up for grabs. The logic is that companies will make more money if they are able to produce their pr...
Are Your Communications Working? — Part I | Communications Devices & Desires
https://scottkandersen.wordpress.com/2011/02/20/are-your-communications-working
Communications Devices and Desires. Organizational communications philosophies and techniques. You Define What’s Relevant. Are Your Communications Working? Part II →. Are Your Communications Working? February 20, 2011. Scott K. Andersen. This is the first of a number of articles that will discuss measurement when it comes to communications, be it internal or external. We’re starting slow. A truly effective, forward-thinking communications program will track each of these four. Upon, if appropriate. Outsi...
You Define What’s Relevant | Communications Devices & Desires
https://scottkandersen.wordpress.com/2011/02/13/you-define-what’s-relevant
Communications Devices and Desires. Organizational communications philosophies and techniques. Is Traditional Internal Communications Obsolete? Are Your Communications Working? Part I →. You Define What’s Relevant. February 13, 2011. Scott K. Andersen. And who is to say this is not big-time, game-changing news anyway? That’s for us to decide and for us to defend. This is a story about thinking out-of-the-box. Then my muse entered the equation. Why were we treating this non-news as non-news? So we ditched...
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Communications Devices & Desires | organizational communications philosophies and techniques
Communications Devices and Desires. Organizational communications philosophies and techniques. Are Your Communications Working? March 1, 2011. Scott K. Andersen. This is the second of a number of articles that will discuss measurement when it comes to communications, be it internal or external. In other words, did you. People and did they. What you sent them? See Part I of this series.). How can you be confident you are accomplishing this? You must ask your audience. You must survey them. Outside of sale...
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