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Ello: What Is It and Acquisition Tactics We Can Learn From Them

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Ello: What Is It and Acquisition Tactics We Can Learn From Them. Elloco has been all the buzz for the last 6 months marketed as the anti-Facebook for its promise of never collecting or selling its users data at an individual level or inundating their experience with advertising. The overall experience is a cross between Instagram, Tumblr and Pinterest where users create posts similar to Tumblr and Instagram with a snapshot of the content piece Pinned to their followers walls to engage with. Other tha...

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Amazon - Engagement Officer

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Amazon’s Future Is In Global Localization. Wiredcom published an article yesterday discussing the future of Amazon being much bigger than a tablet, Amazon has swiftly become the most disruptive company in the media and technology industries. Its potential in this space is simply off the charts: bigger than Apple’s, bigger than Google’s or Microsoft’s. It’s becoming a purer version of all three. Amazon’s […]. To find out more about Scott please visit IamScottRichards.com. Or contact him directly.

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Commerce - Engagement Officer

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Brands Take The Lead. As we approach the back to school and upcoming holiday shopping seasons we are seeing the industry focus back to the hot topic of mobile payments. Read Write Web has a great overview on the status of NFC, Commerce Daily talks about mobile confusion around the different solutions available, and there is a great general […]. To find out more about Scott please visit IamScottRichards.com. Or contact him directly. None of the Above. Share with your friends.

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Let's Define Big Data vs Smart Data

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Let’s Define Big Data vs Smart Data. Big data is a term that has been buzzing for the last 3 years and recently its been entering into more of my client conversations as it becomes mainstream and marketers are looking for more efficient ways of doing business. That’s the good news. The bad news is that every sales and client service person is throwing around the term like the next coming of well you know Happy Easter! The definition that I like to use for big data is:. For me Smart Data is:. Smart data b...

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Big Data - Engagement Officer

http://engagementofficer.com/category/big-data

Let’s Define Big Data vs Smart Data. Big data is a term that has been buzzing for the last 3 years and recently its been entering into more of my client conversations as it becomes mainstream and marketers are looking for more efficient ways of doing business. That’s the good news. The bad news is that every sales and client service person […]. To find out more about Scott please visit IamScottRichards.com. Or contact him directly. None of the Above. Share with your friends.

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Scott Richards - Engagement Officer

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Bringing passion back to work with side projects. Anyone who has ever paid attention to Google is familiar with their 80/20 policy and how important side projects have been to advance their product line. And while Google may be an extreme case, the idea of side projects as outlined a recent article over at Ad Age News can benefit more than just behemoth search companies. Why side […]. To find out more about Scott please visit IamScottRichards.com. Or contact him directly. None of the Above.

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Buzz - Engagement Officer

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Contains too many buzzwords than should be allowed in a single conversation. Ello: What Is It and Acquisition Tactics We Can Learn From Them. Elloco has been all the buzz for the last 6 months marketed as the anti-Facebook for its promise of never collecting or selling its users data at an individual level or inundating their experience with advertising. Instead of making money the Facebook way, they are relying on an app store model where users will be […]. Let’s Define Big Data vs Smart Data.

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The Wild West of Social Media Marketing

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The Wild West of Social Media Marketing. Social media is the #1 activity on the web far beyond anything else. That means consuming, creating and sharing content. Starting, maintaining and ending conversations. Joining and leaving various social networks, groups and online communities. 1 – There is no social network loyalty. It is important to understand network effects within our audience to help drive our network presence strategy and not rely on buzz feeds. The challenge with a freemium model is that o...

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Trust in the Workplace

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Trust in the Workplace. Maybe there is something in the new year air that likes to stir up trouble as I received two phone calls this week that both started something like this, Scott, I am not sure what I should do.”. I could feel the frustration and agitation coming through the phone during these calls. So I did what any friend and advisor would do, I listened to how they both had their trust broken. The workplace environment produces several very distinct layers of trust that we interact with:. At an ...