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The difference between a gadget and a product | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/2013/05/28/the-difference-between-a-gadget-and-a-product
Laquo; Have a great memorial day. Game Change: Moneyball And The Reality Of Social Business. The difference between a gadget and a product. May 28, 2013 by Olivier Blanchard. A few weeks ago, social media “personalities” and tech gurus were so busy trying to out-swoon each other over Google Glass that no one seemed to want to ask the most obvious question everyone should have been asking about Google Glass: Why should I care? No, I mean seriously. Why should I or anyone care about Google Glass? 3 Nearly ...
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Disclosure | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/disclosure
Ethics, honesty and transparency are vital components of any business philosophy. The Federal Trade Commission has, over the course of the last few years, established rules and general guidelines for advertising and endorsement disclosure. You can look them up here:. 16 CFR Part 255. FTC’s Revised Endorsement Guidelines. I will, whenever possible, disclose any and all pertinent material connections with such entities, their subsidiaries and possible affiliates alongside any. For the sake of transparency ...
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Speaking | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/speaking
The BrandBuilder blog is one of many ways I help educate executives and organizations. Another is through speaking engagements like keynotes, panels, breakouts. Whether advising experienced C-suite executives in matters of complex business strategy or walking an audience through an overview of completely unfamiliar topics, my no-nonsense presentation style usually lends itself well to all types of events and crowds. Topics – All Audiences. Marketing and Business Development in the era of the Social Web.
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And now, something completely different: a word about art. | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/2012/09/17/and-now-something-completely-different-a-word-about-art
Laquo; Engineering the Ideal Digital Mission Control Center: Specificity, Adaptive Aggregation, and Mutualism. How to suck at social media: 101 level course. And now, something completely different: a word about art. September 17, 2012 by Olivier Blanchard. I know what they’re missing. I know what the missing piece is. It’s art. I mean, it’s more complicated than that, sure. But toss an art bomb into their trench, and you’ll see their lives (and the lives of the pe...In business, in love, in life,. Becau...
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Lao Tzu and Lisa Haneberg on Leadership | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/2009/03/05/lao-tzu-and-lisa-haneberg-on-leadership-2
Laquo; Please hold on to your rigid thinking. Brand advice from Jack Spade. Lao Tzu and Lisa Haneberg on Leadership. March 5, 2009 by Olivier Blanchard. I’ve been thinking a lot about leadership, lately. Particularly, what makes a great leader vs. a lousy one. I’ve known a lot of lousy ones. I can count the great ones on the fingers of one hand. That’s really sad… and a little bit scary. Another was a big brother. Being a great leader is as much about character as it is about skill, experience and knowle...
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Game Change: Moneyball And The Reality Of Social Business. | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/2013/07/11/game-change-moneyball-and-the-reality-of-social-business-2
Laquo; The difference between a gadget and a product. Out with the old, in with the new. There’s a new website in town. Game Change: Moneyball And The Reality Of Social Business. July 11, 2013 by Olivier Blanchard. While the new site is being built and I am on a well deserved workation, here is a piece from the vault that you will find just as relevant today as it was when I first posted it. Back by popular demand,. Game Change: Moneyball and the reality of social business. I finally watched Moneyball.
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Out with the old, in with the new. There’s a new website in town. | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/2014/01/20/out-with-the-old-in-with-the-new-theres-a-new-website-in-town
Laquo; Game Change: Moneyball And The Reality Of Social Business. Out with the old, in with the new. There’s a new website in town. January 20, 2014 by Olivier Blanchard. The Brandbuilder blog is dead. (Long live The Brandbuilder blog! Button on things. It’s been a long time coming, but I am super excited to be able to announce the launch of olivierblanchard.net. Today (I have a lot of other pretty cool news to share with you, but one thing at a time.). Before you all run on over to check it out. Click t...
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Olivier Blanchard | The BrandBuilder Blog
https://thebrandbuilder.wordpress.com/author/peanutbutterunderground
Https:/ thebrandbuilder.wordpress.com/. Olivier Blanchard is a brand management and digital communications consultant to companies and agencies around the world. He is the Author of "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization," and widely recognized as one of the most trusted authorities on social business development and management. Posts by Olivier Blanchard:. January 20, 2014. Out with the old, in with the new. There’s a new website in town. July 11, 2013. Bespo...
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