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Trellis Growth Partners: 05.10.2012

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I recently explored, How: Why How We Do Anything Means Everything. in Business (and in Life). Author, Dov Seidman. A noted leadership expert, demonstrates that the nature of today's fast-paced, information-driven, social media enhanced environment has changed the nature of reputation and culture building. As a marketer and management consultant, Seidman's message struck an important chord. We conduct ourselves is much more important than what. Links to this post. Subscribe to: Posts (Atom). Wines and Vin...

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Trellis Growth Partners: Here Comes Santa Claus... and He Has Vino!

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Here Comes Santa Claus. and He Has Vino! On December 5, I received one of the most creative wine marketing emails I've seen in a long time. A Washington winery offered to make my "holidays brighter this year": For a one-case-plus purchase, Santa - one of the company's co-owners, would personally deliver wine to me in his " Sleigh." I'd get a 20% case discount for the order. Since Trellis Growth Partners. The arrival of today's Wall Street Journal. Also brought me a sign this morning: Santa showed up a fe...

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Trellis Growth Partners: 11.10.2012

http://trellisgrowthpartners.blogspot.com/2012_11_10_archive.html

A Creative and Integrated, yet Simple Marketing Promotion. Auction weekend is underway. Since moving to the Pacific Northwest almost five years ago, this event has become near and dear to me and our company. I was honored to be asked to become a member of the procurement committee a couple years ago and have since enjoyed linking everything from Graham's and Dow's Port. And client wines to this honorable cause supporting health care for Oregon's vineyard workers. And make a donation to Salud! Those who d...

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Trellis Growth Partners: 05.03.2012

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Our spring newsletter went out today highlighting a risky, but important topic for our industry - the Top Five Excuses. For neglecting marketing investment. The first two - "we don't have time" and "we don't have a budget" are perhaps the most common, but the other three are just as important to understanding the misconceptions surrounding the demand creation function. Links to this post. Subscribe to: Posts (Atom). Trellis Growth Partners, LLC. Promote Your Page Too. There was an error in this gadget.

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Trellis Growth Partners: Change Takes Time

http://trellisgrowthpartners.blogspot.com/2012/10/change-takes-time.html

In life, our personal and professional habits typically become part of a deeply ingrained routine. When we decide that our routine is not best serving us, or it becomes readily apparent, it is time to make a change. Whether it's starting a new fitness regimen to change your health or working with a consulting company to transform your business results, welcoming. We are well aware of the challenges of change when working with clients. Eighteen months ago, I wrote about our phased consulting process.

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Trellis Growth Partners: 08.08.2012

http://trellisgrowthpartners.blogspot.com/2012_08_08_archive.html

Role of Strategy: "Adapt or Die". You can't discuss changing strategy unless you are ready to discuss what makes people resist change and what part people could potentially play in creating more adaptability in an organization.". This morning while reading the weekly HBS Digest, I paused on the above quote by Harvard Business School Professor, John Wells, who was interviewed for "Strategic Intelligence: Adapt or Die". About his book, Strategic IQ: Creating Smarter Corporations. Wells recommends that cons...

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Trellis Growth Partners: 12.28.2012

http://trellisgrowthpartners.blogspot.com/2012_12_28_archive.html

Looks Like Santa is Not So Jolly. Since my last blog post. I heard back from Santa via voicemail. His tone told me he was not too pleased with my inquiry about pricing. He stated that the invoice I'd received was correct - that I'd actually been given a better deal, and he wasn't sure how that had happened. That I could call back. If I was incorrect, why not politely explain my error and take the opportunity to ask about the wines I've just purchased? This would change the tone of the brand conversation ...

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Trellis Growth Partners: Role of Strategy: "Adapt or Die"

http://trellisgrowthpartners.blogspot.com/2012/08/role-of-strategy-adapt-or-die.html

Role of Strategy: "Adapt or Die". You can't discuss changing strategy unless you are ready to discuss what makes people resist change and what part people could potentially play in creating more adaptability in an organization.". This morning while reading the weekly HBS Digest, I paused on the above quote by Harvard Business School Professor, John Wells, who was interviewed for "Strategic Intelligence: Adapt or Die". About his book, Strategic IQ: Creating Smarter Corporations. Wells recommends that cons...

trellisgrowthpartners.blogspot.com

Trellis Growth Partners: A Creative and Integrated, yet Simple Marketing Promotion

http://trellisgrowthpartners.blogspot.com/2012/11/a-creative-and-integrated-yet-simple.html

A Creative and Integrated, yet Simple Marketing Promotion. Auction weekend is underway. Since moving to the Pacific Northwest almost five years ago, this event has become near and dear to me and our company. I was honored to be asked to become a member of the procurement committee a couple years ago and have since enjoyed linking everything from Graham's and Dow's Port. And client wines to this honorable cause supporting health care for Oregon's vineyard workers. And make a donation to Salud! Those who d...