altgestalt.blogspot.com
alt gestalt: May 2007
http://altgestalt.blogspot.com/2007_05_01_archive.html
More than the sum of its parts, less than whole. Monday, May 28, 2007. Let Me Tell You Something: Virgin Atlantic. Apart from the bright red color and the three-dimensional quality of the bags, the design is limited to a wall of copy. Long-form copy has made a bit of a comeback lately, as seen in recent ESPN and Ketel One ads. This isn't easy, as the copy has to be extremely rewarding to the reader, in order to justify their time and attention. Wednesday, May 2, 2007. What happened to Sports Illustrated?
altgestalt.blogspot.com
alt gestalt: Taking Care of the Mondays
http://altgestalt.blogspot.com/2008/03/taking-care-of-mondays.html
More than the sum of its parts, less than whole. Monday, March 3, 2008. Taking Care of the Mondays. Papabubble, a new high-end candy store in Barcelona takes a modern approach to packaging and color. The neutral, if not industrial hues of the shelving and packaging sharpen the otherwise apothecary feel of the space, using the bright and playful palette of the actual candy to liven the store. A visual buzz throughout the shop. Subscribe to: Post Comments (Atom). View my complete profile.
altgestalt.blogspot.com
alt gestalt: Material Lust - Nendo, Josh Jakus - Bags
http://altgestalt.blogspot.com/2008/03/material-lust-nendos-roototes-and-josh.html
More than the sum of its parts, less than whole. Monday, March 10, 2008. Material Lust - Nendo, Josh Jakus - Bags. Returning to the most basic of materials, designers Nendo and Josh Jakus both explore the aesthetics of the mundane. A Japanese firm working in architecture, interior, graphic and product design, produced four roototes (a clever multi-pocket tote bag design by Super Planning. Many Jakus bags are available in Chicago at Hazel. Subscribe to: Post Comments (Atom). View my complete profile.
altgestalt.blogspot.com
alt gestalt: Aesthetic Revolution, or Revolutionary Aesthetic?
http://altgestalt.blogspot.com/2008/03/aesthetic-revolution-or-revolutionary.html
More than the sum of its parts, less than whole. Monday, March 3, 2008. Aesthetic Revolution, or Revolutionary Aesthetic? Revolutions don't usually have print production budgets. And so we associate their ephemera with low-cost, one or two color reproductions that can be produced cheaply and in smaller runs. If the movement went bust, no harm done, but if it took off, print production had to scale-up at an alarming rate and couldn't afford to be held back due to photo quality or press checks. The earth-t...
altgestalt.blogspot.com
alt gestalt: Let Me Tell You Something: Virgin Atlantic
http://altgestalt.blogspot.com/2007/05/sick-of-flying-virgin-atlantics-new-ads.html
More than the sum of its parts, less than whole. Monday, May 28, 2007. Let Me Tell You Something: Virgin Atlantic. Apart from the bright red color and the three-dimensional quality of the bags, the design is limited to a wall of copy. Long-form copy has made a bit of a comeback lately, as seen in recent ESPN and Ketel One ads. This isn't easy, as the copy has to be extremely rewarding to the reader, in order to justify their time and attention. Subscribe to: Post Comments (Atom). View my complete profile.
altgestalt.blogspot.com
alt gestalt: US Cellular - White Sox Ads
http://altgestalt.blogspot.com/2007/04/us-cellular-white-sox-ads.html
More than the sum of its parts, less than whole. Monday, April 30, 2007. US Cellular - White Sox Ads. Where this newest series of ads succeeds is in its simplicity. Built for public transport, the ads are horizontal with dramatic action shots in stark, overexposed black and white. The copy is sparse, but cocky. One reads: "I have two pitches: fast ball, and faster ball." Another: "Please don't come to the ballpark with a cold, I'll catch it.". Subscribe to: Post Comments (Atom). View my complete profile.
altgestalt.blogspot.com
alt gestalt: What happened to Sports Illustrated?
http://altgestalt.blogspot.com/2007/05/what-happened-to-sports-illustrated.html
More than the sum of its parts, less than whole. Wednesday, May 2, 2007. What happened to Sports Illustrated? Let me start by admitting that it's been awhile. I haven't picked up an issue of Sports Illustrated in years. But when my wife enthusiastically showed me the new issue, demanding that we find a De La Hoya vs. Mayweather party to go to, I didn't exactly feel a nostalgic twinge for the old mag. I felt sad. And sports itself has gotten bigger than the game in the last few decades. Now we know pl...
altgestalt.blogspot.com
alt gestalt: March 2008
http://altgestalt.blogspot.com/2008_03_01_archive.html
More than the sum of its parts, less than whole. Monday, March 10, 2008. Material Lust - Nendo, Josh Jakus - Bags. Returning to the most basic of materials, designers Nendo and Josh Jakus both explore the aesthetics of the mundane. A Japanese firm working in architecture, interior, graphic and product design, produced four roototes (a clever multi-pocket tote bag design by Super Planning. Many Jakus bags are available in Chicago at Hazel. SKIN looks to the future of tattoos. When activated (likely wi...
altgestalt.blogspot.com
alt gestalt: April 2007
http://altgestalt.blogspot.com/2007_04_01_archive.html
More than the sum of its parts, less than whole. Monday, April 30, 2007. US Cellular - White Sox Ads. Where this newest series of ads succeeds is in its simplicity. Built for public transport, the ads are horizontal with dramatic action shots in stark, overexposed black and white. The copy is sparse, but cocky. One reads: "I have two pitches: fast ball, and faster ball." Another: "Please don't come to the ballpark with a cold, I'll catch it.". Subscribe to: Posts (Atom). View my complete profile.