wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: How Chinese Share Online
http://wunderman-china.blogspot.com/2009/05/how-chinese-share-online.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Tuesday, May 5, 2009. How Chinese Share Online. I spotted this great article from Adam Schhokora's 56minus1.com. Blog about how the number of ways Chinese share information online. It's a must read. Besides the Digg voting clones such as Leitie and Zkaoo, there are ranking RSS-oriented systems such as Zhuxia and Xianguo. With so many possibilities, the online organization business is seemingly disorganized.a bit of an oxymoron. Mobil...
wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: What A Waste Of Money
http://wunderman-china.blogspot.com/2009/05/what-waste-of-money.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Wednesday, May 6, 2009. What A Waste Of Money. Talk about a waste of money for advertising: I saw this ad on the metro this morning for Midea, a hot water machine that delivers instant boiled water. OK, it's a stupid ad execution but hey, no website, no retailer or even a toll free number listed anywhere. They pretty much decided to leave the consumer hanging here. Where would you buy this thing? Labels: Acquisition China advertising.
wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: July 2009
http://wunderman-china.blogspot.com/2009_07_01_archive.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Saturday, July 25, 2009. Micro Strategies Bring An End To 360 Campaign Planning. Here's the article I wrote for Adage China on June 3, 2009. Here comes the hard part, trying to explain that Chinese consumers don't take in media at a store the way they do on television. Shoppers are looking to buy and are therefore making more tactical product decisions. Because the process doesn't rely on big-production media budgets to survive, camp...
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Platform of social media insight-FAQ
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Platform of social media insight. Q01、 What is IWOMexplorer? Q02、 What are the features of IWOMexplorer? Q03、 Who is IWOMexplorer best suited for? Q04、 How can IWOMexplorer help you? Q05、 How is the industry data of IWOMexplorer defined? Q06、 What industries does IWOMexplorer cover? How often is the data updated? Q07、 How does IWOMexplorer collect fees? Q08、 What type of results will IWOMexplorer give you? How are they presented? Q09、 Can I track my own brand/product? Q01 What is IWOMexplorer? Utilizing ...
wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: Micro Strategies Bring An End To 360 Campaign Planning
http://wunderman-china.blogspot.com/2009/07/micro-strategies-bring-end-to-360.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Saturday, July 25, 2009. Micro Strategies Bring An End To 360 Campaign Planning. Here's the article I wrote for Adage China on June 3, 2009. Here comes the hard part, trying to explain that Chinese consumers don't take in media at a store the way they do on television. Shoppers are looking to buy and are therefore making more tactical product decisions. Because the process doesn't rely on big-production media budgets to survive, camp...
wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: Most Popular China Social Networking Sites
http://wunderman-china.blogspot.com/2009/05/most-popular-china-social-networking.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Saturday, May 9, 2009. Most Popular China Social Networking Sites. I pulled this off of Litttle Red Book. An advertising industry blog that frankly I had never heard about until recently. There's certainly a lot more than these, but this is a good list of the big ones. Wwwjoyo.com (combined with Amazon.cn). Wwwblog.sina.com.cn. Searching Engines / Forums:. Labels: Social Networking China Advertising. Subscribe to: Post Comments (Atom).
wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: January 2010
http://wunderman-china.blogspot.com/2010_01_01_archive.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Saturday, January 9, 2010. Want A Job In China? I wrote this for Ad Age China which appeared on January 6, 2010. SHANGHAI (AdAgeChina.com) - Like many agency directors, I've recently been inundated with resumes from wannabe expatriates who are either unemployed back home or want to come out and experience the adventure. Looking for a job in China? Here are some useful tips to keep in mind. 1 Come with a specialty. If you eventually l...
wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: Mobile Micropayments Coming To Shanghai In 2 Months!
http://wunderman-china.blogspot.com/2009/05/mobile-micropayments-coming-to-shanghai.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Thursday, May 7, 2009. Mobile Micropayments Coming To Shanghai In 2 Months! According to China Retail News. Micropayments from mobile phones will be available in Shanghai in 2 months. All you need to do move your phone near a scanner and it automatically reduces the cost of your Big Mac from your SIM account. To recharge, SMS your bank and you're back in business! It could potentially be a fantastic database entry tool as well. Mobil...
wunderman-china.blogspot.com
One In A Billion 亿中选一 Conversations: Want A Job In China?
http://wunderman-china.blogspot.com/2010/01/want-job-in-china.html
One In A Billion 亿中选一 Conversations. Impactful, one consumer at a time. Saturday, January 9, 2010. Want A Job In China? I wrote this for Ad Age China which appeared on January 6, 2010. SHANGHAI (AdAgeChina.com) - Like many agency directors, I've recently been inundated with resumes from wannabe expatriates who are either unemployed back home or want to come out and experience the adventure. Looking for a job in China? Here are some useful tips to keep in mind. 1 Come with a specialty. If you eventually l...
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