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Customer Churn Software: Prediction, Prevention & Analysis | Optimove
http://www.optimove.com/learning-center/customer-churn-prediction-and-prevention
Apps & Others. Customer Churn Prediction and Prevention. Predicting and preventing customer churn represents a huge additional potential revenue source for every business. What is Customer Churn? The Importance of Predicting Customer Churn. Reducing Customer Churn with Targeted Proactive Retention. While simple in theory, the realities involved with achieving this proactive retention goal are extremely challenging. The Difficulty of Predicting Churn. A Better Means of Predicting Customer Churn. Built int...
optimove.com
Customer Micro Segmentation | Optimove
http://www.optimove.com/learning-center/customer-micro-segmentation
Apps & Others. Customer micro-segmentation technology empowers marketers to achieve deeper customer understanding and more effective customer marketing. What is Customer Micro-Segmentation? Customer micro-segmentation is the practice of dividing a company’s customers into groups relevant to a particular business. The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer. Lifecycle Stage Groups and Segmentation Layers. Next, Op...
optimove.com
Customer Segmentation Analysis Software | Optimove
http://www.optimove.com/learning-center/customer-segmentation
Apps & Others. Accurate customer segmentation allows marketers to engage with each customer in the most effective way. What is Customer Segmentation? Customer segmentation is the practice of dividing a company’s customers into groups that reflect similarity among customers in each group. The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business. The Importance of Customer Segmentation. Of course, it is always e...
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Predictive Customer Behavior Modeling & Analysis | Optimove
http://www.optimove.com/learning-center/customer-behavior-modeling
Apps & Others. Customer behavior modeling identifies behaviors among groups of customers to predict how similar customers will behave under similar circumstances. What is Customer Behavior Modeling? Customer Behavior Modeling is the creation of a mathematical construct to represent the common behaviors observed among particular groups of customers in order to predict how similar customers will behave under similar circumstances. The Difficulty of Customer Behavior Modeling. Are more likely than others to...
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Customer Analytics & Intelligence Software, CRM Data Analysis | Optimove
http://www.optimove.com/learning-center/deep-customer-analytics
Apps & Others. Deep customer analytics delivers the advanced customer insight which allows marketers to successfully engage with each customer. What is Customer Analytics? Customer analytics, also known as customer intelligence. Is a customer-centric approach to managing business decisions, based on analyzing data available about customers and their behavior. It is widely accepted that today, using a metric-based approach to managing a company’s marketing retention. Once all the data is aggregated, clean...