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Selling in the Suburb of Reality | Musings, Mistakes, and Perspectives about the Marketing DisciplineMusings, Mistakes, and Perspectives about the Marketing Discipline
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Selling in the Suburb of Reality | Musings, Mistakes, and Perspectives about the Marketing Discipline | sellinginthesuburbofreality.com Reviews
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Musings, Mistakes, and Perspectives about the Marketing Discipline
sellinginthesuburbofreality.com
The Beginning – Selling in the Suburb of Reality
http://sellinginthesuburbofreality.com/2014/12/21/the-beginning
Selling in the Suburb of Reality. Musings, Mistakes, and Perspectives about the Marketing Discipline. December 21, 2014. December 23, 2014. The title “Selling in the Suburb of Reality” must surely conjure up the notion that being in that “place” doing anything would be rather surreal and ineffective, let alone trying to sell and make a living in it. It also raises the question; exactly who is in the Suburb of Reality, the seller or the buyer, or both? The Suburb of Reality. Published 1995 . . . TodayR...
About – Selling in the Suburb of Reality
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Selling in the Suburb of Reality. Musings, Mistakes, and Perspectives about the Marketing Discipline. Honeoye Falls, NY. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out.
No-No #2: Building It and Thinking They Will Come – Selling in the Suburb of Reality
http://sellinginthesuburbofreality.com/2015/01/13/no-no-2-build-it-and-they-will-come
Selling in the Suburb of Reality. Musings, Mistakes, and Perspectives about the Marketing Discipline. No-No #2: Building It and Thinking They Will Come. January 13, 2015. January 23, 2015. No, they won’t. Many organizations are so product led that they think a superior product will carry the day. How many times have you heard “the product speaks for itself” as though it could sell itself? Companies must commercialize their inventions if they are to expect profit, and to think otherwise relegates them on ...
Uncategorized – Selling in the Suburb of Reality
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Selling in the Suburb of Reality. Musings, Mistakes, and Perspectives about the Marketing Discipline. No-No #2: Building It and Thinking They Will Come. January 13, 2015. January 23, 2015. No, they won’t. Many organizations are so product led that they think a superior product will carry the day. How many times have you heard “the product speaks for itself” as though it could sell itself? Companies must commercialize their inventions if they are to expect profit, and to think otherwise relegates them on ...
No-No #1: Outsourcing Your Thinking – Selling in the Suburb of Reality
http://sellinginthesuburbofreality.com/2014/12/23/you-should-not-outsource-thinking
Selling in the Suburb of Reality. Musings, Mistakes, and Perspectives about the Marketing Discipline. No-No #1: Outsourcing Your Thinking. December 23, 2014. January 12, 2015. So, why label this practice as a no-no? What’s the real harm in a marketing department getting their money’s worth from an agency? It’s not a question of harm. One can argue that the companies are paying twice for the output, or at least paying a premium for it. No-No #2: Building It and Thinking They Will Come →.
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Selling in the Suburb of Reality | Musings, Mistakes, and Perspectives about the Marketing Discipline
Selling in the Suburb of Reality. Musings, Mistakes, and Perspectives about the Marketing Discipline. No-No #2: Building It and Thinking They Will Come. January 13, 2015. January 23, 2015. No, they won’t. Many organizations are so product led that they think a superior product will carry the day. How many times have you heard “the product speaks for itself” as though it could sell itself? Companies must commercialize their inventions if they are to expect profit, and to think otherwise relegates them on ...
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