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How Gender Affects Approaches in Alcohol Advertising | Just another WordPress.com weblog

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beerman | How Gender Affects Approaches in Alcohol Advertising

https://sexistspirits.wordpress.com/2010/04/20/hello-world/beerman

How Gender Affects Approaches in Alcohol Advertising. Just another WordPress.com weblog. Archetypal Male Endorsing Beer. This prototypical man represents the generally accepted notion of masculinity as it ties into the male’s motivation behind drinking: an escape from the endless toils of his demanding job, and an excuse to not think. Comments feed for this article. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public).

2

Print Ads | How Gender Affects Approaches in Alcohol Advertising

https://sexistspirits.wordpress.com/2010/05/01/print-ads

How Gender Affects Approaches in Alcohol Advertising. Just another WordPress.com weblog. May 1, 2010 in Print. As aforementioned in the post regarding the articles in the April 2010 issues of Esquire and Cosmopolitan magazines, fruity drinks correlate to a female audience while bitter drinks and beer are catered to men. This trend is also apparent throughout the advertisements in said magazines, as well as others. Killing Us Softly 3. Caption under Absolut Vodka Berry Acai Ad. However, unlike with the fe...

3

skyy-supports-milk | How Gender Affects Approaches in Alcohol Advertising

https://sexistspirits.wordpress.com/2010/05/03/alcohol-sponsorships/skyy-supports-milk

How Gender Affects Approaches in Alcohol Advertising. Just another WordPress.com weblog. Comments feed for this article. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. You are commenting using your Google account. ( Log Out.

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Gender Stereotypes in Advertising | How Gender Affects Approaches in Alcohol Advertising

https://sexistspirits.wordpress.com/2010/05/06/gender-stereotypes-in-advertising

How Gender Affects Approaches in Alcohol Advertising. Just another WordPress.com weblog. Gender Stereotypes in Advertising. May 6, 2010 in Print. The Strong Silent Type. Focuses on “being in charge, acting decisively, containing emotion, and succeeding with women.” This stereotype reinforces the assumption that men and boys should always be in control, and that talking about one’s feelings is a sign of weakness. Is defined by his professional status. He is the “epitome of success, embodying the...Is the ...

5

Where’s Wine? | How Gender Affects Approaches in Alcohol Advertising

https://sexistspirits.wordpress.com/2010/05/06/wheres-wine

How Gender Affects Approaches in Alcohol Advertising. Just another WordPress.com weblog. May 6, 2010 in Print. After viewing a vast array of alcohols in advertising, I noticed one missing from the crowd: wine. Which caused me to look back and realize that, throughout my life, I cannot recall one specific wine advertisement. Yet wine takes up several aisles in supermarkets and proves popular with the public. With such a strong following, why do wines not take advantage of advertising? Frasier, his brother...

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How Gender Affects Approaches in Alcohol Advertising | Just another WordPress.com weblog

How Gender Affects Approaches in Alcohol Advertising. Just another WordPress.com weblog. May 6, 2010 in Uncategorized. Banned Beer Commercial – Very Racy. May 6, 2010 in Video. Gender Stereotypes in Advertising. May 6, 2010 in Print. The Strong Silent Type. Is a very popular character with boys, perhaps because laughter is part of their own “mask of masculinity.” A potentially negative consequence of this stereotype is the assumption that boys and men should not be serious or emotional&#4...Is defined by...

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