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Stuart Froman - Copywriting

Effective writing and communication for marketing and PR.

http://www.sfroman.com/

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Stuart Froman - Copywriting | sfroman.com Reviews
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Effective writing and communication for marketing and PR.
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1 Froman
2 Stuart Froman
3 writing
4 communication
5 marketing
6 PR
7 brochures
8 white papers
9 customer application stories
10 web site copy
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services,samples,flexible,blogging at,that's write,register and contribute,about technology
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Stuart Froman - Copywriting | sfroman.com Reviews

https://sfroman.com

Effective writing and communication for marketing and PR.

INTERNAL PAGES

sfroman.com sfroman.com
1

Stuart Froman - Services

http://www.sfroman.com/services.html

I work with PR agencies and directly with companies to craft clear, tightly structured copy that derives impact from substance, not hype. I'm social media-savvy, understand new technologies. Easily, and, as a former director of marketing, appreciate the client perspective. Articles, Blog Posts, Customer Stories, White Papers, Newsletters. Targeted copy promotes key messages. S, Backgrounders,. Clear, precise copy engages key constituents.

2

Stuart Froman - Copywriting

http://www.sfroman.com/index.html

High-impact, low-hype copywriting. I help agencies and companies create targeted and strategic content for a variety of marketing and business needs. Quality - Clear, polished prose crafted for maximum impact on specific audiences. Experience - A professional writer and a. Writing instructor with University of California Extension for more than 35 years. Value - Reliable, efficient. Visit the That's Write Wiki. 10 Tips for Writing. Saturday Workshops on Writing, a UC Berkeley Extension Course.

3

Stuart Froman - 10 Tips

http://www.sfroman.com/s_technicallyright.htm

10 tips for writing about technology. While marketing for technology companies can be tricky, writing about a company's technology can be downright painful. Here are 10 tips to help make these projects less painful and more successful. Tip 1 Know your readers. If you don’t know your readers and their level of understanding, you can’t make sound decisions about style, terminology, examples, tone, perspective and more. How can you come to know your readers? You know you have more editing to do. Your goal i...

4

Stuart Froman - About

http://www.sfroman.com/about.html

In 1980, I formed a marketing communications consulting practice in the San Francisco Bay Area, working with a variety of clients including Chevron, Levi Strauss and Co., and the President's Office of the University of California. Through PR agencies,. I can help you too.

5

Stuart Froman - Samples

http://www.sfroman.com/samples.html

Contributed Article: Find, Discover and Analyze the Value in Big Data. Contributed Article: Information Economics: Developing a Strategy for Reducing Information Risk. For IBM CGOC (Kickstart). Blog Post: CIO Brandpost Workplace of Tomorrow Series. For Dell Software (Eastwick). Pricefalls Turns to Percona Server. Transforming Your Costly Data Center Infrastructure into a Revenue Center. Solution Provider CDW Simplifies Collaboration Deployments. For Business Objects (Eastwick).

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LINKS TO THIS WEBSITE

artsofpersuasion.blogspot.com artsofpersuasion.blogspot.com

arts of persuasion: February 2005

http://artsofpersuasion.blogspot.com/2005_02_01_archive.html

A writer's take on what we believe, decide, assume, and buy into. Friday, February 18, 2005. An entertaining look at arguing by not arguing from Stageleft. Thanks to Crawford Kilian. Posted by Stuart Froman at 3:06 PM. He’s right but wrong: blogging vs. journalism. The inefficiency of the human mind? A Day in the Life of a Persuasion Architect.

artsofpersuasion.blogspot.com artsofpersuasion.blogspot.com

arts of persuasion: it's all rhetoric...

http://artsofpersuasion.blogspot.com/2005/02/its-all-rhetoric.html

A writer's take on what we believe, decide, assume, and buy into. Friday, February 18, 2005. An entertaining look at arguing by not arguing from Stageleft. Thanks to Crawford Kilian. Posted by Stuart Froman at 3:06 PM. He’s right but wrong: blogging vs. journalism. The inefficiency of the human mind?

artsofpersuasion.blogspot.com artsofpersuasion.blogspot.com

arts of persuasion: November 2004

http://artsofpersuasion.blogspot.com/2004_11_01_archive.html

A writer's take on what we believe, decide, assume, and buy into. Wednesday, November 10, 2004. He’s right but wrong: blogging vs. journalism. A bias disclosure: I’m a huge fan of journalists and journalism and believe a courageous press has on many occasions helped preserve our democracy. I often wish I’d been quick enough of mind and dedicated enough of spirit to be a journalist. Still. Eric Engberg’s rant against bloggers on CBSNEWS.com, Blogging As Typing, Not Journalism. Thanks to Doc Searls. Eisenb...

artsofpersuasion.blogspot.com artsofpersuasion.blogspot.com

arts of persuasion: October 2004

http://artsofpersuasion.blogspot.com/2004_10_01_archive.html

A writer's take on what we believe, decide, assume, and buy into. Thursday, October 28, 2004. If you spot a peculiar tug, report on it. As I write this, I’m tempted to walk through the house and list how many things I possess that don’t contribute to a life well lived. But I just persuaded myself not to do that. Posted by Stuart Froman at 8:04 PM. He’s right but wrong: blogging vs. journalism. The inefficiency of the human mind? A Day in the Life of a Persuasion Architect.

artsofpersuasion.blogspot.com artsofpersuasion.blogspot.com

arts of persuasion: hearts of persuasion

http://artsofpersuasion.blogspot.com/2004/10/hearts-of-persuasion.html

A writer's take on what we believe, decide, assume, and buy into. Thursday, October 28, 2004. If you spot a peculiar tug, report on it. As I write this, I’m tempted to walk through the house and list how many things I possess that don’t contribute to a life well lived. But I just persuaded myself not to do that. Posted by Stuart Froman at 8:04 PM.

artsofpersuasion.blogspot.com artsofpersuasion.blogspot.com

arts of persuasion: he’s right but wrong: blogging vs. journalism

http://artsofpersuasion.blogspot.com/2004/11/hes-right-but-wrong-blogging-vs.html

A writer's take on what we believe, decide, assume, and buy into. Wednesday, November 10, 2004. He’s right but wrong: blogging vs. journalism. A bias disclosure: I’m a huge fan of journalists and journalism and believe a courageous press has on many occasions helped preserve our democracy. I often wish I’d been quick enough of mind and dedicated enough of spirit to be a journalist. Still. Eric Engberg’s rant against bloggers on CBSNEWS.com, Blogging As Typing, Not Journalism. Thanks to Doc Searls. Engber...

artsofpersuasion.blogspot.com artsofpersuasion.blogspot.com

arts of persuasion: the inefficiency of the human mind?

http://artsofpersuasion.blogspot.com/2004/11/inefficiency-of-human-mind.html

A writer's take on what we believe, decide, assume, and buy into. Tuesday, November 02, 2004. The inefficiency of the human mind? In Debunking Miller's Magic. Suggesting both art and science, but for all the psychology, physiology, neurology, and even mathematics that can go into the study of persuasion, finding a way to persuade a specific audience will always come down to if it works, it works. No building will ever appeal to everyone. Posted by Stuart Froman at 3:55 PM.

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Stuart Froman - Copywriting

High-impact, low-hype copywriting. I help agencies and companies create targeted and strategic content for a variety of marketing and business needs. Quality - Clear, polished prose crafted for maximum impact on specific audiences. Experience - A professional writer and a. Writing instructor with University of California Extension for more than 35 years. Value - Reliable, efficient. Visit the That's Write Wiki. 10 Tips for Writing. Saturday Workshops on Writing, a UC Berkeley Extension Course.

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