sharing-ideas.eu

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Creative skills | InterPartners Worldwide

http://www.interpartners.info/public/creative-skills.php

The following is a selection of work produced by network partners. Some of it has been deployed in more than one market (Lexmark, Wella, Turkish Airlines, Citizen), other work reflects local creative. Please visit the respective websites to have a comprehensive view of the creative skills of each individual network agency. Welcome in our own (mini) YouTube: a selection at random of TVCs produced across the network. Parfümerie Douglas macht das Leben schöner (Germany). Play at the ball (Intersport, Greece).

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Network highlights | InterPartners Worldwide

http://www.interpartners.info/public/network-highlights.php

Interpartners meeting in Verona: a love affair! Come and discover the heart of Italy in Verona where we’ll gather for our 2016 network meeting on October 13 and 14. Cooee Italia reinforces the network's presence in Italy. ADVexpress Italy’s daily on line newsletter linked with AdForum mentionned Cooee as one of the few agencies beating the crisis in Italy by accelerating their growth : another quarter of 8% growth registered during the first 4 months of 2015. Contact : mauro.m@cooeeitalia.com.

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The Turkish marketing scene in a nutshell | InterPartners Worldwide

http://www.interpartners.info/public/the-growth-of-internet-in-russia.php

The growth of internet in Russia. With a growth of 14% in 2011, Russia now counts 53m internet connections, Europe’s largest ahead of Germany and lots of room for further expansion. Yet a (still) modest 18% of this population shop online and Russian advertisers only spend 9% of their ad budgets on the internet. Interpartners meeting in Verona: a love affair! Come and discover the heart of Italy in Verona where we’ll gather for our 2016 network meeting on October 13 and 14.

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Who we are | InterPartners Worldwide

http://www.interpartners.info/public/who-we-are.php

Interpartners is an international group of independent advertising agencies with a difference: we are a network created specifically to help clients move brands across boundaries. Consolidated network billing (in Europe) exceeds 475 million ($ 620m), with 630 staff serving 990 clients in Europe, the Americas and Australasia. The partners jointly finance a co-ordination unit which provides them and their clients with tailored multi-market back-up intelligence and implementation tools.

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Look beyond borders | InterPartners Worldwide

http://www.interpartners.info/public/look-beyond-borders.php

Making advertising travel may appear quite simple. In truth, the exercise is a pretty complex one. Indeed, although economic systems tend to grow towards one another globally, there is far less evidence of attitudinal convergence among consumers. Higher discretionary income gives people more leverage to express themselves, in fact they will do so according to value patterns which are essentially culture-bound. Assuming universality of human behaviour should therefore never be taken for granted. Come and ...

interpartners.info

| InterPartners Worldwide

http://www.interpartners.info/public/making-ideas-travel.php

Helping clients build brands across markets implies working to three straightforward principles:. Big ideas travel better. Successful international marketing relies on big ideas to cross borders most effectively. For this, you need an experienced lead team, backed by a network committed to being a real business partner. Straight adaptation often misses the point, and unless the concept is properly trans-created, it will not travel. Owners make careful drivers. ADVexpress Italy’s daily on line newsletter ...

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Network Bulletins | InterPartners Worldwide

http://www.interpartners.info/public/network-bulletins.php

Advertising is about people. The work they do. The success they share. You will find here an inside view on what the network has been up to lately. Click on the date to read full content:. Network Bulletin - May 2016. Network Bulletin - March 2016. Network Bulletin - December 2015. Network Bulletin - September 2015. Network Bulletin - June 2015. Network Bulletin - March 2015. Network Bulletin - January 2015. Network Bulletin - September 2014. Network Bulletin - June 2014. Network Bulletin - March 2014.

interpartners.info

Market & Trends | InterPartners Worldwide

http://www.interpartners.info/public/markets-trends.php

Local insights are an important ingredient of our " OneAgency. Network approach, facilitating the development of centrally conceived strategy and creative concepts. We are regularly updating fact-finding collected from a variety of sources, covering markets, trends and more generally issues cross-border marketers are particularly interested in. The growth of internet in Russia. Poland: leading the way in central Europe. Australia: the best kept marketing secret. Selling luxury goods in China. Advertisers...