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Insight-Driven Storytelling

The Human Telling the Stories: Shayla. Research. Insight. Strategy. August 20, 2014. October 27, 2014. Our philosophy is that content strategy should be driven by research and insight. We love content across platforms, but we’re also great at social media. People today move seamlessly between online and offline environments, whether through their smart phones or laptops, and we’re here to help you reach them in the smartest, leanest way possible. Content strategy across digital platforms. December 2, 2014.

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Insight-Driven Storytelling | shaylastern.wordpress.com Reviews

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The Human Telling the Stories: Shayla. Research. Insight. Strategy. August 20, 2014. October 27, 2014. Our philosophy is that content strategy should be driven by research and insight. We love content across platforms, but we’re also great at social media. People today move seamlessly between online and offline environments, whether through their smart phones or laptops, and we’re here to help you reach them in the smartest, leanest way possible. Content strategy across digital platforms. December 2, 2014.

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Insight-Driven Storytelling | shaylastern.wordpress.com Reviews

https://shaylastern.wordpress.com

The Human Telling the Stories: Shayla. Research. Insight. Strategy. August 20, 2014. October 27, 2014. Our philosophy is that content strategy should be driven by research and insight. We love content across platforms, but we’re also great at social media. People today move seamlessly between online and offline environments, whether through their smart phones or laptops, and we’re here to help you reach them in the smartest, leanest way possible. Content strategy across digital platforms. December 2, 2014.

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shaylastern.wordpress.com

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shaylastern | Insight-Driven Storytelling

https://shaylastern.wordpress.com/author/shaylastern

The Human Telling the Stories: Shayla. Hashtag Holidays: What to do about it (Part II). December 2, 2014. December 2, 2014. So, people are creating their own “every day” holidays and commemorating them on social media. So what? Often, this requires a cross-platform media strategy that communicates and engages with them in a variety of ways. Pretty cool, right? In other words, strong insight can generate a multitude of strategies — some small-picture and some big-picture. December 2, 2014. December 2, 2014.

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December | 2014 | Insight-Driven Storytelling

https://shaylastern.wordpress.com/2014/12

The Human Telling the Stories: Shayla. Hashtag Holidays: What to do about it (Part II). December 2, 2014. December 2, 2014. So, people are creating their own “every day” holidays and commemorating them on social media. So what? Often, this requires a cross-platform media strategy that communicates and engages with them in a variety of ways. Pretty cool, right? In other words, strong insight can generate a multitude of strategies — some small-picture and some big-picture. December 2, 2014. December 2, 2014.

3

#Hashtag holidays: An insight-driven story (and strategy) – Part I | Insight-Driven Storytelling

https://shaylastern.wordpress.com/2014/12/02/hashtag-holidays-an-insight-driven-story-and-strategy-part-i

The Human Telling the Stories: Shayla. Hashtag holidays: An insight-driven story (and strategy) – Part I. December 2, 2014. December 2, 2014. I posted this in a previous, now-defunct blog last summer, but it’s a good example of what I was talking about in my post about how to conduct research, look at the data, interpret that data and come up with a strong insight, and THEN tell the story). Recently, I studied more than 100 Instagram photos posted to mark the end of the school year — a related hash...

4

Quartz, Vox and the New York Times: Digital Content and Insight | Insight-Driven Storytelling

https://shaylastern.wordpress.com/2014/10/24/quartz-vox-and-the-new-york-times-digital-content-and-insight

The Human Telling the Stories: Shayla. Quartz, Vox and the New York Times: Digital Content and Insight. October 24, 2014. Kareem Ahmed, Director of Audience Development for NY Times Digital, talked about the Times’ collaboration with Netflix to produce a multimedia feature on women inmates. That was only only editorially strong but also a widely viewed piece for the Times. Chad Mumm, Creative Director of Vox Media, agreed that every element of Vox. Content was based upon not only audience insight and edi...

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How do you tell insight-driven stories? | Insight-Driven Storytelling

https://shaylastern.wordpress.com/2014/12/02/how-do-you-tell-insight-driven-stories

The Human Telling the Stories: Shayla. How do you tell insight-driven stories? December 2, 2014. December 2, 2014. Sure You can spin a good yarn by just pulling something out of … well, you know. And many, many people are good at that. Some even win Nobel Prizes and Booker Prizes for it. I’m talking about something else here, obviously. I am talking about gathering data, interpreting that data, and then telling a coherent story about it. Content and E-Commerce: Zappos (Still) Rocks. Content for Content&#...

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shaylastern.wordpress.com

Insight-Driven Storytelling

The Human Telling the Stories: Shayla. Research. Insight. Strategy. August 20, 2014. October 27, 2014. Our philosophy is that content strategy should be driven by research and insight. We love content across platforms, but we’re also great at social media. People today move seamlessly between online and offline environments, whether through their smart phones or laptops, and we’re here to help you reach them in the smartest, leanest way possible. Content strategy across digital platforms. December 2, 2014.

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