sharonmaherrollins.com
Just Dance 2 Dancegiving Social Media Campaign | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/just-dance-2-dancegiving-social-media-campaign
Just Dance 2 Dancegiving Social Media Campaign. Thanksgiving is a holiday that brings people together to eat. Is a videogame brand that brings people together to move. The synergy was obvious. What better way to get the family off the couch after dinner than a round of playing. Senior Copywriter: Sharon Maher. Art Director: Li Shen. Senior Illustrator: Johannes Holm. Agency: Ubisoft Creative Services.
sharonmaherrollins.com
Assassin’s Creed 3 Broadcast Spot | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/assassins-creed-3-broadcast-spot
Assassin’s Creed 3 Broadcast Spot. Assassin’s Creed 3. Senior Writer: Sharon Maher. Art Director: Li Shen. Senior Illustrator: Johannes Holm. Awards: Bronze, Ad of the Year, Game Marketing Summit.
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Far Cry 4 Broadcast Spot | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/far-cry-4-broadcast-commercial
Far Cry 4 Broadcast Spot. Was a surprise hit of 2012, so the pressure was on to make the launch of. Bigger and even more memorable. To achieve this, we brought the game’s setting, the fictional Himalayan nation of Kyrat, to life in all its vast and unexpected glory. Our campaign message, Every Second Is a Story, communicates all the unexpected twists and turns gamers could experience within. Senior Writer: Sharon Maher. Art Director: Li Shen. Senior Illustrator: Johannes Holm. Senior Producer: Debra Trotz.
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War Dragons Manifesto and Tagline | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/war-dragons-manifesto-and-tagline
War Dragons Manifesto and Tagline. Teaming up once again with San Francisco agency Shen Design Works. For the launch of the mobile game War Dragons was a fun experience. Mobile is the fastest growing sector in the gaming industry, and with its emphasis on visually-stunning 3D graphics and gripping gameplay, War Dragons represents an evolution in the mobile space. This tagline and manifesto helped developer Pocket Gems align around a conceptual identity for the game. Agency: Shen Design Works.
sharonmaherrollins.com
Assassin’s Creed Black Flag Instagram and Vine Campaign | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/assassins-creed-black-flag-instagram-and-vine-campaign
Assassin’s Creed Black Flag Instagram and Vine Campaign. Senior Writer: Sharon Maher. Art Director/Designer: Li Shen. Agency: Ubisoft Creative Services.
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Lyft Digital Campaign | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/lyft-digital-campaign
I teamed up with San Francisco agency Shen Design Works. For this display, Facebook, and Twitter campaign for ridesharing app Lyft. Leveraging insights we identified in the marketplace, we leaned heavily into a visual look and tone that personified Lyft’s whimsical branding as being fun and affordable. Ads in our campaign outperformed previous creative nearly 4 to 1. Agency: Shen Design Works.
sharonmaherrollins.com
Assassin’s Creed 3 Print Campaign | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/assassins-creed-3-print-campaign
Assassin’s Creed 3 Print Campaign. Let’s ignite the revolution! Senior Copywriter: Sharon Maher. Art Director/Designer: Li Shen. Senior Illustrator: Johannes Holm.
sharonmaherrollins.com
Assassin’s Creed 3 PAX Display | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/assassins-creed-3-out-of-home-display
Assassin’s Creed 3 PAX Display. When we were tasked with creating a gigantic 50 x 6 foot display for. Senior Writer: Sharon Maher. Art Director/Designer: Li Shen. Senior Illustrator: Johannes Holm. Awards: Best Booth Activation, Game Marketing Summit.
sharonmaherrollins.com
Brothers In Arms Hell’s Highway Broadcast Spot | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/brothers-in-arms-hells-highway-broadcast-spot
Brothers In Arms Hell’s Highway Broadcast Spot. With the third installment of the popular FPS series Brothers In Arms. Art Director: Li Shen.
sharonmaherrollins.com
Raving Rabbids Travel In Time Broadcast Spot | Sharon Maher
http://www.sharonmaherrollins.com/portfolio/raving-rabbids-travel-in-time-broadcast-spot
Raving Rabbids Travel In Time Broadcast Spot. Series decided to go back in time, the challenge was to communicate the myriad of ways they could intersect and when wreck history. The result was this CG spot which takes us on a journey from ancient Egypt to the Roman Coliseum to the Renaissance in order to communicate the game’s core promise: have a blast in the past. Senior Copywriter: Sharon Maher. Art Director: Li Shen.
