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Sunday, 12 February 2012. The purpose of this post is to distillate key facts about spirits. I personally use this information to challenge the current assumptions about Shopper Decision Tree of this category. Which is the right order to merchandise these subgroups? Which attributes are relevant for the Romanian shopper? Irish Whiskey is made in the following distilleries:. Types of Scotch Whisky:. Single malt whisky - one whisky from one distillery, distilled from 100 percent malted barley. Tequila - di...

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Sunday, 12 February 2012. The purpose of this post is to distillate key facts about spirits. I personally use this information to challenge the current assumptions about Shopper Decision Tree of this category. Which is the right order to merchandise these subgroups? Which attributes are relevant for the Romanian shopper? Irish Whiskey is made in the following distilleries:. Types of Scotch Whisky:. Single malt whisky - one whisky from one distillery, distilled from 100 percent malted barley. Tequila - di...

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Shopper Connect | shopperconnect.blogspot.com Reviews

https://shopperconnect.blogspot.com

Sunday, 12 February 2012. The purpose of this post is to distillate key facts about spirits. I personally use this information to challenge the current assumptions about Shopper Decision Tree of this category. Which is the right order to merchandise these subgroups? Which attributes are relevant for the Romanian shopper? Irish Whiskey is made in the following distilleries:. Types of Scotch Whisky:. Single malt whisky - one whisky from one distillery, distilled from 100 percent malted barley. Tequila - di...

INTERNAL PAGES

shopperconnect.blogspot.com

1

Shopper Connect: April 2010

http://shopperconnect.blogspot.com/2010_04_01_archive.html

Friday, 30 April 2010. Vaccines market in Romania. These days I face a different type of challenge: at which stage is the vaccines market in Romania and what can be done to speed it up? I'll start with an overview of the market. As far as I know from public information, we talk about a 50 mil EUR market in 2009. From Ziarul Financiar, we know that the market is concentrated. So, the main players are Sanofi Avensis, GlaxoSmithKline, OM Pharma and Wyeth. Private clinics (like Medsana, Medlife). To (useless...

2

Shopper Connect: Category Vision & Category Drivers

http://shopperconnect.blogspot.com/2010/06/category-vision-category-drivers.html

Friday, 18 June 2010. Category Vision and Category Drivers. Having a Category Vision means driving long term sustainable growth. Category Vision is a clear statement of what the future drivers of the category will be and how will they influence the value of the category. By pushing the category to grow through these drivers, you will get a disproportionate gain of the growth. What should be considered when developing a category vision? Macro trends: growth of envromentals factors and aging population.

3

Shopper Connect: December 2009

http://shopperconnect.blogspot.com/2009_12_01_archive.html

Saturday, 26 December 2009. About the internet chapter on WHY WE BUY by Paco Underhill. The internet chapter from WHY WE BUY is pretty interesting, while the rest of the book is absolutely fabulous. The main ideas worth remembering from this chapter:. 4 Countries now starting to adopt technology will adopt it at a faster rate than developed countries and sometimes will adopt directly the state of the art technology not yet implemented in a developed country. Sometimes history can be a drawback. I...

4

Shopper Connect: January 2012

http://shopperconnect.blogspot.com/2012_01_01_archive.html

Friday, 13 January 2012. I am impressed by the insights shared by Gregg Rapp here. Gregg describes himself as Restaurant Consultant - specialized in Menu Profitability. His job is to make clients buy more expensive items on the menu. It's surprising to find out that most expensive new items on a restaurant menu can boost revenues, even if nobody buys them. The reason is that people use to buy the second most expensive item on the list - and use the most expensive item for comparison.

5

Shopper Connect: June 2010

http://shopperconnect.blogspot.com/2010_06_01_archive.html

Friday, 18 June 2010. Category Vision and Category Drivers. Having a Category Vision means driving long term sustainable growth. Category Vision is a clear statement of what the future drivers of the category will be and how will they influence the value of the category. By pushing the category to grow through these drivers, you will get a disproportionate gain of the growth. What should be considered when developing a category vision? Macro trends: growth of envromentals factors and aging population.

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Sunday, 12 February 2012. The purpose of this post is to distillate key facts about spirits. I personally use this information to challenge the current assumptions about Shopper Decision Tree of this category. Which is the right order to merchandise these subgroups? Which attributes are relevant for the Romanian shopper? Irish Whiskey is made in the following distilleries:. Types of Scotch Whisky:. Single malt whisky - one whisky from one distillery, distilled from 100 percent malted barley. Tequila - di...

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