mikeanthony.me
The Shopper Marketing Revolution - MIKE ANTHONY
http://www.mikeanthony.me/book-page
Skip to primary navigation. Consumer Marketing and Shopper Marketing Consultant, Speaker, and Writer. Marketing Conference & Event Speaking. Marketing Conference & Event Speaking. The Shopper Marketing Revolution. For those on the fast track of modern business (The Shopper Marketing Revolution) is a must read. – Paco Underhill (Author of “Why We Buy: The Science Of Shopping”). The top 250 consumer goods companies turnover US$2.8 trillion and yet, the industry is growing ever so slowly! Nvaluable to the c...
tobydesforges.com
The Shopper Marketing Revolution - Toby Desforges
http://www.tobydesforges.com/book
Expert in Shopper Marketing and Customer Development - Author, consultant, speaker and business leader. The Shopper Marketing Revolution. 8220;For those on the fast track of modern business (The Shopper Marketing Revolution) is a must read. – Paco Underhill (Author of “Why We Buy: The Science Of Shopping”). The top 250 consumer goods companies turnover US$2.8 trillion and yet, the industry is growing ever so slowly! The Shopper Marketing Revolution. Is now available on Amazon. Is a treatment on modern ma...
mikeanthonyengage.wordpress.com
Why Is Excellent In-store Execution So Elusive? | Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2013/05/17/why-is-excellent-in-store-execution-so-elusive
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. Why Is Excellent In-store Execution So Elusive? Whether you are in marketing or sales, poor in-store execution is a problem of nightmare proportions. All of the planning, the late nights, the negotiations, the blood sweat, tears and dollars that go into making a brilliant piece of work come to this: did it actually happen in the store in the way it was supposed to? And in far too many cases, the answer is no. How did we get here? The n...
mikeanthonyengage.wordpress.com
How To Stop Your Brand From Suffering As Retail Moves Online
| Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2013/05/28/how-to-stop-your-brand-from-suffering-as-retail-moves-online
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. How To Stop Your Brand From Suffering As Retail Moves Online. And I don’t mean whether you have your Facebook page up and running; or whether you have a social strategy in place: I mean are you ready to avoid the collateral damage from a retail Armageddon and are your sales and marketing teams ready to capitalize on the massive opportunities that will come about? With lean retail margins it can’t be much more, surely? I’d love to say o...
mikeanthonyengage.wordpress.com
Mike Anthony @ engage consultants | Mike Anthony on Shopper Marketing | Page 2
https://mikeanthonyengage.wordpress.com/page/2
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. Data is destroying insight – Marketing’s biggest problem. I’m more than a little worried. One of the core foundations of marketing seems to be wobbling, and this wobble is extremely prevalent in the shopper marketing space. My concern? We’re forgetting what an insight is. Can there be too much data? So what is driving this worrying trend, and what should marketers do about it? Clients were too busy analyzing ‘new’ data! The brilliance ...
engageconsultants.wordpress.com
What Consumer And Shopper Insights Do You Really Need? | Shopper Marketing
https://engageconsultants.wordpress.com/2013/04/05/what-consumer-and-shopper-insights-do-you-really-need
8211; insight from the founders of engage. What Makes Consumer Goods Sales Teams Work? We’ve Done Category Management Now What? What Consumer And Shopper Insights Do You Really Need? April 5, 2013. So what data do you need to help make decisions that will deliver significant growth? Mike Anthony and I have written at length about this in our new book. The Shopper Marketing Revolution. Here’s a simple view therefore of what insights that we feel are really useful:. What would make these people buy more fr...
engageconsultants.wordpress.com
Toby Desforges | Shopper Marketing
https://engageconsultants.wordpress.com/author/engageconsultants
8211; insight from the founders of engage. Author Archives: Toby Desforges. Posted by Toby Desforges. It’s moving time for this blog and I am excited to announce that I’ve launched a new and improved personal website at www.tobydesforges.com. Going forwards, all future blogs will be posted on www.tobydesforges.com. If you have any questions or concerns, please don’t hesitate to contact me directly at toby@engageconsultants.com. I’d love to hear from you. Hunting For Retail Innovation In Barcelona. Think ...
mikeanthonyengage.wordpress.com
When The Shopper Isn’t The Consumer | Mike Anthony @ engage consultants
https://mikeanthonyengage.wordpress.com/2013/04/03/when-the-shopper-isnt-the-consumer
Mike Anthony @ engage consultants. Mike Anthony on Shopper Marketing. When The Shopper Isn’t The Consumer. When shopper marketing first became a ‘buzz’ there were lots of people using the term consumer when they really meant shopper, and I would politely, but firmly point out the difference. After many years of beating this drum, I’d have hoped by now that the point about the shopper not being the consumer would, by now be well made, and now be part of common practice. Will almost certainly not come true.
mikeanthony.me
Consumer marketing Archives - MIKE ANTHONY
http://www.mikeanthony.me/category/consumer-marketing
Skip to primary navigation. Skip to primary sidebar. Consumer Marketing and Shopper Marketing Consultant, Speaker, and Writer. Marketing Conference & Event Speaking. Marketing Conference & Event Speaking. Marketing is failing – Why consumers and shoppers are ditching brands. July 29, 2015. Why, if we marketers are building ever closer, ever more meaningful relationships with consumers, is it that so many can be tempted away from us with a discount or a deal? How is this happening? Before we go any furthe...