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How To Make Stuff | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/10/30/how-to-make-stuff

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. How To Make Stuff. Posted by Alex Leece. October 30, 2011. Partially to share my thoughts and partially to force myself to organise them, I thought I’d share my take on how to make stuff based on the experiences I’ve had so far in driving digital work. Requirements and Flat Plan. Content, Front and Back End. The first step here is asset collection, it’s crucial for the team developing the product to have all the assets they require as soon as possible to ...

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The Continuous Channel – The New Retail Frontier? | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/11/16/the-continuous-channel-the-new-retail-frontier

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. The Continuous Channel – The New Retail Frontier? Posted by Alex Leece. November 16, 2011. Walmart. Steve Nave. The Walmart example that Steve discussed is a good one to look at in terms of a big retailer testing out initiatives which cross the channel boundaries. Walmart has implemented the below strategies with their ecommerce platform that go some way to letting the customer shop their way and intersects both instore and internet enabled channels:. This will...

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About | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/alexleece

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. I’m Alex Leece, a (M)ad Man at .Rapp (DDB Group NZ) Auckland. Digital but respectful of traditional after working across all media. I’m interested in retail branding and how we as advertisers continue to adapt to peoples ever changing media consumption patterns with great creative ideas which embrace technology. Views are my own and do not necessarily reflect the views of my company. For more, follow me on Twitter http:/ twitter.com/alexleece.

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Why Bricks and Mortar Stores Will Always Have a Role to Play | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/09/10/why-bricks-and-mortar-stores-will-always-have-a-role-to-play

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. Why Bricks and Mortar Stores Will Always Have a Role to Play. Posted by Alex Leece. September 10, 2011. Experiencing that portion of the world which is deemed for sale, using our senses of sight, touch, smell, taste or hearing as basis of the decision making process. (Ref. Paco Underhill). Merchandising can be just as powerful as advertising. For the most part we like to purchase based on trial and touch. Integrated Retail Advertising and Digital Specialist Ove...

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Videos | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/videos

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. BBDO Seminar Clip From Cannes Lions 2011. BBDO, Microsoft and OTX have joined forces for a proprietary study of multi-platform campaigns leveraging both creativity and technology to identify a ground-breaking framework for marketing success. Here they explain the results. Simon Bond, Chief Marketing Officer – BBDO Worldwide. Marc Bresseel, Vice-President, Global Marketing – Microsoft Advertising. Leave a Reply Cancel reply. Enter your comment here.

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The Gen Z Shopper & Participation Branding | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2013/11/25/the-gen-z-shopper-participation-branding

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. The Gen Z Shopper and Participation Branding. Posted by Alex Leece. November 25, 2013. I was recently reading an article. The path to purchase for Gen Z. Source: Fitch. So how can we overcome or capture the interest of these people during this period of delayed gratification? 8220;How a brand engages and behaves with consumers across channels and over time to earn their attention and participation through motivating stories and experiences.”. It’s an exci...

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CES 2012 Trends & BBDO Digital Labs Round Up | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2012/01/17/ces-2012-bbdo-digital-labs-round-up-summary

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. CES 2012 Trends and BBDO Digital Labs Round Up. Posted by Alex Leece. January 17, 2012. Simplicity of control was a theme here, with the latest models featuring voice commands, gesture controls and even facial recognition. This is made possible with increased processor power and built in cameras and microphones. These more intuitive gestures make accessing apps and services a much easier prospect. 8211; Improved Screen Technology:. A number of smart phones were...

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Gareth Kay on How To Make Strategy More Useful | // Rebuilding_Creativity

https://rebuildingcreativity.wordpress.com/2011/09/07/gareth-kay-on-how-to-make-strategy-more-useful

THOUGHTS ON BRANDING and MEDIA CONSUMPTION. Gareth Kay on How To Make Strategy More Useful. Posted by Alex Leece. September 7, 2011. Goodby Silverstein and Partners. I last night attended a talk by Gareth Kay (@ garethk). From Goodby, Silverstein and Partners on how to make strategy more useful. Thought I’d post up my rough notes of key points he talked to. How to make strategy more useful:. 1 Define better problems – not just “sell more” or “raise awareness”. Interestin...2 Be in the service of people.