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Media Research With Its Trousers Down. Tuesday, 17 November 2009. From Survey To Server. When you look at the shape of most media plans, they all look remarkably similar. This is largely because media choice is led by what data are most available. And by what data planners are most comfortable with. In this as it has almost become a currency in itself. Everyone thought that measurement would be simple using set top box data. I remember a project with Videotron to try to make sense of their set top bo...

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sigint | sigintel.blogspot.com Reviews

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Media Research With Its Trousers Down. Tuesday, 17 November 2009. From Survey To Server. When you look at the shape of most media plans, they all look remarkably similar. This is largely because media choice is led by what data are most available. And by what data planners are most comfortable with. In this as it has almost become a currency in itself. Everyone thought that measurement would be simple using set top box data. I remember a project with Videotron to try to make sense of their set top bo...

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sigint | sigintel.blogspot.com Reviews

https://sigintel.blogspot.com

Media Research With Its Trousers Down. Tuesday, 17 November 2009. From Survey To Server. When you look at the shape of most media plans, they all look remarkably similar. This is largely because media choice is led by what data are most available. And by what data planners are most comfortable with. In this as it has almost become a currency in itself. Everyone thought that measurement would be simple using set top box data. I remember a project with Videotron to try to make sense of their set top bo...

INTERNAL PAGES

sigintel.blogspot.com

1

sigint: Wired Breakfast

http://sigintel.blogspot.com/2009/10/wired-breakfast.html

Media Research With Its Trousers Down. Thursday, 1 October 2009. Apologies for the longer than usual post. This morning I was at the Wired Intelligence Briefing. There was the usual mix of people in the audience, plenty of Shoreditch techies with their beards and blazers, a smattering of suits (Conde Nast luvvies), a few journos and agency types, and so on. I stared at him vacantly and couldn’t think of anything to say to the poor chap. Trend: Individuals vs the corporation. In other words: Real time sea...

2

sigint: The 'TV Is Dead' Argument is Dead

http://sigintel.blogspot.com/2009/11/tv-is-dead-argument-is-dead.html

Media Research With Its Trousers Down. Wednesday, 11 November 2009. The 'TV Is Dead' Argument is Dead. On US TV viewing puts the nail in the coffin of the TV is dying argument. Viewing in the. Is up 20% in the last ten years and now stands at an all time high. Given the growth of web usage, games playing and the perceived decline in quality, how many people in 1999 would have predicted that? Is up 6%,. So what are the drivers? So, the world loves TV more than ever. Iver them to people.

3

sigint: July 2009

http://sigintel.blogspot.com/2009_07_01_archive.html

Media Research With Its Trousers Down. Thursday, 30 July 2009. How Much Is Enough? The previous post about online audience measurement prompted a discussion in the office about the mechanics of measurement (heads up, bit of a nerdy post this one - the discussion moved swiftly to more pressing matters concerning Graham Onions and Steve Harmison). TV viewing is defined as 'being in the room with the TV switched on'. Newspaper reading is defined as 'r. Or looking at for at least 2 minutes'. The purpose of m...

4

sigint: Hypernomics

http://sigintel.blogspot.com/2009/09/hypernomics.html

Media Research With Its Trousers Down. Wednesday, 9 September 2009. There is no doubt that the social side of media is changing the way that people communicate and as a result gives brands new opportunities to engage with consumers. And Social refers to much more than just social networks. It could be anything that gets people talking. Some of the stats in this film are true. Some are laughable. And they used Fatboy Slim for the soundtrack! Subscribe to: Post Comments (Atom). The Ultimate Shit Ad.

5

sigint: The C Word

http://sigintel.blogspot.com/2009/10/c-word.html

Media Research With Its Trousers Down. Friday, 9 October 2009. Moderating focus groups is a bit like going for a bike ride. It’s not necessarily something that you look forward to with relish, but once you’ve started you’re usually glad you made the effort. There is just no substitute for talking face to face with real punters (you can always tell which people on an account attended the groups because they speak with such authority about how real people think). They haven’t seen your ads. The start point...

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sigintel.blogspot.com

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Media Research With Its Trousers Down. Tuesday, 17 November 2009. From Survey To Server. When you look at the shape of most media plans, they all look remarkably similar. This is largely because media choice is led by what data are most available. And by what data planners are most comfortable with. In this as it has almost become a currency in itself. Everyone thought that measurement would be simple using set top box data. I remember a project with Videotron to try to make sense of their set top bo...

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