LAWS of the MARKETING JUNGLE. In this monthly column, Madison Avenue marketing pro and author Geoffery Moore shares real-world insights on how to get more impact and results from all of your advertising, including your SignZoo truck design.
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SignZoo | signzoo.typepad.com Reviews
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LAWS of the MARKETING JUNGLE. In this monthly column, Madison Avenue marketing pro and author Geoffery Moore shares real-world insights on how to get more impact and results from all of your advertising, including your SignZoo truck design.
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February 14, 2008. Use a Catch-phrase to Make Your Sales Catch Fire. LAWS of the MARKETING JUNGLE. Imagine a guy who tries to build a fire in his fireplace. He puts in newspaper, kindling, stacks the logs but there’s no fire. Why? Does this describe your marketing? You may have all the elements of a marketing campaign ads, Web site, direct mail, etc. but somehow it’s not catching fire. Maybe the only thing missingis a spark. Continue reading "Use a Catch-phrase to Make Your Sales Catch Fire" ». If consum...
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